Piedmont and Liguria stand out as Italy’s premier wine regions, thanks to their unique landscapes, centuries-old traditions, and diverse grape varieties. Piedmont’s rolling hills and lush vineyards produce world-famous wines like Barolo, Barbera, and Nebbiolo, while Liguria’s coastal terroir offers crisp whites and sparkling delights. What makes these regions especially appealing for wine tours? It’s the blend of authentic family-run wineries, breathtaking vineyard vistas, and immersive tasting experiences that feel more like visiting friends than tourist stops. We particularly admire tours that combine hands-on experiences, like home cooking classes, with visits to historic cellars, or those that let you walk through vineyards with knowledgeable hosts. The variety ensures there’s something for every type of wine lover, whether you’re after a quick tasting or an in-depth day exploring local winemaking traditions.
Below, you’ll find a curated list of the 10 best wine tours in Piedmont and Liguria, each bringing its own flavor of Italy’s wine culture. From intimate family cellar visits to scenic bike rides through Langhe vineyards, this selection offers a well-rounded peek into these Italian wine treasures.
1. Tasting of 7 wines in the Langhe and visit to the cellar
At number 1, this small family-run tour offers a genuine taste of Langhe’s winemaking. The hosts are passionate about protecting their land and traditions, and their focus on quality over quantity shines through. For only about $35.60, you get to taste 7 different wines in approximately two hours—perfect for those wanting a quick but insightful experience. The visit includes a tour of their historic cellar, where the aging process is visible in big oak barrels, adding a tactile dimension to your tasting. Reviews highlight the warmth of the family and their dedication to preserving local traditions. Expect honest stories, detailed wine descriptions, and a chance to savor wines made with care.
This tour is ideal if you want an engaging, authentic experience with a personal touch, especially if you’re limited on time but craving a deep dive into Langhe’s wine culture. The combination of tasting, learning, and the rustic setting makes it an excellent value.
Bottom Line: Perfect for wine newbies and seasoned enthusiasts alike, this tour offers a heartfelt introduction to Piedmont’s wines without breaking the bank.
2. Private Winery and Vineyard Tour with Wine Tasting
At number 2, Giuseppe and Tiziana invite you into their cozy cellar for a private tour that feels like visiting friends. For just $17.35, this two-hour experience includes walking through their vineyards in the hills between Monferrato and Langhe, followed by a tasting of local Piedmontese wines such as Barbera d’Asti, Nebbiolo, and Freisa. This intimate setting allows for personalized attention, and the hosts share stories about their passion for wine and land. The reviews praise their warm hospitality and delicious pairing options—salumi, cheeses, and homemade treats—making it clear that this tour is as much about the culinary culture as the wine itself.
What makes this tour stand out is its authentic, laid-back vibe combined with expert knowledge, making it a hit for those who prefer a personal connection over large-group tours. The scenic vineyard walk is a highlight, giving you a chance to appreciate the landscape that produces these wines.
Bottom Line: Best suited for travelers seeking a genuine, relaxed introduction to Piedmontese wines with a friendly host and picturesque views.
3. Unique wine tasting at Winery Marchesi Incisa della Rocchetta
Number 3 takes you inside one of Piedmont’s most storied family-run wineries. This exclusive visit combines a walk through historic barrel rooms with modern production areas, culminating in tasting three top wines like award-winning Barbera, Grignolino, and Pinot Noir—paired with local Piedmontese specialties. The approximately 1.5-hour tour is perfect for those interested in winemaking traditions and the stories behind revered labels. The late afternoon timing offers softer light and fewer crowds, making your experience more intimate.
The winery’s reputation is reinforced by reviews praising the personalized approach and quality of the wines. Visitors learn about the winery’s long history while sampling some of the most celebrated regional wines. It’s a great choice for those who want a deeper understanding of Piedmont’s legendary wine and the chance to taste wines that have earned awards.
Bottom Line: Ideal for wine connoisseurs wanting an in-depth, behind-the-scenes look at a prestigious family estate.
4. Wine Tour and Tasting with the Producer in the Monferrato-Classic
Number 4 offers a comprehensive experience—covering all stages of winemaking from grape to glass. Starting in the vineyards, you’ll walk through the cantinas with vats for maceration and visit a 200-year-old historic cellar filled with oak barrels. After exploring the winemaking process, you’ll head to a beautiful tasting room overlooking the amphitheater winery. For just around $43.56, this tour combines history, hands-on learning, and tasting—a perfect fit for curious travelers who want to see the entire process.
The unique feature here is the full journey from vineyard to cellar, providing a vivid picture of traditional and modern techniques working together. Reviews note the engaging guide and the variety of wines sampled. It’s well-suited for those wanting an educational experience with a tangible connection to the land and wine.
Bottom Line: Best for travelers interested in the entire winemaking process, including historic cellars and scenic vineyards.
5. Home Cooking Class in Piedmont: Tajarin Pasta, Zabaglione & wine
At number 5, this immersive cooking class offers more than just wine tasting; it’s an opportunity to learn traditional Piedmontese recipes firsthand. For around $147.88, you’ll spend about three hours with a local chef in a convivial setting, preparing Tajarin pasta, Zabaglione, and pairing them with regional wines. The classes are hands-on, making it perfect for food lovers who want to bring home a skill and enjoy a delicious, authentic meal at the end.
