Thinking about exploring London but want to avoid the cookie-cutter group experience? This London Best of the City Fully Customized Guided Private Tour offers exactly that—a tailored adventure designed around your interests, led by a knowledgeable local guide. Whether you’re after iconic landmarks or hidden gems, this tour promises a flexible, personal way to see the city.
What immediately catches the eye is the personalized itinerary and the chance to choose between a half-day or full-day experience. The reviews are glowing, with a perfect 5-star rating from 129 travelers, and 96% of them recommend the tour. When you’re paying a bit over $260 per person, you want to feel like you’re getting a worthwhile, memorable experience—and many seem to think that’s exactly what they got.
Two aspects we really like about this experience are its customizability and the expert guidance that makes the city’s history and sights come alive. Also, the logistical planning handled by the guide—like transportation and reservations—means you can focus on enjoying your time instead of stressing over the details. On the flip side, a potential consideration is that all entrance tickets, meals, and transport are extra. So, budgeting for those is important if you’re planning a full day.
This private tour suits travelers who love flexibility, want a more in-depth and personal look at London, and appreciate expert insights. It’s especially appealing if you’re visiting for the first time but also want the option to explore less touristy corners. If that sounds like your style, keep reading for a detailed review of what this experience offers and how you can make the most of it.
- Key Points
- The Tour Overview: What’s on Offer?
- Deep Dive into the Itinerary
- Changing of the Guard
- Tower of London
- Thames River Views
- Westminster Abbey
- Diana Memorial Playground
- St. Paul’s Cathedral
- Millennium Bridge & Surroundings
- Big Ben and the Houses of Parliament
- Covent Garden
- London Eye
- The Shard Observation Deck
- Trafalgar Square & British Museum
- Piccadilly Circus
- What Makes This Tour Stand Out?
- Price and Value
- Who Is This Tour Best For?
- The Bottom Line
- London Best of the City Fully Customized Guided Private Tour
- FAQ
- More Guided Tours in London
- More Tours in London
- More Tour Reviews in London
- More London experiences we've covered
Key Points

- Personalized experience: You craft your own itinerary based on your interests, with expert guidance.
- Flexible options: Choose between a half-day or full-day tour to suit your schedule.
- Comprehensive coverage: See major landmarks like Big Ben, Tower of London, and Westminster Abbey, plus unique sights.
- Logistical ease: Guides handle transportation and reservations, saving you time and hassle.
- Rich commentary: Learn about London’s history, characters, and fun facts from a knowledgeable guide.
- Extra costs: Entrance tickets, meals, and transport are not included, so plan accordingly.
The Tour Overview: What’s on Offer?

This fully private, customizable tour promises a relaxed, tailored way to experience London. After booking, you can specify your interests—whether that’s the royal history, iconic architecture, vibrant markets, or hidden corners—and your guide will craft an itinerary for either a half- or full-day experience.
The tour begins with the flexibility to start at your preferred location, whether that’s your hotel, a station, or a landmark. From there, the guide arranges all logistics behind the scenes—public transportation, reservations, and timing—so you can focus on enjoying rather than planning.
You’ll get a curated route that hits your chosen highlights, with options to visit major attractions or explore offbeat spots. The guided commentary helps you understand the significance of each site, making your sightseeing both fun and informative. Reviewers underscore how the guides are not only knowledgeable but also friendly and adaptable, which makes a big difference when traveling with varied interests or energy levels.
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Deep Dive into the Itinerary
The itinerary is designed to showcase London’s most recognizable sights, but it’s also flexible enough to include lesser-known treasures. Here’s what a typical day might include, based on the provided sample and reviews:
Changing of the Guard
A classic London spectacle, this must-see ceremony takes place at Buckingham Palace. However, keep in mind—it doesn’t happen every day, so your guide will confirm if it’s scheduled before heading out. If it’s a go, you’ll get a front-row view, and the guide will point out the best spots for photos and explain the ceremony’s history.
Tower of London
This historic fortress is an essential stop, famous for its Crown Jewels and centuries of royal intrigue. The guide will suggest the best photo spots and share engaging stories about its past. Entrance fees are not included, so you might want to budget extra if you plan to go inside.
Thames River Views
Walking along or viewing from the Thames provides some of London’s most iconic vistas—Big Ben, the London Eye, and bridges. The guide emphasizes the best vantage points, making sure you don’t miss those perfect angles for photos.
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Westminster Abbey
A symbol of British history, this Abbey has hosted royal weddings and coronations. While entrance isn’t included, the exterior itself is breathtaking, and the guide offers plenty of context to appreciate its architecture and significance.
Diana Memorial Playground
This colorful park dedicated to Princess Diana offers a peaceful break and a chance to pay tribute at her memorial. It’s a quick stop—just 10 minutes—but adds a personal touch to the day.
St. Paul’s Cathedral
Designed by Sir Christopher Wren, this cathedral stands as a symbol of London’s resilience—surviving the Great Fire and WWII air raids. The guide shares stories of its history and architecture, making the visit more meaningful.
Millennium Bridge & Surroundings
Known as the “Wobbly Bridge,” it’s a fun crossing with stunning views of St. Paul’s Cathedral and Tate Modern. It’s a short walk, but the views are worth it, and the guide will tell you about the bridge’s design and history.
Big Ben and the Houses of Parliament
Recently restored after five years, this clock tower is a highlight. The guide will give you facts about the structure, dispelling the common misconception—Big Ben is the bell, not the tower.
Covent Garden
Once a bustling market, Covent Garden is now a hub of shops, street performers, and history. The guide shares stories of its evolution since the 1600s, adding flavor to your visit.
London Eye
A ride on this massive Ferris wheel offers sweeping views of London, and it’s often a highlight for visitors. The guide notes it’s the UK’s most popular tourist attraction, and you can expect about two hours here, including waiting time.
The Shard Observation Deck
Pressing the button at the 72nd floor promises unparalleled panoramic views of London. Although tickets are extra, this vantage point offers a fresh perspective on the city’s layout.
Trafalgar Square & British Museum
Nelson’s Column, the lions, and the Square’s lively atmosphere are emblematic of London. The nearby British Museum is optional, but the square itself makes for a lively stop with plenty of photo opportunities.
Piccadilly Circus
This famous intersection is a hub of activity and history. The guide provides behind-the-scenes stories and explains quirky details—like what a “Piccadilly” actually is.
What Makes This Tour Stand Out?

