If you’re looking for something a bit different during your trip to London, the Twist Museum offers a fascinating peek into how our brains interpret reality. This experience isn’t just a collection of pretty pictures; it’s a hands-on, interactive journey through illusions that will make you question what you see and feel. From mind-bending rooms to optical tricks, it’s a fun stop that appeals to all ages, especially if you’re into puzzles, science, or just love a good visual giggle.
What we really like about the Twist Museum is its thoughtful blend of art, neuroscience, and philosophy—a collaboration that makes each exhibit both fun and insightful. Plus, with interactive displays, you’ll be actively engaged rather than just passively viewing. On the flip side, it’s a relatively quick experience, so if you’re hoping for a long day of sightseeing, you might want to pair it with other nearby attractions.
One thing to consider is that the museum’s focus on illusions and perception means it’s not for everyone. If you’re prone to motion sickness or dislike crowded, interactive spaces, it might be less enjoyable. But if you’re curious and like playful, thought-provoking activities, this could be just the ticket. It’s a great pick for those who enjoy a blend of entertainment and education, whether you’re traveling solo, as a couple, or with friends.
In the end, the Twist Museum is best suited for adventurers who enjoy engaging with their surroundings, are curious about how their minds work, or are simply in the mood for some light-hearted yet mind-expanding fun in London.
Key Points

- Interactive and immersive experiences that challenge perception
- Developed with input from artists, neuroscientists, and philosophers for a thoughtful touch
- Suitable for all ages, with a focus on playful illusions and visual tricks
- Quick visit, with a duration of about an hour from first activation
- Affordable price point at around $39.74 per person, offering good value for a fun, educational outing
- Wheelchair accessible, making it inclusive for more visitors
A Closer Look at the Twist Museum Experience

When we talk about the Twist Museum, what really sets it apart is how it combines art and science to create an environment that plays with your senses. Unlike traditional museums that display static objects, this one invites you to step into rooms where reality seems to shift around you. Developed in collaboration with experts, it’s designed not just to entertain but to illustrate how your brain perceives the world.
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What to Expect During Your Visit
From the moment you step inside, you’ll be greeted with interactive exhibits that test your perception—think about spotting colors that aren’t there, figuring out which way is up, or trying to see how a corridor can go on forever. The experience is self-guided, meaning you can explore at your own pace within the 1-hour window, which is perfect if you prefer a flexible schedule.
One of the highlights is entering the mind-altering immersive rooms. These are carefully crafted spaces that are designed to confuse your senses—for example, rooms that make you feel like you’re falling or that stretch your sense of space. The interactive illusions are not just pretty sights; they actively test how your brain processes visual information. If you’re someone who loves puzzles or enjoys a good mind-bender, you’ll find these rooms both entertaining and enlightening.
The Exhibits and Their Impact
Since the museum is built in collaboration with artists, neuroscientists, and philosophers, each exhibit offers more than just a visual trick—it often includes an explanation or a prompt that makes you think about how perception shapes your understanding of reality. For example, you might see colors that seem to shift or find yourself questioning which way is up. As one reviewer put it, it’s a place that “plays with how you understand the world around you”.
This approach makes the museum especially engaging for those curious about the mind or for visitors who enjoy interactive art. It’s not just about taking pictures—it’s about experiencing and understanding what you’re seeing.
Practical Details and Tips
The ticket includes access to all the exhibits and interactive displays, making it a cost-effective way to enjoy a fun and educational outing. There’s no guided tour included, but the layout is straightforward, and the exhibits are designed to be intuitive. While the museum is wheelchair accessible, it’s worth noting that food and drinks are not allowed inside, and the space can be a little crowded during busy times.
If you’re traveling with children or infants, just remember that all children must be accompanied by a paying adult, and pushchairs aren’t allowed inside. You’ll need to leave those in a designated buggy park. For safety reasons, no smoking or flash photography are permitted to protect the exhibits and other visitors.
More Great Tours NearbyThe Value of the Experience
At around $39.74, the Twist Museum offers a solid value for such a unique, hands-on experience. It’s not a lengthy tour, but it’s packed with engaging displays that make it worthwhile. Visitors consistently praise the knowledgeable guides (though not included in this ticket), and the majority of reviews are very positive, with a 4.4/5 score from 32 reviews.
A typical review calls it “great fun,” and many seem to enjoy the interactive and playful nature of the exhibits. The modern design and carefully curated illusions make it a memorable part of a London visit, especially if you’re into science, art, or playful puzzles.
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Who Should Consider Visiting the Twist Museum?

If you’re someone who loves interactive experiences and visual puzzles, you’ll likely find this museum a delightful surprise. It’s particularly suited for adults and curious teens who want a break from traditional sightseeing with something more playful and thought-provoking. It’s also a good choice if you’re traveling with friends or a partner who enjoys artsy, brain-teasing activities.
However, if you prefer museums with a deep historical or cultural focus, or if you’re traveling with very young children, you might find this experience less aligned with your interests. Still, it’s accessible enough that most visitors can enjoy the exhibits even with minimal prior knowledge.
London: Twist Museum Ticket
“Great fun”
FAQs

- Is the Twist Museum suitable for children?
Yes, children can enjoy the interactive exhibits, but they must be accompanied by a paying adult. Keep in mind that pushchairs aren’t allowed inside, so you’ll need to leave those in the buggy park. - How long does the visit take?
The ticket is valid for 1 hour from first activation, so plan for a quick, engaging experience rather than a lengthy tour. - Is the museum accessible for wheelchair users?
Yes, the Twist Museum is wheelchair accessible, making it inclusive for a variety of visitors. - Are food and drinks allowed inside the museum?
No, food and drinks are not permitted inside the gallery area, so plan accordingly before your visit. - Can I cancel my ticket if my plans change?
Absolutely. You can cancel up to 24 hours in advance for a full refund, offering flexibility if your schedule shifts. - Is a guided tour included?
No, but guides are available separately if you prefer a more structured experience, though the self-guided exhibits are designed to be straightforward. - What is the best way to get to the museum?
Transportation details aren’t specified, so it’s best to check your local options or plan to arrive via public transit or taxi.
The Twist Museum in London offers a refreshingly interactive and thought-provoking experience that plays with your perceptions and senses. Perfect for curious minds, art lovers, or anyone eager to see the world from a different angle, this activity makes for a fun, quick outing packed with surprises.
While it’s not a lengthy visit, the quality of the exhibits and the clever design make it a worthwhile addition to your London itinerary. The price point is reasonable for what you get—a dose of playful science with plenty of opportunities for laughs and “wow” moments.
If you’re looking for an experience that combines visual fun with a bit of brain training, this could be just the thing. And if you’re traveling with someone who enjoys a good optical illusion or a hands-on activity, you’ll likely leave with a smile—and maybe a few questions about how your mind works.
The Twist Museum is a playful, engaging stop that appeals to those with a curious streak and a love for interactive art. It’s a great way to spend an hour seeing the world through a different lens in London.
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