Madeira : Full Day Adult only East 4×4 Tour

If you’re heading to Madeira and looking for a way to see some of the island’s most captivating scenery without the crowds, this Full Day East 4×4 Tour is worth considering. Offered by Hit The Road Madeira, it’s designed mainly for adults — so if you’re traveling without kids or just craving a more relaxed, mature vibe, this could be a great fit.

What really draws us in is how this tour balances adventure with authenticity. You get to explore off-the-beaten-path spots, enjoy stunning panoramic views, and get plenty of local insights from friendly guides. One thing to keep in mind, though: it’s an 8-hour journey, so it’s not for everyone, especially those with mobility issues or looking for a more leisurely, less active day.

This experience seems particularly suited to travelers who want a full, varied day with a mix of scenery, culture, and adventure, all while avoiding tourist traps. It’s a great way to get a true sense of Madeira’s eastern half without feeling rushed or overwhelmed.

Key Points

• Adults-only experience offers a more relaxed, mature atmosphere.
• Off-road exploration into rural villages and forests provides a genuine glimpse of local life.
• Guides are fun and friendly, making the day engaging and informative.
• Scenic stops include Pico do Areiro and Santana, with stunning views above the clouds and traditional houses.
• Includes some short walks and photo opportunities, perfect for capturing memories.
• Transportation in a Land Rover Discovery guarantees comfort and capability on varied terrain.

You can check availability for your dates here:

What to Expect on the Madeira East 4×4 Tour

This tour packs a lot into one day, covering a wide range of landscapes and experiences. We love that it’s crafted to give a balanced mix of sightseeing, adventure, and local charm. And because it’s a small group (limited to 6 participants), you’ll get a more personal and flexible experience.

Starting with the Peak: Pico do Areiro

The day kicks off with a drive to Pico do Areiro, the third-highest point on the island at 1811 meters above sea level. From here, the views are nothing short of spectacular, often above the clouds, offering a sense of being on top of the world. The scenery is dramatic, with mountain vistas that can make you feel like you’re on a different planet. It’s a perfect photo spot, and the guide usually takes some time here for exploration and to soak it all in.

Descending into Rural Villages and Laurissilva Forest

From the heights, you’ll descend off-road into the charming villages of Ribeiro Frio and Faial. Here, the focus shifts to experiencing Madeira’s lush Laurissilva forest, a UNESCO World Heritage site. The forest is cool, green, and filled with the sounds of nature, making it an ideal place for short walks and picture-taking. The guides often share fascinating stories about levadas, the island’s unique water canals, giving you insight into their significance and how they’ve shaped local life.

In reviews, travelers mention how the guides make learning about the levadas engaging, often adding personal anecdotes that make the experience more memorable. Expect breathtaking mountain views and colorful villages that seem untouched by time. It’s a slower pace, allowing plenty of time for photos and leisurely exploration.

Authentic Santana and Local Culture

Next, the tour takes you to Santana, famous for its traditional A-frame houses. These iconic structures are often seen in photos, but seeing them up close and in their natural setting offers a more genuine perspective. The emphasis here is on authenticity — avoiding the typical tourist spots and instead focusing on real local life.

You’ll pass through agricultural terraces and meet locals, which provides a sense of the island’s rural rhythm. This is a highlight for many, as it’s a chance to see how Madeira’s farmers live and work, and perhaps even exchange smiles and conversations with friendly residents.

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Lunch at a Local Restaurant (Optional Extra)

After a morning of exploration, there’s an opportunity to enjoy a local meal at a partner restaurant. The tour doesn’t include food, but the guides suggest avoiding large tourist menus, encouraging you to try genuine Madeira cuisine. The lunch is optional, giving you flexibility based on your appetite and preferences.

Relaxed Afternoon in Porto da Cruz and Machico

The second half of the day is more laid-back. The heavy sightseeing happens in the morning, so the afternoon is perfect for wandering small towns like Porto da Cruz and Machico. Here, you can take in the views, relax with a Poncha (a traditional local drink), or just soak in the mellow atmosphere of these seaside spots.

