If you’re headed to Memphis and want a meaningful way to understand the city’s deep connection to blues, soul, and rock ‘n’ roll, the Memphis African American Music History Tour might be worth considering. While I haven’t experienced it firsthand, the consistent five-star reviews and detailed itinerary suggest it’s a well-curated, engaging journey through Memphis’s musical landmarks.
One thing I really appreciate about this tour is the combination of storytelling and performance—Jackie Murray’s background as both actress and singer brings a lively, personal touch that elevates the experience. Plus, with stops at legendary sites like Sun Studio and the original Stax Records, it’s a good mix of culture, history, and iconic music moments.
That said, since it’s a driving tour with a focus on narration, if you’re hoping for an active walking experience or exploring on your own, this might not be the best fit. Also, it’s limited to only six travelers, which is great for an intimate experience but might feel a tad restrictive if you prefer larger groups or more social settings.
This tour seems ideal for music enthusiasts, history buffs, or anyone wanting a rich, narrative-driven glimpse into Memphis’s soul. It’s especially suited for those who appreciate a personal touch, thanks to Jackie’s engaging storytelling and performances.
Key Points

- Authentic storytelling and live singing make this tour stand out.
- Focus on iconic Memphis landmarks like Sun Studio and Beale Street.
- Intimate group size ensures a personalized experience.
- A balance of cultural insights and entertainment—Jackie Murray’s background adds a special dimension.
- Two and a half hours is a manageable time commitment for a sightseeing highlight.
- Cost of $99 seems reasonable given the depth and quality of the experience.
What You Can Expect from the Memphis African American Music History Tour

This tour offers a surprisingly rich experience in just about two and a half hours, combining historical insights, music culture, and engaging storytelling. The tour is run by A Show on Wheels!, a provider with a reputation for knowledgeable guides and well-thought-out itineraries.
Interested in history? Here are other past-focused experiences we've examined in Memphis
The Itinerary in Detail
Sun Studio – The Birthplace of Rock ‘n’ Roll
Your tour begins at Sun Studio, where legends like B.B. King and Howlin’ Wolf recorded in the early 1950s. As a National Historic Landmark, Sun Studio is a must-see, especially for music fans. You’ll get a quick overview of its significance, and the site’s appearances in films like “Great Balls of Fire” and “Walk the Line” add to its fame.
What makes this stop special is not just the history but the vibrant energy that still radiates from the place. It’s a visual reminder of Memphis’s pivotal role in shaping American music.
Soulsville USA and Stax Records
Next, you’re taken to the neighborhood known as Soulsville USA, home of the original Stax Records. Here, over 2,000 artifacts tell stories of legendary artists such as Isaac Hayes, Otis Redding, and Aretha Franklin. It’s a spot that practically breathes soul and gospel, with a palpable sense of musical heritage.
The visit provides a clear sense of how Stax contributed to African American musical expression and its influence beyond Memphis. It’s a chance to see both historic recordings and memorabilia that showcase the artistic achievements of this era.
Beale Street – The Home of the Blues
No Memphis music tour would be complete without a walk down Beale Street. Known as the “Home of the Blues,” it’s more than just a street; it’s a cultural hub filled with live music venues, historic clubs, and the Memphis Rock ‘n’ Soul Museum. This stop captures the vibrant, lively spirit of Memphis’s music scene.
While you won’t be touring Beale Street on foot during the ride, you’ll get a sense of its significance and may want to revisit it later to soak in the live performances.
BB King’s Guitar Museum
This museum is dedicated to B.B. King’s famous black lacquered, gold-plated guitar. As a music fan, you’ll appreciate the galleries and reading nook that offer insights into his life and influence. It’s a fitting homage to one of Memphis’s most iconic bluesmen and a highlight for guitar enthusiasts.
The Orpheum Theatre
The tour concludes with a look at The Orpheum, Memphis’s renowned venue for Broadway shows and concerts. Its history of hosting globally acclaimed artists adds a touch of glamor to the tour. Though you won’t stay for a show, the exterior and historical context offer a glimpse into Memphis’s cultural scene beyond music.
The Experience: A Perfect Mix of Culture and Performance

