Thinking about a day out in Playa del Carmen that mixes a bit of shopping, culture, and beach relaxation? We’ve looked into this Fifth Avenue and Mamitas Beach Club tour, a package that promises a relaxed way to experience some of the best spots in town. While we haven’t done it ourselves, the reviews and details paint a pretty clear picture of what to expect.
What we really like about this tour is its convenience—roundtrip transport from Cancun or Riviera Maya means no stress figuring out logistics. Plus, the inclusion of discounts at Mamitas Beach Club and a gift certificate for jewelry shopping adds some extra value for money. On the flip side, a few travelers mention that they’d prefer more free time in Playa del Carmen itself, rather than sticking closely to stops that can feel a bit rushed.
This tour is probably best suited for travelers who want a straightforward, budget-friendly way to get a taste of Playa del Carmen’s shopping, culture, and beaches without too much fuss. If you’re more into exploring independently or want more flexibility, this might feel a bit regimented. Still, for those seeking a balanced intro to the town’s highlights, it could be worth considering.
Key Points
- Transport Included: Hassle-free roundtrip AC transportation from multiple starting points.
- Flexible Free Time: You get about 2 hours in Playa’s famous Fifth Avenue or the option to spend more time at Mamitas Beach Club.
- Shopping & Culture: Visit Matis Jewelry with a gift certificate, plus optional tequila tasting and jewelry factory tour.
- Value for Money: At $59 per person, you’re getting transportation, discounts, and a few special stops—good for a budget day out.
- Mixed Reviews: Some find the jewelry shop and tequila tastings a bit lengthy or less relevant, but most appreciate the overall experience.
- Group Size: Small groups (max 15) make for a more relaxed experience, but it can also mean limited flexibility.
What to Expect from the Tour

This experience combines a bit of everything. It’s structured as a 5-hour excursion that begins with a convenient pickup, making transportation one of the biggest perks. Once onboard, the journey kicks off with a visit to Matis Jewelry, where a gift certificate worth up to $75 USD is provided—an attractive offer for jewelry lovers or those wanting to browse without high-pressure sales.
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The Jewelry Factory Visit
The jewelry stop is scheduled for about 45 minutes. Here, you’ll have a chance to see their craftsmanship, browse a wide variety of stones and designs, and perhaps pick up a piece to take home. Several travelers mention they bought beautiful jewelry during this stop, though some felt that the visit lasted a bit too long and could have been shorter. As one reviewer shared, “Jewelry and tequila stores are great. I bought good pieces,” but others noted it could be more streamlined.
Hacienda Jalisco and Tequila Tasting
Next, you’ll visit Hacienda Jalisco, which takes around 35 minutes. Here, the highlight is the tequila tasting—an authentic experience that many travelers enjoy. Some reviews appreciated the opportunity to sample different tequilas and stock up on Mexican delicacies. However, a few found the stop to be a bit rushed or not particularly meaningful, especially if tequila tasting isn’t really your thing.
Free Time in Playa del Carmen
The core of the tour is the free time in Playa’s Fifth Avenue, the city’s iconic shopping street. You’re given roughly two hours to shop, stroll, or grab a bite. The reviews are mixed here—some loved the chance to explore at their own pace, while others felt their time was too limited or that they were hurried back to the bus.
One review mentioned that they only had about 90 minutes in Playa, which felt rushed, especially if shopping or eating was their main goal. If you’re craving a relaxed shopping spree or want to linger over lunch, you might find this quick visit somewhat limiting.
Mamitas Beach Club
Alternatively, if you prefer relaxing by the sea, you can stay at Mamitas Beach Club, where you get 15% off on food and drinks. The beach club offers pool, Wi-Fi, and beach access, so you can unwind after your shopping or cultural stops. Many travelers find Mamitas a nice way to end the day, especially if the beach is your main goal.
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Transportation & Group Dynamics
The entire trip runs on a comfortable, air-conditioned bus with small groups (up to 15 travelers), which keeps the experience intimate. The transportation is often praised for punctuality and comfort, though some reviews mention delays—mainly due to local traffic or road work, which can be unpredictable.
The Realities of the Experience

While the tour offers a straightforward way to visit some of Playa del Carmen’s highlights, it’s not without its quirks. Several reviews comment on the length of jewelry and tequila stops, with some wishing for more time in Playa itself. For example, one traveler mentioned, “Not enough time to shop at Playa del Carmen. Didn’t realize that we had to stay at the beach club,” which highlights how expectations might differ.
On top of that, the lack of a guided narrative means you’re mostly on your own to explore and ask questions if you want to learn more. One reviewer pointed out that the drivers didn’t speak much English, which could make communication a bit challenging for non-Spanish speakers.
Pros and Cons Recap
Pros:
– Easy, hassle-free transport
– Good value for money with discounts and a jewelry gift certificate
– Flexible free time with options at the beach club or shopping
– Small group size for a more personalized feel
Cons:
– Jewelry and tequila stops can feel lengthy and somewhat sales-driven
– Limited time in Playa del Carmen downtown
– No detailed guided commentary during stops
– Some travelers experienced delays and felt the schedule was tight
Who Is This Tour Best For?
If you’re someone who enjoys a structured, budget-friendly day that covers shopping, a taste of local culture, and beach relaxation, this tour could be a good fit. It’s particularly suited for travelers who want to avoid the hassle of organizing transport and prefer to have a few key experiences covered.
However, if you’re looking for a more in-depth exploration or more free time, or if shopping and local culture are your main goals, you might find this tour a little too condensed. It’s not meant to be a full day of exploring Playa del Carmen, but rather a highlight-filled snapshot.
FAQs

Is transportation included?
Yes, the tour provides roundtrip transportation with air conditioning from Cancun, Riviera Maya, or Playa del Carmen, making it a stress-free way to get there.
How long do I have in Playa del Carmen?
You’ll get approximately 2 hours of free time to explore Fifth Avenue, shop, or grab a bite. Some reviews say this felt a bit rushed, especially if you want to shop more or eat.
What’s the main focus of the stops?
You’ll visit a jewelry factory, enjoy a tequila tasting at Hacienda Jalisco, and have the option to relax at Mamitas Beach Club or explore Fifth Avenue.
Are the stops worth it?
Most travelers find the jewelry and tequila stops interesting, especially if you enjoy shopping or sampling tequila, but some felt they could be shorter. The beach access and shopping time at Fifth Avenue are generally appreciated.
Is this tour family-friendly?
While children are allowed if accompanied by an adult, this experience is more suited to adults who want shopping, culture, and beach time. No specific family activities are included.
Can I cancel this tour?
Yes, there’s a free cancellation policy if you cancel at least 24 hours in advance, allowing flexible planning.
Playa del Carmen Shopping Tour Fifth Avenue and Mamitas Beach Club
“We had a great time. We would have preferred less time at the jewelry store. It was interesting but we needed more time on 5th and the beach. Overa…”
Final Thoughts

This Playa del Carmen shopping and beach club tour offers a practical, budget-conscious way to tick off some of the town’s highlights in a single afternoon. It’s best suited for travelers who prefer a guided, hassle-free experience with some flexibility, but not necessarily those wanting an in-depth exploration or lengthy free time. The stops—jewelry, tequila, and the beach—are popular for a reason, and many find the value compelling, especially with included discounts.
If your goal is to see the main sights, pick up Mexican souvenirs, and enjoy some beach time without too much planning, this tour might fit the bill. Just be prepared for a schedule that’s a bit packed and to manage your expectations about the length of each stop.
Enjoy your trip in Playa del Carmen—whether you choose this tour or explore independently, there’s plenty to love in this lively, colorful town.
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