Flexibility and customization are at the heart of this experience. Unlike standard group tours, you tell the guide what interests you most, and they craft a day around that. Many reviewers highlight how guides like Davey, Gillian, and Keith go above and beyond—adapting their routes and sharing stories that resonate personally.
The logistical planning is another big perk. Guides handle transportation, reservations, and timing, which means you’re not wasting time figuring out how to get from one site to another or stressing over tickets. This is especially valuable in a city like London, where the transportation system is extensive but can be confusing without prior planning.
The expert commentary adds depth. One reviewer called their guide “a masterful storyteller,” blending facts with engaging anecdotes. Such insights turn a sightseeing walk into a richer experience.
The reviews speak volumes, with many travelers praising their guides’ knowledge, friendliness, and adaptability. From families with kids to couples looking for a deeper understanding of London’s history, this tour seems to cater well to diverse needs.
Price and Value

At about $264.50 per person, this private tour isn’t cheap. But when you consider the personalized service, expert guides, and the ability to customize your day, many travelers find it offers good value. The cost includes the guide and itinerary planning, which means less stress and a more tailored experience.
Keep in mind that entrance tickets, meals, and transport are extra—these costs can add up, especially if you opt for premium experiences like the Shard or the Tower of London. Still, many reviews emphasize how the tour’s flexibility allows you to decide what’s worth splurging on.
Who Is This Tour Best For?

This experience is ideal for travelers who value a personalized approach rather than a cookie-cutter group tour. If you enjoy having a knowledgeable guide to explain and show you the city’s stories, this is a great pick. It’s perfect whether you’re visiting London for the first time and want a rundown or are returning and looking for a custom experience.
It also suits those who appreciate convenience and logistical support—the guide sorts transportation and reservations—so you can focus on soaking in the sights. The private nature makes it more intimate, especially for couples, families, or small groups who want a more relaxed, tailored day.
The Bottom Line

This London Best of the City Fully Customized Guided Private Tour offers an engaging, flexible way to discover London’s highlights without the usual crowds or rushed schedules. The guides are consistently praised for their knowledge, friendliness, and adaptability, turning what could be a standard sightseeing day into a personalized adventure.
While it’s more expensive than a typical group tour, many repeaters feel the value lies in the customization and expert insights that elevate the experience. If you’re seeking a smarter, more tailored way to explore London and want a guide to handle logistics, this tour is a solid choice.
It’s especially well-suited for those who want to see a lot but do it on their own terms—whether that’s ticking off major sights or exploring hidden corners. Just remember to factor in additional costs for entrance fees and transportation.
London Best of the City Fully Customized Guided Private Tour
“this walking tour was absolutely fantastic! We had Keith, who was our guide and he was amazing and the history he knew about London was awesome. We…”
FAQ

Is this tour suitable for families with children?
Many reviews mention guides like Maggie and Keith making the experience fun and engaging for kids, with flexible pacing and entertaining stories. While not explicitly marketed as family-specific, it can work well for families with older children or teenagers who can handle walking and some sightseeing.
What is included in the price?
The tour includes a private guide and a custom-built itinerary. It covers major landmarks and famous areas of London. However, entrance tickets, meals, and transportation costs are not included and are payable separately.
Can I choose the sites I want to visit?
Absolutely. The tour is fully customizable, so you can tell your guide your interests beforehand, and they will tailor the route accordingly.
How long does the tour last?
You can select a half-day (around 3.5 hours) or full-day (up to 7 hours) experience, depending on your schedule and preference.
Is transportation included?
Transportation is not included in the price. The guide will arrange logistics, but you’ll need to cover public transit or extra for private transport if desired.
What happens if I need to cancel?
Cancellation is free up to 24 hours before the tour, allowing you to cancel and get a full refund if plans change. Any later cancellations or changes are not refundable.
To sum it up, this private, customizable tour offers a tailored, stress-free way to get to know London’s essentials and hidden corners, guided by passionate locals who want your experience to be memorable. It’s perfect for travelers who want a flexible, private, and knowledgeable approach to exploring one of the world’s greatest cities.
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