If you’re considering a trip to California’s wine country, a custom wine tour in Napa and Sonoma could be just what you need. We haven’t done this exact tour ourselves, but from the details available, it sounds like a relaxed yet personalized way to explore some of the region’s smaller, more intimate wineries. It’s perfect if you’re after an experience that goes beyond the usual tourist spots and want a guide to tailor your day based on what you like.
What really stands out for us is the personalized itinerary—you get to choose the types of wines you’re most interested in, and the tour is crafted around that. Also, the chance to meet winemakers or winery owners directly, often at their homes or private settings, adds a genuine touch to the experience. Be aware, though, that tastings aren’t included in the price, and costs can add up if you’re not purchasing wine. This tour is best suited for those who value flexibility, personalized service, and a deeper connection to the wine-making process.
If you enjoy intimate, guided experiences and want the option to customize your day, this could be a fantastic way to spend part of your trip. It’s not ideal if you’re traveling with very young children or looking for a more structured, all-inclusive experience—this is about personalized discovery.
Key Points

- Personalized itineraries cater to your wine preferences, making each tour unique.
- Visit three small wineries, often with tastings hosted by owners or winemakers.
- Meet producers behind the wines, often at their homes or private settings.
- Most tasting fees are waived with wine purchases, but expect to pay a gratuity.
- Flexible options to include specific wineries or discuss lunch and chef experiences.
- Suitable for those who appreciate intimate, customized wine adventures.
What to Expect on the Napa & Sonoma Custom Wine Tour

This tour offers a flexible, tailored experience that’s ideal if you’re into discovering hidden gems rather than just ticking off the big-name wineries. The core of the experience is a personalized itinerary crafted by Jean, the tour creator, based on your wine preferences. Whether you love reds, whites, or specific varietals, she’ll select the right small wineries for you to visit.
The tour typically lasts around 6 hours—a good chunk of time to explore without feeling rushed. Starting times vary, and you’ll be given instructions and a picture of your guide a day before, so you’ll know exactly who to look for. The group is always private, meaning it’s just your party and your guide, which keeps the experience intimate and flexible.
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Visiting the Wineries
You’ll visit three small wineries, which often don’t have retail distribution, making the wines exclusive and harder to find elsewhere. Many tastings are hosted by the winemaker or winery owner, sometimes at their homes, which adds a personal touch. These tastings can be quite engaging, as hosts tend to share stories and insights that you wouldn’t get in a large, commercial tasting room.
Most wineries waive tasting fees if you purchase wines, which tend to be specialized offerings not available in stores. You might find rare vintages or unique blends, giving you the chance to take home something truly special. It’s worth noting that tasting fees are not included in the tour cost, so if you plan on tasting at all three places, budget accordingly. Plus, a 20% gratuity for your wine specialist is expected, which is standard but something to keep in mind when considering the overall budget.
Customization and Flexibility
One of the biggest advantages here is the ability to include wineries you’re interested in, or discuss options like lunch or chef experiences. Jean can also book specific appointments if you already have favorites. This kind of tailored planning is great if you’ve got particular wineries in mind or want to focus on certain varietals.
Lunch and Additional Options
While lunch and chef options aren’t included, the tour provider is happy to discuss options based on your preferences and budget. This gives you the flexibility to either pack a picnic, dine at a local restaurant, or indulge in a more upscale experience, depending on what you’re craving.
More Great Tours NearbyThe Cost and Is It Value for Money?

Pricing for this tour is based on group size— starting at $570 for up to 2 people, and increasing with more guests. For what you get—a private, guided experience with a personalized itinerary, visits to small boutique wineries, and direct access to winemakers—the cost seems reasonable, especially if you’re a wine enthusiast who appreciates customization.
It’s important to factor in tasting fees and any extra expenses like lunch or wine purchases. The value lies in the exclusive access and personalized experience that larger, more commercial tours often lack. If you’re looking for a deeper connection to the region’s lesser-known wineries without the crowds, this tour offers that.
How the Tour Fits Different Travelers

This experience appeals most to those who want a flexible, intimate journey through Napa and Sonoma’s wine country. It’s ideal for couples, small groups, or friends who enjoy personalized service and are keen on discovering boutique wineries. Because it’s a private tour, it’s less suited for large groups or people expecting a structured, all-inclusive experience.
Travelers who love to meet the people behind the wines and value customization will find this tour particularly rewarding. It’s less suited to travelers with strict time constraints, as the tour runs 6 hours, and the pace depends on your preferences.
Final Thoughts

If you’re after a more authentic and tailored wine tour experience, this Napa & Sonoma option ticks all the right boxes. You’ll get to visit small wineries where the wines aren’t widely available, meet the passionate people behind them, and enjoy tastings that reflect your personal preferences. The flexibility to include specific wineries and discuss lunch options makes it adaptable to different tastes and budgets.
While it’s not the cheapest way to explore Napa and Sonoma, many will find the personalized attention and exclusive access well worth the price. It’s especially suited for those who want a deeper dive into the region’s boutique wineries rather than just hitting the big-name spots. Keep in mind, if you’re on a tight budget or traveling with kids, this might not be the best fit. But if you’re a wine lover craving a customized, intimate experience, this tour is likely to deliver more than a few memorable moments.
Napa & Sonoma Valley : Custom Wine Tour
FAQ
Can I choose the wineries I want to visit?
Yes, you can discuss specific wineries you’d like to include or have Jean craft the itinerary based on your preferences, ensuring a personalized experience.
Are tasting fees included?
Tasting fees are not included in the tour price, but most wineries waive the fee if you purchase wines. Keep in mind you’ll need to budget extra if you plan to taste at each stop.
Is this tour suitable for a large group?
The pricing is based on group size, with options for groups up to 14 guests. For larger groups beyond 15, contact the provider for custom pricing.
Can I book lunch or a chef experience?
Yes, you can discuss lunch and chef options with the tour provider, and they can help arrange these based on your preferences and budget.
What is the duration of the tour?
The tour lasts approximately 6 hours, and timings can be confirmed upon booking. Starting times vary, so check availability.
Is this experience suitable for children?
No, this tour is only for guests 21 and over, as it involves wine tastings and alcohol consumption.
If your idea of a perfect day is exploring small, family-run wineries with a guide who tailors the experience to your tastes, then this custom wine tour in Napa and Sonoma offers a wonderful way to connect with the region beyond the usual crowds. Just remember to budget for tastings and keep your expectations flexible—this is all about discovery and personal touches.
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