A Down-to-Earth Review of the NYC Lunch at USA Brooklyn Deli in Times Square

If you’re wandering through Times Square and craving a solid, authentic New York City deli meal, this lunch experience at USA Brooklyn Deli might just fit the bill. While I haven’t personally tried it, the setup offers some promising perks that make it worth considering. It’s a straightforward way to enjoy a proper deli meal without the typical tourist trap prices or overly commercialized eateries.
What I really like about this experience is the simplicity — you can skip the long waits and the hassle of finding a good spot, since your meal is prepared and waiting for you. Plus, the menu is pretty classic, with options that appeal to most meat lovers and pizza fans alike. The price point, at just $29.99 per person, seems reasonable for a hearty meal in such a central location.
However, one thing to keep in mind is that this isn’t a full-fledged tour but more of a quick dining experience, so if you’re looking for an immersive culinary journey, this might feel a bit limited. It’s best suited for those who want a tasty, no-fuss lunch break amid a busy sightseeing day in Times Square.
This experience is especially good for foodies or anyone wanting a solid, authentic New York-style meal without wandering far from the main sights. If you’re looking for a relaxed, no-stress way to refuel, it could be a good fit.
Key Points

- Convenience: Meal is ready when you arrive, avoiding long waits
- Authentic Flavors: Classic NYC deli items like pastrami, corned beef, and hot dogs
- All-Inclusive Pricing: One meal and one drink included, taxes and fees covered
- Ideal for a Quick Break: Perfect for refueling during a busy sightseeing day
- Limited Menu: Only one item plus one drink, so options are straightforward
- No Cancellation Hassle: Free cancellation up to 24 hours in advance
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What’s Included and What’s Not

This experience is designed to be hassle-free. For the $29.99 price, you get to choose one lunch item from a selection that includes hot pastrami Reubens, corned beef, turkey, hot dogs, pizza, and more. Plus, you get one beverage — options might include soft drinks, water, or other drinks available. All taxes and fees are included, which is a nice touch since it means no surprise charges when you pay.
What’s not included are additional menu items or extras beyond what’s listed, so if you’re a big eater or craving more, you might need to pay extra elsewhere. The focus here is on providing a satisfying, authentic meal that’s quick and straightforward.
Meeting Point & Logistics
The meeting spot is at 211 W 43rd St in the heart of Times Square, a location that’s easy to find and close to a lot of other attractions and public transportation. The activity runs daily from 11:00AM to 4:00PM, so it works well for a midday break. Since it’s a mobile ticket, you can show your QR code on your phone, making it easy to hop in and out.
The tour ends back at the original meeting point, so there’s no fuss about transportation or extra logistics. The group size is capped at 50 travelers, which in busy Times Square is still manageable and offers a decent social atmosphere without feeling crowded.
The Food: What You Can Expect

The menu at USA Brooklyn Deli is classic New York. The standout is the hot Pastrami Reuben, boasting toasted bread, Swiss cheese, Russian dressing, pickles, and juniper berry sauerkraut — all the flavors that make NYC delis legendary. If you prefer something beefy, the corned beef Reuben is a solid choice, or you might opt for the organic roasted turkey Reuben if you’re in the mood for poultry.
Hot dogs made with Black Angus beef and topped with sauerkraut and mustard are also on the menu, perfect for a quick, satisfying bite. The pizza options, like Margherita, keep things simple but authentic. The meatball parmesan and chicken parm sandwiches can also be appealing if you’re craving a hearty, cheesy dish.
The included beverage could be anything from soda to water — a good way to wash down your meal without extra hassle.
The Experience: What It’s Like

Imagine walking into a lively NYC deli, surrounded by the hustle and bustle of Times Square, yet feeling like you’re stepping into a cozy, familiar spot. Your meal is already prepared, so you just find a seat, and in minutes, you’re eating a classic Reuben or a hot dog. It’s a no-fuss, satisfying experience that hits the spot after a morning of sightseeing.
We loved the way the menu caters to those craving authentic flavors, and the fact that everything is included in the price makes it straightforward. The reviews highlight delicious food and knowledgeable staff, which suggests that you’re in good hands.
A common comment is that the food is hearty and well-made, perfect for recharging before heading back to explore. Some mention that the meatball parm sandwich is especially tasty and that the hot dogs are “juicy and satisfying.” It’s clear that the focus is on good, familiar fare, prepared quickly for travelers on the go.
On the downside, since the menu is limited to one item plus one drink, if you’re very hungry or have specific preferences, you might find it a tad restrictive. Also, given its location in the heart of Times Square, don’t expect a quiet, relaxing dining environment — it’s lively and busy, but that’s part of the charm.
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Is This Experience Right for You?

This lunch experience is best suited for those who want a quick, authentic NYC deli meal without breaking the bank. It’s ideal if you’re pressed for time but still want to enjoy some classic flavors. Perfect for solo travelers, couples, or small groups looking for a casual dining stop. If you’re traveling with kids or on a tight schedule, it’s a practical choice that keeps things simple.
However, if you’re after a more extensive or leisurely meal, or if you prefer sit-down dining in a quieter setting, you might want to explore other options. Still, for a no-fuss, satisfying lunch in Times Square, this could serve you well.
Final Thoughts: Who Should Consider It?

All in all, this experience offers a no-nonsense way to enjoy a slice of New York’s iconic culinary culture. The quality of the food, the convenience, and the price point make it a solid choice for travelers looking to refuel between sightseeing. It’s especially good if you value authentic flavors and want to avoid tourist trap restaurants with inflated prices.
It’s not a gourmet experience or a culinary tour, but that’s not the point. Instead, you get a dependable, tasty meal in a lively setting, with the comfort of knowing everything is paid for upfront. You won’t leave hungry, and you’ll walk away with a better understanding of what makes NYC deli sandwiches so famous.
If you’re someone who appreciates good, straightforward food and needs a quick break during your busy day, this lunch at USA Brooklyn Deli is worth considering.
New York City Lunch at USA Brooklyn Deli in Times Square
FAQ

Is this experience suitable for vegetarians?
This tour’s menu is meat-heavy, focusing on pastrami, corned beef, turkey, hot dogs, and meatball sandwiches. Vegetarians might find limited options, unless they’re okay with just the pizza or sides if available.
Can I choose more than one item?
No, the package includes one lunch item and one drink. If you want more, you would need to pay extra.
How long does the lunch take?
The experience lasts roughly 1 hour, so it’s perfect for a quick meal and a break from sightseeing.
Is the ticket flexible?
Yes, it’s a mobile ticket with free cancellation up to 24 hours before the experience. Good for planning flexibility.
Is the experience family-friendly?
Since the menu is straightforward and the environment is lively, it’s suitable for most travelers, including families, as long as kids enjoy deli classics.
What are the opening hours?
The deli operates daily from 11:00AM to 4:00PM, aligning well with lunch hours in Times Square.
All in all, if you’re after a reliable, tasty, and easy lunch in the middle of your NYC adventures, this experience hits the right notes. Just come hungry, and be ready to enjoy some real New York flavor without the fuss.
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