If you’re planning a trip to Memphis and love discovering local flavors, this Memphis Signature Guided Brewery Tour might be just what you’re looking for. It promises a laid-back yet insightful journey through Memphis’s craft beer scene—visiting three different breweries with enough tastings to give you a real flavor of the city’s brewing talent.
What we love about this tour? First, the expert guide clearly knows their beers, sharing stories and background that make each stop more meaningful. Second, the comfortable transportation means you can indulge without worrying about driving, which definitely ups the fun factor.
One potential snag? The tour has a fixed schedule and stops, so if you have specific beer styles you prefer or want more control over your tastings, this might feel limiting. But overall, this experience is well-suited for beer enthusiasts, couples, or groups wanting to explore Memphis’s local brews without fuss.
Key Points

- Includes VIP access to three local breweries with tastings of up to a dozen distinct beers
- Educational and engaging guide provides insights into Memphis’s brewing history
- Hassle-free transport allows you to enjoy your drinks worry-free
- Duration is about 3.5 hours, making it a relaxed yet thorough experience
- Price of around $62 offers good value considering the tastings and guided experience
- Most bookings happen 30 days in advance, so plan ahead
What’s the Tour All About?
This Memphis Signature Guided Brewery Tour offers more than just a casual beer crawl. It aims to showcase the city’s craft beer scene through visits to three unique breweries, each with its own personality and story to tell. From the historic roots of the breweries to their modern brewing techniques, you’ll walk away with a richer appreciation for Memphis’s local beer culture.
The tour lasts approximately 3 hours 30 minutes, which is just enough time to enjoy the stops without feeling rushed. This is a small-group experience, capped at 14 travelers, helping keep the atmosphere friendly and personal, with plenty of opportunities to ask questions and get to know your guide.
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The Itinerary in Detail

Stop 1: Grind City Brewing Co.
This first stop really sets the tone for the tour. Located on a bluff overlooking the Mississippi River, Grind City Brewing isn’t just about good beer—it’s about honoring Memphis’s blue-collar roots. The brewery is cleverly housed in a building that used to be a furniture factory, and they’ve gone the extra mile by reusing materials like scrap wood for their décor.
It’s a brewery with a purpose, involved in various charities and committed to embedding itself into the Memphis community. You’ll get a chance to sample four different beers during your visit, with a focus on local pride and sustainability.
From reviews, we know that visitors appreciate the authenticity here. One reviewer mentioned, “the brewery is on one of the bluffs of the Mississippi, and they reused factory materials for their décor,” which adds a layer of local storytelling. This stop is about understanding Memphis’s manufacturing past while enjoying the craft of brewing.
Stop 2: Wiseacre Brewing Co.
Next, you’ll head to Wiseacre Brewing, known for its bold flavors and a creative approach to beer-making. Founded by two brothers, Davin and Kellan Bartosch, Wiseacre is all about producing top-quality, flavorful beers that appeal to passionate drinkers. They’ve traveled the globe to bring back ideas that they incorporate into their brewing, making for an interesting mix of innovation and local pride.
Visitors rave about the experience here, with reviewers noting that the guide shared lots of knowledge about beer and the brewery’s history. One comment called the guide “very friendly and accommodating,” emphasizing that this stop is not just about tasting but also about learning.
The brewery’s vibe is described as “groovy,” and it’s a good place to get a sense of Memphis’s modern craft beer scene—energetic, creative, and community-minded. Expect to sample four beers during your visit, getting a sense of the flavor profiles that Wiseacre is known for.
Stop 3: Crosstown Brewing
The last stop is Crosstown Brewing, housed near the iconic Crosstown Concourse, a repurposed Sears building that’s a hub of Memphis life. Founded in 2018, by avid homebrewers Will Goodwin and Clark Ortkiese, Crosstown Brewing’s goal is to use beer as a way to build community. Their focus on good cheer and connection shines through, and their location next to a grocery store, restaurants, and even a high school makes it a lively, accessible spot.
Here, you’ll get to taste four beers, and the brewery’s community-driven spirit makes it a warm, welcoming place. Reviewers emphasize the brewery’s friendly staff and well-rounded experience, with one mentioning that it’s an ideal blend of great beer and local pride.
Throughout the tour, the stops are well-balanced—each with its own story, style, and atmosphere—that help paint a picture of Memphis’s diverse brewing landscape.
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What’s Included and How Does It Feel?

