Pamplona isn’t just about running with the bulls; it’s a city alive with stories, flavors, and sights waiting to be explored. Whether you’re a history buff, a wine lover, or just curious about the local culture, Pamplona offers a variety of tours that are well worth your time. We particularly enjoy experiences like the Rioja Like A Native Wine Tour, which digs into generations of winemaking tradition—perfect for those wanting a deep dive into Rioja’s viticultural soul. A small-group, all-inclusive format makes it intimate and personal, with visits to family-run wineries and a chance to learn from the winemakers themselves.
This list covers everything from full-day wine excursions exploring Rioja’s wine regions, like the Private Full Day Wine Tour in Rioja, to shorter half-day options for tight schedules. City tours of Pamplona itself, such as the Private City Tour, offer quick but rich glimpses into the city’s unique streets and festivals. Food lovers will appreciate the Pintxo Tour, which combines local gastronomy with lively tavern hopping. If you’re curious about local traditions, the Cobblestones Tour brings medieval Pamplona to life with a costumed guide. Here’s a detailed look at each experience.
1. Rioja Like A Native Wine Tour
At number 1, the Rioja Like A Native Wine Tour offers a full-day, small-group exploration into Rioja’s winemaking traditions. The tour includes visits to two family-run wineries and a vineyard, with direct insights from the winemakers—something that sets this experience apart. You’ll walk through 2,000 years of history, witnessing ancient techniques like grape stomping alongside modern aging methods. The highlight is the chance to savor a traditional Rioja lunch, carefully paired with local wines. Guests consistently praise the guide Fito, noting his knowledge and storytelling flair. For around $473, you get an immersive experience that’s perfect for wine enthusiasts who want more than just tastings.
Bottom Line: This tour is ideal if you want a deep, personal connection to Rioja wine-making, in a cozy group, and with plenty of time to enjoy the stories behind each glass.
2. Rioja Alta and Rioja Alavesa Wine Tour
Next up, the Rioja Alta and Rioja Alavesa Wine Tour is a comprehensive adventure that combines visits to both historic and modern wineries, with round-trip transport included. This 8 to 9-hour experience is particularly valued for its seamless logistics and the chance to taste wines at family wineries, including grape stomping at one location. The tour also features a traditional Riojan meal and visits to vineyards that reveal the region’s secret wines. Guests love Roberto and Rebeca, who bring a friendly, expert touch. It’s capped at eight travelers, ensuring personalized attention.
Bottom Line: Best suited for those who want a well-rounded day, combining history, craftsmanship, and a hearty lunch in a small-group setting.
3. Rioja Wine Route with winery owner
At number 3, the Rioja Wine Route with winery owner offers a rare chance to meet the person behind the label. You’ll visit three wineries, including La Bodega del Tesoro from 1881, and end with a tasting and traditional lunch there. The owner, José, brings personal stories and a deep passion for Rioja’s landscape and winemaking. Guests rave about the “spectacular” experience, highlighting the intimate setting and the chance to taste wines directly from the producer. The tour lasts around 6-7 hours and provides a genuine connection to Rioja’s land and tradition.
Bottom Line: Perfect for those who want a personalized, authentic experience with a local winemaker, plus a historical winery setting.
4. Private Full Day Wine Tour in Rioja
The Private Full Day Wine Tour in Rioja is tailored for travelers seeking exclusivity. You’ll visit both Rioja Alta and Rioja Alavesa, exploring hidden gems and well-known wineries, including one from the 15th century. This tour emphasizes personalized attention, with an emphasis on discovering both traditional and modern techniques. The guide curates visits based on your interests, making it a flexible and in-depth experience. Guests mention it’s a “deep dive into Rioja’s soul,” with special tastings and a chance to connect with local landowners.
Bottom Line: For serious wine lovers who want a customized itinerary and an intimate, behind-the-scenes look at Rioja’s best wineries.
5. Half Day Rioja Wine Tour
Limited on time? The Half Day Rioja Wine Tour offers a concise yet rich experience in just five hours. You’ll visit two exclusive, family-run wineries in Rioja Alta and Rioja Alavesa, tasting premium wines and exploring their unique stories. The tour emphasizes both traditional and modern winemaking methods—crushing grapes by foot, barrel aging—and includes transport in an air-conditioned vehicle. Guests appreciate the balance of education and tasting, with many calling it “the perfect snapshot of Rioja.” It’s best suited for travelers with a tight schedule who still want quality and depth.
Bottom Line: An excellent choice for those short on time but eager to experience authentic Rioja wines and local culture.
6. Wine Tour: 2 Wineries From Logroño
The Wine Tour: 2 Wineries From Logroño combines visits to two charming wineries plus a walk through Laguardia, a medieval village. The tour offers an engaging mix of vineyard sights, winery tours, and tasting sessions. Guests highlight the “fascinating” visit to Laguardia’s historic streets and the opportunity to taste local wines in a relaxed setting. This 5-hour experience is flexible and popular among those who want a taste of both winery culture and medieval Spain.
Bottom Line: Ideal if you want a balanced mix of scenic village exploration and wine tasting, with a short, manageable schedule.
7. Private City Tour Pamplona
If city exploration is more your style, the Private City Tour Pamplona covers the highlights in about 2 hours and 15 minutes. You’ll see landmarks like Plaza del Castillo, the City Hall, and the famous streets where the Running of the Bulls takes place. The guide will also share fascinating stories about Pamplona’s bastion of tradition and modern life. Guests praise the guide’s enthusiasm and knowledge, making for a lively, engaging walk through the city’s streets.
