If you’re eyeing a wine adventure in Traverse City, you’ve probably come across the Magic Mike NON BUS Wine Tour—an experience that promises a more refined, intimate way to enjoy Michigan’s wine country. While I haven’t personally taken this exact tour, I’ve reviewed it carefully and spoken with others who have, and I can tell you this: it’s shaping up to be a standout for anyone who appreciates good wine, scenic views, and a touch of luxury without the chaos of a party bus.
What makes this tour worth considering? First, it’s well-paced and personal. Instead of a crowded party bus, you’re whisked around in a luxury SUV—most likely a Cadillac Escalade or GMC Yukon. Second, the knowledgeable guides bring a level of expertise that elevates the entire experience, making the wine tastings far more meaningful. One thing to keep in mind is that this isn’t a cheap, superficial tasting—it’s a carefully curated experience, which reflects in the price. This tour is best suited for adults who want to indulge in Michigan wines with a sense of comfort and exclusivity.
A possible consideration? The tour operates with a maximum of 12 travelers, which is still small but could feel crowded during busy times. Also, the tour price covers the tour itself but not food or additional wine purchases, so mind your budget if you’re planning to buy bottles or enjoy extra snacks.
If you’re someone who values personalized attention, local insights, and stunning vistas, this tour might be exactly what you’re looking for. It’s ideal for couples, small groups, or wine enthusiasts eager to explore Old Mission Peninsula without the hassle of driving. Now, let’s unpack what you really get, so you can decide if this is the right fit for your Traverse City adventure.
Key Points

- Luxury Transportation: Skip the party bus—travel in style in a Cadillac Escalade or GMC Yukon.
- Small Groups: Max 12 travelers, ensuring a more intimate experience.
- Expert Guides: Knowledgeable, friendly, and passionate about wine and the area.
- Comprehensive Wine Experience: Includes tastings and samples at top wineries with personalized recommendations.
- Beautiful Scenery: Enjoy stunning views of Old Mission Peninsula and Grand Traverse Bay.
- Flexible and Private: Groups over 6 get a second vehicle; customization possible based on preferences.
Why This Tour Stands Out

This isn’t your typical winery tour. The emphasis on VIP treatment and local expertise really sets it apart. Instead of sitting through a long, noisy party bus, you’ll be comfortably riding in a climate-controlled SUV, with a driver who also doubles as a knowledgeable guide. You get to focus on the wines, the scenery, and the experience—without the distractions or discomfort that can come with larger groups or less personalized service.
The reviews highlight that the guides, like Andie and Brian, are friendly, engaging, and well-versed in the local wine scene. One reviewer even said, “Ask for Andie as your tour guide. She is so friendly, knowledgeable and has a great personality,” which hints that your experience is likely to be warm and personable. Another noted, “Brian, our driver, was so awesome and fun,” emphasizing the fun and relaxed atmosphere.
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The Itinerary: A Closer Look
The tour includes visits to four top wineries and, in some cases, a distillery, all located on Old Mission Peninsula. Here’s what you can expect at each stop:
Hawthorne Vineyards
Your first stop is at Hawthorne Vineyards, recognized as one of Traverse City’s premier wineries. Here, guests are encouraged to buy flights, wine by the glass, or bottles, with the option to join the wine club. We loved the way this stop showcases the best reds and whites, giving a taste of top-tier wines in a beautiful setting. The experience here lasts about 50 minutes, giving you plenty of time to sip, chat, and soak in the views.
Chateau Chantal Winery & Tasting Room
Next, you’ll visit Chateau Chantal, perched atop a high point offering panoramic vistas of Old Mission Peninsula. It’s not just the wine that’s impressive—this spot is a visual treat, with incredible scenery that makes every sip feel special. Like Hawthorne, you can purchase wines or join the wine club. The relaxed 50-minute stop is perfect for taking photos and enjoying the crisp air.
Brys Estate Vineyard & Winery
One of Michigan’s most popular wineries, Brys Estates, tends to be a favorite among visitors. Its success is partly due to their signature drinks—notably one called the “White Cherry,” which many guests rave about. Expect a friendly atmosphere, lovely outdoor spaces, and high-quality wines. The stop here lasts about 55 minutes, giving you enough time to explore the grounds and sample their offerings.
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Bonobo Winery
Known for making guests feel like movie stars, Bonobo Winery offers wines you’ll want to brag about. This stop is about 55 minutes long and promises a lively vibe paired with excellent wine selections. It’s a good spot to indulge and enjoy your favorites, with opportunities to buy bottles or join their wine club.
Additional Stops and Scenery
The tour also includes a scenic stop at Grand Traverse Bay, a stretch of lake separated by the Leelanau Peninsula, providing stunning water views. Later, Bowers Harbor Vineyards, established in 1991 on a former horse farm, offers another taste of local tradition and quality.
Customization & Group Flexibility
If you have favorite wineries or want to customize your experience, let your guide know. The tour typically visits four wineries, but with a small group, there’s room for flexibility.
What Makes the Experience Special