For $62.10 per person, you’re getting a lot of value. The price covers tastings of up to a dozen beers, snacks, bottled water, private transportation, and an expert guide. This means you can focus on enjoying the experience without worrying about how much you’re drinking or how to get between breweries.
The air-conditioned vehicle ensures comfort, no matter Memphis’s weather, and the small group size helps keep the experience intimate and engaging. The tour is designed for adults 21 and up, so it’s not suitable for children, but it’s perfect for couples, friends, or anyone interested in local culture and craft beer.
The Guide and Overall Experience

One of the standout features of this tour is the guide’s knowledge and enthusiasm. Multiple reviews highlight Brian’s expertise and friendly demeanor. One reviewer said, “Brian was fabulous, knowledgeable, professional, and fun,” which speaks volumes about the quality of the guide.
Guests also appreciate the storytelling—learning about the history of each brewery and the city itself makes each sample more meaningful. Plus, the snacks included help balance out the beer, making for a relaxed, enjoyable experience.
Group Size & Booking

With a maximum of 14 travelers, you’ll find the group manageable and conducive to conversation. The tour is most often booked about 30 days in advance, so if you’re planning ahead, you’ll want to reserve early—especially during peak times.
Cancellation is free if you cancel at least 24 hours in advance, which offers some peace of mind. If plans change last minute, you might find this flexibility helpful.
Overall Value and Suitability

Considering the price point of just over $60, this tour offers a lot: excellent guidance, quality tastings, and convenient transport. If you’re interested in exploring Memphis beyond the usual sights and want to learn about its craft beer scene, this is a rewarding way to spend an afternoon.
It’s particularly suitable for beer lovers, curious travelers, or those who want a taste of Memphis’s local culture without the hassle of planning individual brewery visits. The inclusive, educational vibe also makes it accessible for anyone wanting to learn more about craft beer.
Who Will Love This Tour?

If you’re someone who enjoys trying new beers, learning about local businesses, and spending relaxed time with a friendly guide, you’ll likely have a great time. It’s especially perfect for couples, small groups, or anyone visiting Memphis who appreciates good stories and good brews.
While not designed for families or children, it’s a solid choice for adults interested in a casual, informative, and social experience. No need to worry about logistics—just focus on enjoying the beers, the stories, and the company.
FAQs

Is this tour suitable for beer novices?
Yes, absolutely. The guide provides plenty of background and is friendly to all levels of beer knowledge. If you’re new to craft beer, you’ll find it approachable and educational.
How long does the tour last?
About 3 hours 30 minutes, which is a nice length to enjoy without feeling overwhelmed. It includes visits to three breweries with enough time at each stop.
Are snacks included?
Yes, snacks are part of the experience, helping balance out the tastings and keeping you comfortable.
Can I book this tour in advance?
Yes, most travelers book around 30 days ahead, and you can cancel for free up to 24 hours before the tour.
What’s the group size?
A maximum of 14 travelers, making for an intimate and personalized experience.
Is transportation provided?
Yes, a private, air-conditioned vehicle takes you comfortably between breweries, so you can drink worry-free.
Are children allowed?
No, this tour is for those 21 and older. It’s all about the craft beer experience.
What if I want to customize the beers I try?
The tour follows a set itinerary, so there’s limited control over specific beer choices. However, the guide’s knowledge helps you understand what you’re tasting.
Memphis Signature Guided Brewery Tour
“What a blast! Such a good experience with Brian the tour guide who clearly knows his stuff when it comes to beer and is so enthusiastic about educa…”
Final Thoughts
The Memphis Signature Guided Brewery Tour offers a fun, informative way to get to know Memphis’s craft beer scene. Its combination of knowledgeable guides, quality tastings, and convenient transport makes it a solid pick for anyone wanting to enjoy local brews without the fuss.
If you’re keen to learn about Memphis’s brewing history, sample a variety of beers, and meet friendly people, this tour checks all those boxes. It’s best suited for curious, social travelers who appreciate good stories and good drinks — and who want to do it all without the stress of planning.
While it’s not for those who prefer to choose their beers or avoid structured tours, the overall experience is highly praised, with genuine reviews highlighting the fun atmosphere, education, and the friendliness of the guide.
In short, if you love craft beer and want a relaxed, engaging way to see Memphis, this tour is definitely worth considering.
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- Self Guided Memphis Scavenger Hunt: A Taste of Memphis!
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- Memphis Signature Guided Brewery Tour
- Soul of Memphis Step-On Tour
- Private Elvis Tour of Memphis No Graceland Tickets Included
- Memphis City Tour + Elvis Experience with entry to Graceland
- Get in the holiday spirit with a scavenger hunt by Holly Jolly Hunt in Memphis
- Memphis Airport Transfers
- Memphis Rap and Hip Hop Tour Explore the Sounds of M-Town Legends
- Overton Park Shell Guided Backstage History Experience Tour
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