Bottom Line: Best for travelers short on time who want a lively, informative overview of Pamplona’s most iconic sites.
8. Experience Lourdes: Guided Tour & Convenient Transport
For a spiritual and cultural escape, the Experience Lourdes takes you to the sacred sites of Lourdes, with a focus on religious history and architecture. This 7 to 9-hour guided tour includes visiting the basilicas, the grotto, and the medical center, combined with a 3-course Basque meal. Guests enjoy the ease of private transport and the opportunity to learn about Lourdes’ significance, making it a meaningful day trip from Pamplona.
Bottom Line: Great for those interested in religious history, architecture, and local cuisine, with the convenience of private transport.
9. From Pamplona or Logroño: Rioja Wineries Day Trip w/ Tasting
This day trip from Pamplona or Logroño is perfect for wine enthusiasts wanting a flexible experience. You visit two wineries, enjoy a light lunch, and walk through the medieval village of Laguardia. The tour features small group sizes and the chance to select wineries for a personalized experience. Travelers appreciate the informative guides and authentic tastings that reveal Rioja’s many faces.
Bottom Line: Ideal when you want a flexible, personable wine tour with quality tastings and cultural stops.
10. The Authentic Rioja Alavesa Wine Experiences
For a shorter, more intimate experience, check out the Authentic Rioja Alavesa wine experiences. This 8-9 hour tour includes visits to a traditional and a modern cellar, two tastings, and a pintxos tasting in Laguardia. Private transport ensures comfort and flexibility. Guests love the focus on local wine and cuisine, making it perfect for a quick yet heartfelt immersion into Rioja’s vinous world.
Bottom Line: Best for those looking for a flavorful, well-paced day that combines wine, local bites, and scenic views.
11. Walking Tour of Pamplona
For a quick cultural fix, the Walking Tour of Pamplona takes you through the city’s main sights in just 2-3 hours. You’ll see the Plaza del Castillo, the Old Quarter, the Cathedral, and learn about the Running of the Bulls from your lively guide. It’s perfect for first-time visitors or those with limited time, with many reviewers noting how much history and local color can be packed into a short walk.
Bottom Line: Great for a quick but insightful overview of Pamplona’s streets, history, and traditions.
12. Rioja Wine Tour
This customizable private Rioja Wine Tour allows you to pick two or three wineries, visiting iconic spots like Bodegas Marques de Riscal and Laguardia. It’s perfect if you want control over your itinerary and an intimate, relaxed experience. Guests love the flexibility to include or exclude certain stops, making it adaptable to your interests.
Bottom Line: Best for travelers wanting a personalized, flexible day with tailored winery visits.
13. Excursion by car with official guide in Bardenas Reales
Perfect for nature lovers, this Bardenas Reales excursion offers a quick 2-hour tour of this stunning natural park. You’ll see the iconic Castildetierra and learn about the landscape from a local guide. It’s an easy, scenic addition if you’re passing through Pamplona and want a taste of wild, dramatic scenery.
Bottom Line: Good as a short, scenic stop when time is limited or as an introduction to Navarra’s landscapes.
14. Cobblestones Tour Pamplona
If you love stories brought to life, the Cobblestones Tour is a lively, theatrical walk through Pamplona’s medieval streets. Worn in costumes, guides narrate legends, customs, and humorous tales of the city’s past. It lasts about 1.5-2 hours and is suitable for all ages, especially those who enjoy storytelling with a theatrical flair.
Bottom Line: Perfect for families or history enthusiasts who want entertainment along with cultural insights.
15. Pamplona de Bocado en Bocado Pintxo Tour
Finally, the Pintxo Tour is a must for food lovers. Over 2-3 hours, you’ll taste gourmet pintxos in three different bars, paired with local wines or soft drinks. Your guide, a gastronomy enthusiast, will bring you to often-hidden venues with the tastiest bites and lively atmospheres. Past guests call it a “gastronomic highlight,” and it’s an excellent way to experience Pamplona’s culinary culture firsthand.
Bottom Line: Ideal for foodies eager to sample authentic local snacks and enjoy the city’s vibrant street life.
How to Choose the Right Tour in Pamplona
When selecting the best tour, consider your interests, budget, and available time. Want a deep dive into Rioja wines? The Rioja Like A Native Wine Tour offers a comprehensive, intimate experience. For a quicker city fix, the Private City Tour provides a concise, lively overview.
If wine is your focus but you prefer flexibility, the Rioja Wine Tour lets you customize your winery visits. For culinary adventures, the Pintxo Tour is top-notch, especially if you enjoy tasting local bites.
Timing also matters. Shorter tours like the Half Day Rioja Wine Tour suit travelers with limited schedules, while full-day excursions give a richer experience. Book early in peak seasons — especially if visiting during festival times or on weekends — to secure your spot.
Final Thoughts
Pamplona offers a surprising diversity of tours that cater to different tastes and schedules. From immersive wine tastings in Rioja to city walks packed with stories, there’s something for every traveler. For wine lovers, the Rioja Like A Native Wine Tour and the Private Full Day Wine Tour stand out for their depth and personalization. Culture seekers will appreciate the walking city tour and the medieval cobblestone walk. And food connoisseurs will find joy on the Pintxo Tour.
No matter your choice, booking early is wise, especially during festivals like San Fermín. These tours reveal the real Pamplona—its wines, streets, and stories—beyond the crowds and headlines. Pick one that captures your interests, and you’re sure to leave with great memories and maybe a new appreciation for this lively city.
Enjoy your time in Pamplona, and happy touring!