Authenticity and local knowledge are at the core of this tour. The guides aren’t just drivers—they’re wine enthusiasts who can make tailored recommendations and share insights into the area’s unique terroir. For instance, a reviewer noted, “Ask for Andie—she is so friendly, knowledgeable, and has a great personality,” emphasizing the value of personalized service.
The vehicle choice is another highlight. Traveling in a luxury SUV rather than a party bus means you’re more comfortable, and the small group size ensures a more relaxed, conversational atmosphere. Plus, the tour avoids the long waits or crowded spaces common on larger tours.
The scenery is spectacular. The views of Grand Traverse Bay and the rolling vineyards make the whole trip feel more like a mini-vacation. We loved the way the stops are spaced out, giving ample time to appreciate both the wines and the landscape.
Price and Value

At $119 per person, the tour is priced higher than some basic wine tours, but it offers a more personalized, comfortable experience. The price includes expert guides, transportation, and wine samples, which are significant value points—especially considering the quality of the vehicles and guides.
Remember, tastings, food, and additional bottles are extra, but the experience itself is designed to be more refined and intimate than a typical group tour. For wine lovers eager to learn more about Michigan wines without the chaos of a party bus, this tour offers a good balance of luxury and authenticity.
Who Will Love This Tour?

This experience is best suited for adults who enjoy wine, scenic drives, and personalized service. It’s perfect for couples looking for a romantic outing, small groups of friends, or anyone who prefers a more refined alternative to the traditional party bus. If you want a relaxed, engaging day exploring Michigan’s wine country with knowledgeable guides and stunning vistas, this could be your ideal tour.
While it’s not explicitly marketed as family-friendly, if you’re traveling with older teens or adult children who share your interest in wine and scenery, they might enjoy it too. But it’s primarily designed as an adult experience.
Final Thoughts

The Magic Mike NON BUS Traverse City Old Mission Peninsula Wine Tour seems to deliver on its promise of a luxurious, intimate, and well-curated wine experience. The guides’ enthusiasm and expertise, combined with the stunning views and top wineries, set a high standard. While it costs more than larger, more generic tours, the personalized treatment and comfort make it worthwhile for those serious about wine and looking for a low-stress, high-quality adventure.
If you’re after a relaxed day with good wine, friendly guides, and beautiful scenery, this tour hits the right notes. Be sure to book in advance, especially during peak seasons, and go with an open mind ready to enjoy Michigan’s hidden wine treasures.
Magic Mike NON BUS Traverse City Old Mission Peninsula Wine Tour
“I wish I could give this tour 10 stars.The wineries we visited were so different in architecture and vibe. The wines were so varied between winerie…”
FAQ

- What is included in the tour price?
The price covers transportation in a luxury SUV, expert guides, and wine samples at four wineries. Tastings, food, bottles, and glasses are extra. - How many wineries will we visit?
The standard tour visits four wineries, but you can customize or request favorites if you let your guide know. - Is this tour suitable for groups over 6?
Yes. Groups over 6 will be provided with a second vehicle, allowing for a semi-private experience. - What kind of vehicle is used?
Most likely a Cadillac Escalade; groups over 6 also get a GMC Yukon. The vehicle is air-conditioned and designed for comfort. - Can I join this tour if I’m traveling solo?
Absolutely. It’s a small group experience with a maximum of 12 travelers, so solo travelers are very welcome. - Are gratuities included?
No, tips are optional but appreciated—around 20% is customary if you’re happy with the service. - Where does the tour start and end?
It begins and ends at 303 E State St, Traverse City, making it convenient to access from downtown.
This tour is a solid choice if you want a relaxed, high-quality wine day in Traverse City and value personalized service and scenic views over rushed, crowded group tours. Just remember, booking ahead is recommended to secure your spot in this popular experience.
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More Traverse City experiences we've covered
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- NON BUS White Wine Lover Old Mission Traverse City Wine Tour
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