London Landmark Sightseeing Tour Review: A Practical Look at a Private Taxi Experience

If you’re visiting London for the first time and want a way to see the city’s most famous sights without the headache of navigating on your own, this London Landmark Sightseeing Tour might be worth considering. It’s a private, roughly five-hour excursion by black taxi, led by a knowledgeable driver-guide, with the flexibility to tailor the experience to your interests. The fact that it’s limited to just your group means a more personal touch — no rushing or waiting on others — which can be a real plus.
What we particularly like about this tour is its personalized service and the convenience of hotel pickup and drop-off. It’s also great that you can explore in any weather, since you’re in a private vehicle, with bottled water provided. On the flip side, the cost per group (around $732) might seem steep, especially considering you’re paying for just a snapshot of London’s highlights without entry tickets included. That said, if you’re looking for a flexible overview with expert commentary, this tour could be a good fit.
This experience suits travelers who prefer a private, curated view of London’s most recognizable landmarks over large bus tours or walking routes. It’s especially handy for first-timers who want to get their bearings and learn interesting tidbits without the hassle of planning every detail. If you’re comfortable with moderate walking and want a more comfortable, informative overview, this tour fits the bill.
Key Points

- Private and personalized tour experience, ideal for those wanting flexibility and tailored attention.
- Convenient hotel pickup and drop-off make logistics simple and stress-free.
- Includes transportation in an air-conditioned vehicle, perfect for London’s sometimes unpredictable weather.
- Highlights major landmarks like Buckingham Palace, Tower Bridge, and Westminster Abbey, with expert commentary.
- Pricing is per group, which might be costly but offers a more intimate experience.
- No entry fees are included, so additional costs could apply if you choose to visit the sites.
Interested in history? Here are other past-focused experiences we've examined in London
The Experience in Detail: What to Expect from the London Landmark Sightseeing Tour

Starting Point and Overall Structure
This tour begins with hotel pickup, a feature that many travelers find invaluable. It ensures you won’t have to fuss with public transport or navigate unfamiliar streets early in the morning. Instead, you’re comfortably seated in an air-conditioned black taxi, ready to explore London’s most emblematic sights.
The total duration is approximately five hours, encompassing driving time, sightseeing, and photo stops. The tour operates daily, with availability from early morning to early afternoon (8:00 AM to 12:30 PM), giving ample flexibility to fit into your plans.
First Stop: The City of London
Your tour kicks off in the oldest part of London. Here, your guide will explain how the city was formed, how it grew over the centuries, and share hidden bits of history that many visitors miss. This part is purely on the outside, with no entrance fees, but provides a fascinating context for the rest of the city.
We loved the way guides bring history alive by weaving stories about London’s evolution, providing insight into how the city’s past shapes daily life today. It’s a great way to set the scene for the landmarks ahead.
Buckingham Palace
Next, you’ll stop in front of Buckingham Palace for a quick photo opportunity. Your guide will fill you in on its history, who lives there, and some fun facts. While you won’t go inside (since admission isn’t included), seeing it from the outside in a private setting makes for a memorable moment.
Reviews highlight that guides are very knowledgeable about the palace’s history and its significance. It’s a classic London vista, and capturing it without crowds or fuss is a definite plus.
Tower of London and Tower Bridge
Moving along, outside the Tower of London, your guide will explain its significance — from its foundation to its various roles over the centuries. This is a highlight for many, especially history buffs, as you learn about its storied past and current use.
Just outside, you’ll get a chance to pose for photos in front of Tower Bridge. It’s often confused with London Bridge, but this iconic structure definitely deserves its name recognition. The quick stop allows for some great snaps.
Parliament Square and Westminster Abbey
The tour then moves to Parliament Square, where you can snap photos with the Clock Tower (Big Ben) in the background. Your guide will share stories about the area’s political significance and how it has changed over time.
A longer stop at Westminster Abbey follows. While photos are brief, your guide will tell you about its foundation, subsequent expansions, and role in royal ceremonies. It’s one of London’s most recognized religious sites, and even from the outside, it’s a sight to behold.
Horse Guards and Trafalgar Square
Additional stops include Horse Guards, a well-known ceremonial site, where your guide explains its history and purpose. Finally, Trafalgar Square, with Nelson’s Column at its center, offers another picturesque moment and a chance to learn about why it was constructed.
What’s Not Included
It’s important to note that entrance fees to the sights are not part of the package. This means that you’ll see these landmarks from outside, making this more of a sightseeing overview rather than an inside tour. For some travelers, this is a minor downside, but it keeps the experience flexible and less rushed.
The Value of the Tour: Is It Worth It?

