If you’re planning a trip to Madeira and want to see the island’s most breathtaking sights without the hassle of organizing multiple stops yourself, a private jeep tour might be just what you need. This experience offers a full day exploring either the east or west side of the island, with the freedom to tailor your route and enjoy personalized attention from a local guide. Whether you’re after stunning viewpoints, forest adventures, or scenic coastal drives, this tour packs plenty into 7.5 hours.
What really caught our eye about this tour are two things: first, the flexibility to choose your route—you can request the east or west side—and second, the private, intimate setting that feels far from touristy. The guides are professionals who know Madeira well, adding valuable insights that make each stop more meaningful. However, a word of caution is that it’s a full-day commitment, so if you prefer relaxed mornings or shorter excursions, this might be on the longer side.
This tour is best suited for travelers who love a mix of scenic drives, cultural spots, and natural wonders. If you’re someone who appreciates off-road adventures and personalized service, the private jeep experience will likely hit the spot. Families, couples, or groups of friends seeking a tailored Madeira adventure—without the crowds—will find this a compelling option.
Key Points

- Customizable routes: Choose the east or west side, with options to craft your perfect day.
- Private experience: Enjoy a dedicated guide and exclusive access to top sights.
- Stunning viewpoints: Visit Pico do Areeiro, Cabo Girão, Porto Moniz, and Fanal Forest.
- Off-road adventures: Experience Madeira’s Laurissilva Forest and rugged terrains.
- Comprehensive package: Includes all-insurance, Wi-Fi, and sanitized vehicles, with pickup from Funchal.
- Cost consideration: At $676 for up to 6 people, it offers a premium, personalized Madeira experience.
Madeira is famous for its wild coastlines, lush forests, and dramatic mountain peaks. If you’re craving a way to see it all while avoiding crowded tours, a full-day private jeep trip offers the kind of flexible, immersive experience that can really elevate your trip. We’ll walk you through exactly what to expect, the stops you’ll love, and why this tour might be worth considering.
You can check availability for your dates here:The Freedom of Custom Routes: East or West?

One of the biggest advantages of this private tour is the ability to pick your side of the island—east or west—and even customize your route further. Want to focus on the mountainous east with Pico do Areeiro and traditional houses in Santana? Or prefer the rugged cliffs, volcanic pools, and Fanal Forest in the west? The choice is yours, and the guides are happy to tailor the day to your preferences.
This flexibility means you’ll get to see what truly interests you, instead of a one-size-fits-all itinerary. Whether you want to spend more time at viewpoints or explore hidden spots, your guide will adapt, making for a more personal experience.
Prefer personalized experiences? Here are other private options we've covered in Madeira
The Comfort and Convenience of a Private Jeep

Traveling with a private guide means you get undivided attention. The vehicles are well-maintained and sanitized with ozone, and Wi-Fi is available onboard to share your photos or stay connected. Pickup and drop-off are included in Funchal’s central area, which is a big plus—no long transfers or complicated logistics.
The tour lasts about 7.5 hours, so you’ll have plenty of time to soak in the scenery, ask questions, and enjoy a relaxed pace. The guides are professional and knowledgeable, with some reviews mentioning they speak multiple languages, including English, Spanish, and Portuguese. Communication and flexibility seem to be key strengths here, with one reviewer noting their guide even spoke some German.
Highlights of the East Side Tour

If you opt for the east side, you’ll start with a visit to the majestic Pico do Areeiro, standing at a lofty 1,818 meters. The views from this summit are simply spectacular, stretching across the rugged landscape. From there, your journey takes you to Santana, known for its traditional thatched houses, a perfect spot to get a glimpse of Madeira’s rural charm.
You’ll also visit the Moinho de Água, a 300-year-old watermill that highlights the agricultural roots of the island. It’s like stepping back in time. The tour finishes at Ponta de São Lourenço, often called the “dragon tail” of Madeira, where the cliffs and ocean views are jaw-dropping.
As one traveler put it, “Great guide. Very flexible. suited our family very well. The off-road sections were great.” This suggests a good mix of scenic viewpoints and fun off-road driving.
Exploring the West Side

Choosing the west side promises a different kind of adventure. Starting at the famous Cabo Girão, one of the highest sea cliffs in the world, you’ll have the chance to walk on the glass skywalk—a thrilling experience with panoramic views down to the ocean.
Next, you might explore the sea cliffs of the northwest, which are less visited but equally stunning. Porto Moniz’s volcanic pools are a highlight—natural swimming spots formed by lava flows, perfect for a quick dip if weather permits.
Finally, you’ll visit Fanal Forest, one of Portugal’s 7 Natural Wonders, where ancient trees and mystic scenery create a fairytale atmosphere. The tour ends in the charming Ponta do Sol, a town with a rich sugar cane heritage and relaxed vibe.
More Great Tours NearbyOff-Road & Forest Adventures

