Reykjavik stands out as a city where shopping and exploring markets isn’t just about buying souvenirs—it’s about experiencing Icelandic culture firsthand. Whether you’re drawn to tasting local delicacies, browsing unique boutiques, or wandering through colorful streets, Reykjavik offers a variety of engaging tours. We particularly enjoy the Weekend Reykjavik Food Tour for its delicious sampling of Iceland’s famed seafood and hot dogs, and the Private Reykjavik Shopping & Sightseeing Walking Tour for a personalized deep dive into the city’s shops and sights. Both tours offer a way to connect with Reykjavik’s lively local scene, with the food tour giving you a flavorful taste of Icelandic traditions, and the shopping tour providing a flexible, custom itinerary tailored to your interests.
Below, we’ve compiled a list of the top three shopping and market tours in Reykjavik, each with its own unique appeal. From culinary journeys to private shopping experiences, these options cover a broad spectrum of what Reykjavik has to offer.
1. Weekend Reykjavik Food Tour with a stop at the Reykjavik Flea Market
At number one, the Weekend Reykjavik Food Tour stands out for its relaxed, intimate approach to tasting Iceland’s most beloved dishes. This tour lasts approximately 3 hours and costs around $136.42 per person, which includes all tastings. The experience begins at Ingolfur Square, where you meet your guide for a lively exploration of Reykjavik’s culinary scene. As you wander the historic city center, you’ll sample everything from traditional hot dogs to fresh seafood, while learning about Icelandic culture and history along the way.
One of the tour’s highlights is a visit to the Reykjavik Flea Market, where you can explore a variety of Icelandic foods, including local cheeses, skyr, and traditional snacks. The guide will lead you inside the small food market inside the flea market, giving you the chance to try authentic Icelandic foods you might not find elsewhere. Of course, no Reykjavik food tour is complete without a stop at Bæjarins Beztu Pylsur, the legendary hot dog stand serving since 1937—definitely worth the short wait.
Guests consistently praise the knowledgeable guides and the opportunity to sample Icelandic favorites in a relaxed atmosphere. The small group size makes for a personal experience, perfect for food lovers wanting to get a true taste of Reykjavik.
Bottom line: This tour offers a delicious, culturally rich experience perfect for foodies or anyone wanting a laid-back, flavorful intro to Reykjavik.
2. Private Reykjavik Shopping & Sightseeing Walking Tour
Next on our list is the Private Reykjavik Shopping & Sightseeing Walking Tour, a personalized experience designed for those who want to combine sightseeing with shopping. Priced at approximately $159.41 per person, this three-hour tour allows you to choose your stops and tailor the experience to your interests. It’s ideal for travelers who want flexibility and a more intimate feel, as it’s conducted on foot with a dedicated guide.
The tour kicks off at Hallgrimskirkja, Reykjavik’s iconic church, where you can take photos of the city skyline and learn about the city’s landmarks. From there, you can explore the famous Laugavegur, the main shopping street, which boasts a variety of stores selling everything from Icelandic wool sweaters to modern art. The tour also includes a visit to Penninn Eymundsson, Iceland’s oldest bookstore, where you can browse Icelandic literature and souvenirs. Your guide can also suggest stops at local craft shops, jewelry stores, or hidden boutiques that fit your shopping wishlist.
What makes this tour stand out is its flexibility—your guide can incorporate stops at cafes or bars for a quick drink, such as coffee or local schnapps, adding a cozy touch to your walk. Reviews highlight the guide’s friendly personality and wealth of local knowledge, making it ideal for those who want a customized, relaxed experience.
Bottom line: Perfect for travelers who want to combine sightseeing with shopping and prefer a private, adaptable itinerary that focuses on their interests.
3. Authentic Reykjavik Food Tour with Flea Market Delights
Rounding out our list is the Authentic Reykjavik Food Tour with Flea Market Delights, priced at $135 per person. This tour’s strength is its focus on authentic Icelandic dishes and local food stalls, especially during weekends when the Reykjavik Flea Market is open. This 3-hour journey takes you through Reykjavik’s food scene with visits to local vendors and the flea market, offering a true taste of Iceland.
The tour begins with an exploration of Reykjavik’s lively food stalls, where you’ll try dishes prepared with traditional ingredients. Your guide, trained from a professional tour guide school, shares insights into Icelandic culinary traditions and ingredients. The highlight is a visit to the Reykjavik Flea Market, where you can taste homemade baked goods, smoked fish, and other local specialties. It’s an excellent way to experience the everyday food culture of Iceland, beyond the tourist spots.
This tour is suited for those who want to sample authentic Icelandic cuisine in a lively market setting while enjoying the guidance of knowledgeable locals. Since the tour focuses on local food and markets, it offers a more immersive culinary experience compared to standard city tours.
Bottom line: Ideal for food lovers seeking genuine Icelandic flavors and an interactive experience at the Reykjavik Flea Market.
How to Choose Your Reykjavik Shopping & Market Tour
When selecting a tour, consider your priorities: Are you more interested in culinary experiences or shopping? For a laid-back, food-focused adventure, the Weekend Reykjavik Food Tour is a top pick—especially for seafood lovers and those curious about Icelandic snacks. If you prefer a personalized shopping experience with flexible stops, the Private Reykjavik Shopping & Sightseeing Walking Tour offers a tailored approach and the chance to discover local boutiques and landmarks at your own pace. For those wanting an authentic taste of local food stalls and flea markets, the Authentic Reykjavik Food Tour with Flea Market Delights delivers a genuine culinary immersion.
Keep in mind factors like your budget, how much walking you’re comfortable with, and whether you prefer group or private experiences. Booking early is advisable, especially in peak summer months, to secure your preferred time and ensure a smooth start to your Reykjavik adventure.
Reykjavik’s shopping and market tours offer a fantastic way to dive into Icelandic life—whether through tasting local dishes, discovering handcrafted goods, or exploring vibrant streets. For a comprehensive experience, consider combining a culinary tour with a shopping walk, to balance flavors with shopping treasures. Whichever you choose, you’ll leave with memorable stories and a deeper connection to Iceland’s capital.