If you’re planning a trip to York and want to step away from the usual sightseeing crowds, the Mad Alice Bloody Tour might just be what you’re looking for. This award-winning, immersive experience offers a different perspective on the city’s history—one filled with tales of witches, queens, and murderers that you wouldn’t hear on standard tours. It’s a mix of entertainment and education, delivered with a healthy dose of humor and drama.
What makes this tour stand out? First, it’s highly rated, with a perfect 5.0/5 from thousands of reviews, and 99% of participants recommending it. Second, the guide, Mad Alice, is celebrated for her charisma, storytelling skills, and ability to connect with everyone in the group. However, given that it’s a 1.5-hour tour with a theatrical twist, it’s not ideal if you’re after a traditional, quiet history walk or if you prefer a more subdued experience. Overall, it’s perfect for those who enjoy stories that are as lively as they are chilling, and for anyone curious about the darker side of York’s past.
Key Points

- Highly rated experience with over 2,300 reviews and a perfect score
- Affordable price point at just over $20 per person, offering great value
- Engaging storytelling that combines humor and dark tales from York’s history
- Varied stops including York Minster, the Shambles, Viking sites, and more
- Accessible for most travelers, with a mobile ticket and near public transportation
- Ideal for those interested in a lively, theatrical approach to history, not suited for those seeking a quiet, traditional tour
What to Expect from the Bloody Tour of York
This tour isn’t your average historical walk. It’s designed to entertain as much as it educates. Led by the charismatic Mad Alice, expect a lively, theatrical narration that often involves participant interaction, storytelling flair, and a few surprises along the way. The tour hits key landmarks but with a focus on the darker, eerier stories behind them, making history feel vivid and immediate.
The Itinerary Breakdown
York Minster
The tour begins with a visit to one of Britain’s largest Gothic cathedrals. While you won’t get a detailed architectural history—those are better covered on a different tour—you’ll learn about its spectacular history and perhaps some local legends. Expect Mad Alice to sprinkle in some chilling tales that set the tone for the rest of the walk.
Snickleways and Vibrant Streets
Next, you’ll wander through York’s charming, narrow streets, known as Snickleways. These alleys have an atmospheric feel, perfect for stories of medieval life, hauntings, and dark deeds. According to reviews, Alice’s enthusiasm makes even the most ordinary street scene feel lively and engaging.
Roman Origins of York
Part of the tour dives into the city’s Roman roots. You’ll learn how York’s foundations date back to AD 71, and how the Romans left their mark. It’s a good opportunity to connect the city’s ancient past with its more recent tales of witches, Vikings, and tragedy.
Medieval Streets and the Saints
One of the prettiest streets, once home to butchers and St. Margaret Clitherow, offers a chance to glimpse into medieval life. Alice brings her storytelling talent to life by sharing stories about the saints and common folk who once walked these streets—stories that often have a darker, more sinister edge.
Viking Heritage
Arriving in AD 866, the Vikings played a crucial role in shaping York’s history. You’ll hear about their influence and see where they once roamed. The tales of Viking warriors are often intertwined with local legends of hauntings and bloody battles, adding to the tour’s dark charm.
William the Conqueror’s Castle and Tragedy
The final stops include the site of William the Conqueror’s grand castle, now largely in ruins, but with a tragic history. Alice vividly recounts the tragic events associated with this site, adding depth and drama to the physical remains.
The Experience and Guide

The reviews consistently praise Alice for her warmth, humor, and detailed knowledge. She takes the time to connect with each participant, even remembering names—an impressive feat given the size of some groups. Her theatrical style makes the stories come alive, making history feel like part of a shared storytelling session rather than just a lecture.
Many reviewers mention how she blends humor and eerie tales, making the experience suitable for a broad audience, including those who might normally shy away from darker stories. Despite the spooky undertones, it’s often described as not too spooky for kids, which can make it a fun family-friendly evening if your children are comfortable with ghostly stories.
The Atmosphere
Wander through York after dark, as darkness falls, and the atmosphere becomes truly immersive. The tour lasts about an hour and a half, which feels just right—long enough to tell compelling stories without becoming tiresome. You’ll be walking, so comfortable shoes are recommended, and bringing a snack or drink might enhance the experience if you’re feeling peckish.
Group Size and Accessibility
With a maximum of 50 travelers, the tour maintains a lively yet intimate vibe. It’s easy to stay engaged, and the guide’s attention to individual participants makes the experience feel personalized. The tour starts near College Street and ends at Clifford’s Tower, both central locations close to public transportation and key attractions like the Jorvik Viking Centre.
Is It Worth the Price?

At around $20.50 per person, this tour offers excellent value. For what you get—an engaging, theatrical storytelling session filled with vivid tales and historical insights—it’s a steal. Many reviews highlight Alice’s talent and the tour’s entertainment value, making it well worth the modest fee. Plus, the flexibility of a free cancellation policy adds peace of mind.
Who Would Love This Tour?

This experience is best suited for history buffs who enjoy storytelling, as well as travelers looking for an evening activity that’s both educational and fun. If you appreciate a good mix of humor and dark tales, you’ll find a lot to love. It’s also a good choice if you want something memorable that stands out from typical guided walks—perfect for those who enjoy theatrical storytelling.
It’s generally accessible for most travelers, but those sensitive to spooky or eerie stories should note that the tone can get quite lively, especially with audience participation. Families with older children will likely enjoy it, but younger kids might find some stories a bit too intense.
Final Thoughts

The Mad Alice Bloody Tour of York genuinely offers a captivating glimpse into the city’s shadowed past, delivered with wit and verve. It’s a fantastic way to experience York’s darker stories without the typical tour format—more like a storytelling show with a bit of history thrown in. The high praise from thousands of satisfied travelers speaks volumes about Alice’s talent and the tour’s overall appeal.
If you’re after a unique, lively, and memorable way to explore York’s history—especially if dark tales and theatrical storytelling are your thing—this tour is an easy recommendation. It combines good value, engaging narration, and a fun atmosphere that makes it a highlight of many visitors’ trips.
Mad Alices The Bloody Tour of York -Best Tour Award Europe
“What a fun tour! Our tour guide made the experience with her charm, bright personality and fun story telling abilities. If youre going to learn abo…”
FAQ
Is this tour suitable for children? Many reviews suggest it’s not too spooky for kids, and it’s designed to be engaging for all ages. However, if your children are sensitive to eerie or dark stories, you might want to consider that.
How long does the tour last? It lasts approximately 1 hour and 30 minutes, making it a manageable activity that won’t overstay its welcome.
Where does the tour start and end? It begins near College Street and concludes at Clifford’s Tower, both central locations close to York’s main attractions and public transportation.
Can I cancel if I change my plans? Yes, the tour offers free cancellation up to 24 hours beforehand, providing flexibility if your schedule shifts.
Is the tour accessible? It’s near public transportation and can accommodate most travelers, but you’ll be walking between stops, so comfortable shoes are recommended.
What is the price? At $20.59 per person, it’s a very reasonable price for an experience that combines storytelling, history, and entertainment.
If you’re looking to add a bit of theatre and mystery to your York visit, Mad Alice’s Bloody Tour could be just the ticket. It’s a lively, fun way to learn about the city’s darker stories and to see York from a different perspective—one full of ghostly whispers, bloody battles, and legends that linger long after the tour ends.