What really makes this tour stand out is the off-road experience. Navigating Madeira’s rugged terrains and Laurissilva Forest gives you a sense of adventure many other tours lack. One review mentioned including basket sledge rides, which shows the guide’s flexibility in customizing the trip for an exhilarating experience.
The forest is a UNESCO World Heritage site, and being able to explore it from the comfort of a jeep makes it accessible while still feeling adventurous. We loved the way the guides took care to keep the vehicles sanitized and ensure safety, especially when venturing off the beaten path.
While in Madeira, here are other experiences we've covered
- Porto Moniz – Private Full-Day – Safari 4×4 Tour – NorthWest
- Full-Day Madeira Wine Tasting Tour with Lunch
- Private 4×4 Jeep Full Day Porto Moniz or Santana
- Lakes of Madeira- Alecrim Full day walk
- West of Madeira Private Full-Day Tour with Pickup from Funchal
- Full Day Madeira Island Private Discovery by Tuk Tuk
Madeira: Full Day Private Jeep Tour East or West
“Great guide. Very flexible. suited our family very well. The off road sections were great.”
The Practicalities and Value

At $676 for the entire group of up to six people, this experience offers a lot of value. Considering it includes private transportation, a knowledgeable guide, insurance, and Wi-Fi, it’s a premium but worthwhile expense for those wanting a personalized Madeira adventure. Plus, the flexibility to include activities like basket sledge rides adds to the overall experience.
The tour doesn’t include food or drinks, so plan to bring your own snacks or plan a stop for lunch. The fact that you’re in control of the route and timing means you can choose to spend more time at your favorite spots or move quickly through others.
This private jeep tour is ideal for travelers who want to explore Madeira at their own pace. If you’re someone who loves scenic drives mixed with cultural and natural stops, you’ll appreciate the balanced itinerary. Families, couples, or small groups that prefer a more exclusive experience will find this particularly appealing.
It’s also great if you’re keen on off-road adventures and landscapes that are hard to reach by regular vehicle. The tour’s flexibility means you can prioritize the sights that matter most to you, making it a truly tailored day.
This full-day private jeep tour in Madeira offers a personalized, flexible, and scenic way to see the island’s highlights. The knowledgeable guides, off-road experiences, and stunning viewpoints make it stand out from typical group excursions. While it’s a bit of a splurge, the exclusivity and customization are worth it for travelers wanting a memorable, tailored adventure.
If you enjoy exploring new landscapes from a more intimate perspective and value the comfort of a private guide, this tour will suit you well. Just keep in mind the full-day commitment—if that sounds perfect, you’ll likely walk away with incredible memories and a deeper appreciation of Madeira’s natural beauty.
Is this tour suitable for children?
While the tour is generally suitable for those who enjoy off-road adventures and scenic drives, it’s best for older children comfortable with a full day in a vehicle and some bumpy off-road sections. It’s not specifically marketed as family-friendly, but families with older kids might enjoy it.
What do I need to bring?
Bring comfortable clothing, sunscreen, a hat, and perhaps a camera to capture the views. Since food isn’t included, consider snacks or a small picnic for the day. Water bottles are advisable, especially if it’s warm.
Can I customize the route?
Yes, the tour can be tailored to your interests, especially since it’s a private experience. You can choose between the east or west side and discuss any specific spots you want to include with your guide.
What’s included in the price?
The fee covers private transportation, a professional local guide, all relevant insurances, vehicle sanitization, Wi-Fi, and taxes. Food and drinks are not included.
How long is the tour?
The tour lasts approximately 7.5 hours. Starting times depend on availability, so check when booking.
Is pickup and drop-off free?
Pickup and drop-off in Funchal’s central area and near the port are included. For other locations, an extra fee applies.
If you’re after a day of adventure with the freedom to explore Madeira your way, this private jeep tour offers a fantastic option. Just be ready for a full day of sights, sounds, and scenic drives—an experience worth the investment for most explorers.
You can check availability for your dates here:More Private Tours in Madeira
- Madeira: Private Sightseeing Tour for Up to 4 People
- Cabo Girão Skywalk in 3h: Private Jeep Experience + C. Lobos
- Private Tuk Tuk to Tobbogans Old Town
- Private Swing Special place w/ Wine and Fruits 4×4 jipe tour
- Private Premium Buggy Tour: Skywalk, Trails and Scenic Peaks
- Madeira: Private Nuns Valley Tour by Tukxi
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More Madeira experiences we've covered
- Pico do Areeiro to Ponta São Lourenço: East 4×4 Expedition
- Madeira: Private Sightseeing Tour for Up to 4 People
- Funchal: Certified Scuba Diving, Guided Tour
- Madeira: Full Day Private Jeep Tour East or West
- Maroços – Mimosa Valley Walk
- Funchal: Gourmet Tapas Food Tour
- Downtown Funchal: A Self-Guided Audio Tour Through the Old City
- Ponta de São Lourenço Boat Tour
- Cabo Girão Skywalk in 3h: Private Jeep Experience + C. Lobos
- Madeira : Santo de Serra Local Farmers’ Market half day trip
- Christmas lights full day tour
- Madeira: Pico do Arieiro to Santana and Ponta de Sao Lorenco