Considering the price of approximately $732 for a group of up to six, this tour is definitely on the premium side. But for that, you get exclusive private transportation, the ability to customize what you see, and live commentary from a guide who can answer your specific questions.
Reviews highlight the knowledgeable guides as a standout feature. One reviewer said, “Alex did an excellent job… very knowledgeable, interesting and likable,” which suggests that the guiding quality can really elevate the experience.
Since no entry fees are included, you should budget separately if you want to visit inside any of the sites — but if your goal is a comprehensive outside overview with flexible stops, this could be a good deal.
In terms of timing, the tour’s 5-hour window allows for sightseeing without feeling rushed, and the private nature means you can focus on your interests or ask for additional stops along the way.
Who Should Consider This Tour?

This private sightseeing experience is best suited for travelers who value personalized service and prefer exploring in a comfortable, flexible manner. It’s ideal if you want a broad overview of London’s major sights and appreciate learning from a knowledgeable guide.
It’s also great for those who prefer not to be part of large bus tours or crowded walking groups, and for visitors who want to maximize their limited time in the city with a tailored experience. If you’re comfortable with moderate walking and don’t mind seeing sights from the outside, this tour provides a well-rounded, insider perspective.
Final Thoughts

If you’re looking for a convenient, private way to see London’s most famous landmarks, this tour ticks many boxes. The personalized service, combined with expert commentary, makes it a memorable way to get your bearings and enjoy the city’s highlights.
While the cost might be a consideration, many reviewers mention how the knowledgeable guides and flexibility make the experience worthwhile. It’s particularly suitable for first-time visitors who want a manageable, curated snapshot of London without the fuss of planning every detail.
Keep in mind, if visiting inside attractions is important to you, you’ll need to budget separately for entry tickets. But if you’re after a comfortable, informative outside tour with lots of photo opportunities, this private taxi experience could be just what you need.
London Landmark Sightseeing Tour
“Landmark Taxi Tours arranged a tour to Chartwell from the port of Dover when our cruise deleted its tour from our choices and it was a great decisi…”
FAQ

Is this tour suitable for families or children?
While the tour doesn’t specifically cater to children, it’s manageable for those with moderate physical fitness and the ability to sit comfortably in a vehicle. It’s ideal for adults or older children interested in sightseeing and history.
How long does the tour last?
The total duration is about five hours, including transportation time and sightseeing stops.
Are entrance fees included?
No, entrance tickets for sights like Buckingham Palace or Westminster Abbey are not included, so you’ll need to purchase those separately if you wish to go inside.
Can I customize the stops?
Since it’s a private tour, you can discuss your preferences with the driver-guide, making it flexible to focus on what interests you most.
What type of vehicle is used?
An air-conditioned black taxi, offering a classic London experience and comfort regardless of weather.
Is pickup offered?
Yes, hotel pickup and drop-off are included, making logistics simple.
Do I need to book in advance?
Yes, the tour is usually booked around 23 days ahead, so planning ahead is recommended.
What happens if I need to cancel?
You can cancel for free up to 24 hours in advance for a full refund.
Is this tour available year-round?
Yes, operating from August 1, 2023, through June 18, 2026, every day of the week, from morning until early afternoon.
If you’re after a personalized, flexible way to see London’s landmarks, this private black taxi tour offers a good mix of history, photo ops, and comfort. It’s especially worth considering if you want active commentary and an intimate experience without the crowds.
More Historical Tours in London
More Tours in London
More Tour Reviews in London
- Stonehenge and Bath Guided Day Tour from London
- Harry Potter City Escape Tour in London
- Private Photo Shoot with a Professional Photographer – Iconic London
- Visit Kew Gardens & 3 Hour Westminster Walking Tour
- Half-Day Private Chauffeur-Driven Tour of London
- Royal London with Changing of the Guard Private Car Tour
More London experiences we've covered
- Harry Potter City Escape Tour in London
- Private Photo Shoot with a Professional Photographer – Iconic London
- Visit Kew Gardens & 3 Hour Westminster Walking Tour
- Half-Day Private Chauffeur-Driven Tour of London
- Royal London with Changing of the Guard Private Car Tour
- London Landmark Sightseeing Tour
- Shared Ride from London or Heathrow to Southampton Cruise Port
- Private Photography of Flying Dress Africa
- West End Donut Adventure Sweets and Sights in London
- London with a Local (Historical)
- Full-Day Private Spirit of London Black Cab Tour
- London Shopping Tours