One of the most praised aspects of this tour is Jackie Murray herself. Her reputation as runner-up in the Memphis Pick Awards for two consecutive years indicates her dedication and knowledge. Her background as an actress and singer means she can bring stories to life—sometimes serenading guests or embodying legendary figures.
A reviewer shared, “Jackie Murray captivated us with the stories, the places, the names and her amazing voice.” This personal, energetic approach adds a layer of entertainment that many traditional tours lack.
Transport and Group Size
Since it’s a driving tour, transportation is comfortable, and you’ll spend most of your time on the road. The small group size—max six travelers—means more interaction and a tailored experience. This intimacy allows Jackie to adapt her storytelling and makes for a friendly, relaxed vibe.
Cost and Value
At $99 per person, this tour offers good value considering the stops, storytelling, and personalized guide. While it’s a relatively short experience, the depth of information and entertainment makes it a worthwhile investment for those interested in Memphis’s music scene.
- Memphis Music Scene: Private Half-Day Walking Tour
- Memphis Ghosts: Haunts, Spirits, and Poltergeists Walking Tour
- Haunted Memphis Walking Ghost Tour
- Memphis Rock ‘n’ Soul Museum Admission
- Woodruff-Fontaine House Museum Admission Ticket in Memphis
- Memphis in Your Pocket: A 90-Minute Beale Street Mystery Walk
Practical Considerations
You’ll need to reserve at least 20 days in advance, and the tour is mostly suitable for most travelers, given its outdoor and driving nature. Be aware that snacks aren’t included, so plan accordingly if you get hungry.
Who Will Love This Tour?

Whether you’re a lifelong music fan, a history buff, or just someone curious about Memphis’s roots, you’ll find something to appreciate. It’s particularly suited to those who enjoy storytelling and live performances, as Jackie’s background shines here. If you prefer active walking tours or larger groups, this might not be your best fit, but for an intimate, narrative-driven experience, it’s quite charming.
FAQs

Is this tour suitable for families or children?
The tour is designed as a relaxed driving experience with storytelling, making it suitable for most travelers. However, it’s best suited for those interested in music history and cultural landmarks; younger children might find it less engaging.
What’s included in the price?
A professional tour guide/driver, storytelling, narration, and transportation are included. Snacks are not included, so plan to bring some if you need a quick bite.
Can I visit the landmarks after the tour?
Yes, since the tour drives past the landmarks, you are free to visit them at your leisure afterward. The total duration allows you to explore further if desired.
What is the meeting point?
The tour starts at 119 Riverside Dr, Memphis, TN 38103, USA, which is centrally located and accessible via public transportation.
How long does the tour last?
It lasts approximately 2 hours and 30 minutes, making it a manageable addition to your Memphis itinerary.
Is the tour weather-dependent?
Yes, it requires good weather to operate. If canceled due to poor weather, you’ll be offered a different date or a full refund.
How many people will be in the group?
The maximum group size is six, ensuring an intimate and personalized experience.
How far in advance should I book?
Most travelers book about 20 days ahead, which is recommended given the small group size and popularity.
Memphis African American Music History Tour
“I booked this tour as a birthday celebration gift for a dear friend and there were three of us total. It could not have been a more perfect gift! …”
Final Thoughts

If you’re looking for a focused, entertaining, and informative way to explore Memphis’s musical legacy, this tour hits many of the right notes. The combination of legendary landmarks, passionate storytelling, and Jackie Murray’s engaging performances makes it stand out from more generic sightseeing options.
While it’s not a comprehensive city tour or a physically active experience, it offers a rich, personalized glimpse into Memphis’s soul—perfect for music lovers who want depth without the hassle of navigating on their own. Just remember to plan ahead, especially if you want to secure a spot with the intimate group size.
For anyone eager to connect with Memphis’s legendary sounds and stories, this tour offers a memorable, heartfelt journey that captures the city’s spirit in just a few hours.
More Historical Tours in Memphis
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- Memphis: 3 Local Breweries Bus Tour with Tastings
- Elvis Presley’s Childhood Home Sightseeing Daytrip from Memphis
- Memphis: 1-Hour Beale Street Guided Walking Tour
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More Memphis experiences we've covered
- Bag-Free Memphis: 90-Minute Mystery Walk with Luggage Storage
- Memphis: 3 Local Breweries Bus Tour with Tastings
- Elvis Presley’s Childhood Home Sightseeing Daytrip from Memphis
- Memphis: 1-Hour Beale Street Guided Walking Tour
- Memphis: Haunted Memphis Bus Tour
- Memphis: City Tour with Optional Sun Studios & Riverboat
- Memphis Botanic Garden Entry Ticket
- Private Arrival Transfer from Memphis Airport MEM
- Historic Memphis Guided Walking Tour: Memphis Beyond Beale
- Memphis: Hop-On Hop-Off Sightseeing Bus Tour
- Elvis Presley Full-Day Private Tour of Memphis & Graceland
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