The reviews emphasize the family-friendly atmosphere, with many highlighting how kids can participate, and how the instructor, Davide, makes everything approachable. This experience is especially recommended if you want a full culture—cooking, eating, and drinking in one session.
Bottom Line: Excellent for culinary travelers who want to combine cooking lessons with wine in a relaxed, friendly environment.
6. E-bike rental in the Langhe: Landscapes, wines, and cuisine
Number 6 is a fantastic choice for those who want active exploration. For about $41.50, you can rent an E-bike and enjoy the scenic vineyards, charming villages, and local wineries at your own pace. The route suggestions include vineyard views and picturesque countryside, with optional tastings available on request. The reviews praise the easy ride, the friendly staff, and how it offers a more personal experience of the Langhe’s landscape.
This tour is suited for travelers who are fit enough for cycling and want to combine nature, culture, and wine without a rigid schedule. It’s a flexible way to see the region’s undeniably beautiful scenery while enjoying a bit of exercise.
Bottom Line: Ideal for active travelers wanting a self-guided but supported experience of Langhe’s vineyards.
7. Monferrato (Asti): Wine Tour with light lunch picnic in the vineyards
Number 7 combines a relaxed wine tour with a scenic picnic. For $57.50, you’ll cruise around Lake Garda during sunset, enjoying prosecco and local food onboard, with views of landmarks like Scaliger Castle. The actual wine experience takes place in the vineyards of Agliano Terme, where you’ll learn about wine production and enjoy a small picnic amid the vines. Reviewers appreciate the romantic atmosphere, describing it as a beautiful and intimate experience.
While the description mentions Lake Garda, the core idea is a delightful blend of wine, scenery, and local cuisine. It’s suited for couples or small groups seeking a laid-back, scenic experience combining visual and gustatory pleasure.
Bottom Line: Perfect for those who want a relaxing outing with a touch of romance and picturesque vineyard views.
8. Langhe and Monferrato Wine Tasting with the Producer
Number 8 offers a personalized experience with the winemaker, who guides you through the production process on a panoramic terrace. For just over $30, you’ll learn about winemaking and aging, then taste local wines right at the source. Reviews highlight the authenticity of the experience and the connection with the producer, making it stand out as a true insider look.
This tour is suitable for those eager to understand the craft behind the wine and appreciate small-scale production. It’s an intimate, educational experience ideal for enthusiasts who want direct interaction with the person behind the label.
Bottom Line: Great for wine lovers wanting a close-up look at artisan production with a friendly, knowledgeable guide.
9. Wine and Typical Product Tasting Tour
Number 9 combines wine tasting with sampling local products. For only about $17.96, this two-hour tour allows you to learn about the production process while enjoying local wines and foods. The guide walks you through vineyard visits and the cellar, where you can participate in small manual tasks, gaining a hands-on appreciation of Piedmont’s daily wine life.
The reviews mention the relaxed, friendly atmosphere and how you can interact directly with the producers. It’s suitable for travelers seeking a casual, authentic experience that emphasizes local flavors and simple pleasures.
Bottom Line: Best for those wanting a short, friendly introduction to Piedmont’s wines and food scene.
10. Wine Tour and Tasting in the Monferrato – Premium
Rounding out the list, this premium experience offers a full journey through the winemaking process, including visits to historic cellars dating back over 200 years. For about $50, you’ll explore vines, vats, and aged barrels, then enjoy a tasting in a scenic amphitheater-style winery room. The detailed tour combines history, craftsmanship, and flavor, making it perfect for those wanting an immersive experience.
Reviewers value the comprehensive approach and the chance to see the full production chain. It’s especially suitable for serious wine aficionados or anyone interested in the traditions of Italian winemaking.
Bottom Line: A great choice for those seeking an in-depth, historical, and sensory experience of Piedmont wines.
How to Choose the Right Wine Tour
When deciding which tour best suits your interests, consider your budget, time constraints, and curiosity level. For a quick introduction, the Tasting of 7 wines provides excellent value, while the Private Winery offers a more personal experience. If you’re keen on learning about winemaking in detail, the full process tour or historic cellar visit are ideal.
For those interested in culinary pairing, the cooking class combines food and wine in a lively setting. Active travelers will enjoy the E-bike experience, while romantic couples might prefer the sunset picnic.
Timing is also key: peak wine harvest season runs from late August to October, but many wineries operate year-round with prior booking. Always check for availability and book early, especially for popular small-group or private experiences.
Final Thoughts
Piedmont and Liguria are packed with wine adventures to suit every style and interest. If you want an authentic family experience, tours like the Tasting of 7 wines deliver genuine charm. For a deep dive into winemaking traditions, the full process tour or historic cellar visit are hard to beat. Meanwhile, active travelers or families will find delightful options in e-bike rentals or cooking classes.
Whatever your interests, these tours give you a taste of Italy’s finest wines and the stories behind them. Remember, booking in advance will ensure you don’t miss out, especially during harvest season or peak travel months. So choose your experience, raise a glass, and enjoy discovering the rich flavors of Piedmont and Liguria.