The guides often share tips on how to spend your evening or the following days, making this part of the tour especially helpful if you prefer to explore at your own pace afterward.

Return Journey with Local Insights

On the drive back to Funchal, expect some friendly banter and conversation. The guides are known for their knowledgeable, personable style, sharing insider tips and stories from their experience on the island. This is a good moment to ask questions and get personal recommendations.

The Value of the Experience

For $89 per person, this tour offers a comprehensive look at Madeira’s east coast with a small group and expert guidance. The price seems fair given the length, the personalized attention, and the variety of sights covered.

The inclusion of hotel pickup (within Funchal) and insurance adds convenience, making it straightforward to join without extra planning. The Land Rover Discovery provides a comfortable ride across diverse terrain, and the limited group size ensures you don’t feel lost in a crowd.

While food and drinks are not included, the optional lunch at a local restaurant adds to the experience rather than being a necessity. You’ll want to bring comfortable shoes and clothes, as there’s a bit of walking involved, and the tours exclude large bags or luggage.

In terms of critical feedback, some travelers mention that the day can be quite full, so if you prefer a very relaxed pace or have mobility limitations, this might be a bit much. Also, it’s not suitable for children under 18 or those with certain physical restrictions.

Who Is This Tour Best For?

This tour is ideal for adults who want a full day of scenic exploration, adventure, and local culture. It’s perfect if you appreciate guided experiences that focus on off-the-beaten-path spots and enjoy small group intimacy. If you’re after a mix of mountain views, authentic villages, and forest walks, you’ll find plenty to love here.

It’s less suited for travelers seeking a very leisurely or family-friendly outing, especially for those with mobility issues or young children. The physical aspects and the timing might be a bit demanding for some, but for active adults wanting a comprehensive, well-rounded day, it hits the mark.

Frequently Asked Questions

Is this tour suitable for people with mobility issues?
Not really. The tour involves some walking and is not recommended for those with back problems or wheelchair users due to the terrain and nature of activities.

How long is the tour and what’s the start time?
It lasts about 8 hours. The exact starting times depend on availability, so it’s best to check with the provider when booking.

Does the tour include food or drinks?
No, food and drinks are not included. There’s an option for lunch at a local restaurant, which is an extra, but you can also bring snacks if you prefer.

What should I bring with me?
Bring comfortable shoes and clothes suitable for outdoor activities. Don’t forget your camera or smartphone for photos. Large bags or luggage are not allowed on the tour.

Is hotel pickup included?
Yes, the tour includes free pickup from hotels and holiday rentals in the Funchal area. For accommodations outside Funchal, there may be a small fee.

Can I cancel this tour?
Yes, you can cancel up to 24 hours in advance for a full refund.

What language is the guide?
The tour is conducted in English.

Are there any age restrictions?
Yes, it’s not suitable for children under 18. The tour is adult-only.

What’s the maximum weight or age limit?
People over 287 lbs (130 kg) or over 95 years old should consider their physical condition before booking.

Final Thoughts

If you’re after a comprehensive, scenic, and engaging day exploring Madeira’s east coast, this 4×4 tour hits many of the right notes. You’ll love the spectacular views from Pico do Areiro, the authenticity of Santana’s traditional houses, and the chance to learn about Madeira’s unique levadas and local life from friendly guides.

The small group size, off-road adventures, and emphasis on genuine experiences make it a standout option for travelers seeking more than just the typical sightseeing. It’s a great way to see the diverse landscapes of Madeira while feeling like you’re on a personalized journey rather than a generic tour.

While it’s a full day with some physical activity, it offers good value for the quality and variety of sights you’ll encounter. Whether you’re traveling solo, as a couple, or with friends, it’s likely to leave you with lasting memories of Madeira’s rugged beauty and warm local spirit.

If you’re keen on exploring Madeira’s lesser-known spots, enjoying scenic drives, and getting a true taste of local life, this tour is a solid choice. Just be prepared for a busy but rewarding day.

You can check availability for your dates here: