Priority Wine Pass: Discounts at 400+ wineries in Napa, Sonoma, CA, OR and WA

Thinking about wine touring in California, Oregon, or Washington? The Priority Wine Pass promises access to over 400 wineries with discounts, plus perks like hotel deals and personalized itineraries. It’s designed for those who want to cover a lot of ground without the hassle of planning every stop. But does it deliver on its promises? That’s what we aim to figure out.

What we like about this pass is the convenience—the included concierge service can help craft a custom winery route and connect you with drivers, making your day flow smoothly. We also appreciate the potential savings on tastings and accommodations, especially if you’re visiting multiple wineries. However, one concern we’ve seen from reviews is that some users felt the discounts weren’t as substantial or recognized at wineries, which can be frustrating.

This tour option is likely best suited for groups or individuals eager to explore multiple regions without the stress of booking each tasting separately. It’s perfect if your goal is to maximize wine tasting experiences across Northern California, Oregon, and Washington, but keep in mind that not every winery may honor the discounts, so managing expectations is key.

Key Points:

• Convenient planning with included concierge services
• Access to over 400 wineries across multiple states
• Cost savings on tastings and hotel bookings
• Personalized itineraries and driver connections offered
• Mixed reviews on discounts—not all wineries recognize the pass
• Duration varies from 1 to 9 hours, flexible for different days

What is the Priority Wine Pass?

This pass is essentially a cost-effective way to explore many wineries in Napa, Sonoma, Oregon, and Washington, with the added support of a concierge service. For $60 per person, you’re gaining access to discounts at a broad network of wineries, plus some extras like hotel discounts. The idea is that by paying upfront, you’ll save money on tastings—especially if you plan to visit several places.

While it sounds promising, it’s important to note that reviews are mixed—some travelers report that wineries didn’t honor the discounts or weren’t familiar with the pass, which can diminish its value. Still, if you’re flexible and willing to ask, you might find some worthwhile savings.

The Itinerary Breakdown

The tour typically includes a few key experiences, starting around 10:30 am in Napa Valley:

Napa Valley Wine Train

One of the more iconic Napa experiences, the Wine Train offers a choice of lunch or dinner with a $25 discount for up to four people. Alternatively, you can select a Wine Train tour (such as Legacy, Colletive, Estate, or Castle) at a discounted rate of $35 per person.

This part is the highlight for many because it combines scenic beauty with a unique dining or tour experience. The train runs along the vineyard-laden landscape, giving you a leisurely way to enjoy your day. It’s worth noting that admission is free with your pass, but you’ll pay for the meal or tour, which is a good value considering the experience.

Napa Valley Bike Tours & Rentals

Next, you can hop on a bike or rent a bike for a 10% discount. This is a fun way to explore at your own pace, especially if you want a more active experience. Expect a quick stop here, about an hour, perfect for stretching your legs and taking in the vineyard views.

How the Experience Might Feel

The group size is limited to about 11 travelers, which keeps things intimate but also means you’re in a somewhat guided setup. The start time at 10:30 am allows you to plan accordingly, but remember that timings may vary depending on your preferences or the activities you choose.

The combination of train, biking, and tasting offers a varied day—ideal if you want a bit of everything. However, keep in mind that the tour length can be quite flexible, from just a couple of hours to nearly a full day, depending on how many stops and experiences you choose.

What Travelers Are Saying

The majority of reviews are quite positive, with an overall rating of 4.4 out of 5. Many appreciate the value for money and the convenience of having multiple activities bundled together. One reviewer said it’s a “good value,” especially when visiting several wineries, but others, like Kerrie_H, felt it was “a waste of money” because wineries didn’t recognize or honor the discounts.

This discrepancy highlights one key issue: the effectiveness of the pass depends heavily on how well the wineries participate. If you visit wineries that don’t recognize the pass, you might find yourself paying full price or feeling disappointed.

Who Is This Tour Best For?

This pass seems well-suited for wine enthusiasts eager to explore multiple regions without the hassle of booking each tasting separately. It’s particularly good if you want a guided, flexible experience with the option to customize your day. However, if you’re primarily looking for deep discounts at specific wineries, be aware that not all establishments will honor the pass.

Travelers who enjoy a variety of activities—like combining train rides, biking, and tastings—will find this package offers a well-rounded day. But if you prefer more curated, exclusive wine tastings with guaranteed discounts, you might want to look elsewhere.

Practical Considerations

• Pricing: At $60 per person, the pass is a modest investment. The real savings depend on how many activities and tastings you do.
• Booking in advance: Most travelers book about 38 days ahead, so plan early if this appeals to you.
• Duration flexibility: The activities range from one hour to nine, so you can tailor your day to your schedule.
• Accessibility: Near public transportation and accommodating service animals make it accessible for many travelers.
• Limitations: Wineries may not be familiar with the pass, and discounts aren’t always guaranteed, so be prepared to pay full price if necessary.

Final Thoughts

The Priority Wine Pass offers a practical way to explore multiple wine regions with some perks that can make your day smoother. It’s especially appealing if you’re someone who enjoys spontaneity and variety, rather than strict, pre-booked tastings. The inclusion of a concierge service adds value, helping you craft a personalized experience.

That said, be aware that some wineries may not honor the discounts, which can be disappointing if you’re counting on those savings. For the price, you do get access to a large network of wineries and some fun activities, making this a decent choice for casual wine lovers wanting a flexible, multi-activity day.

Overall, if you’re looking for a cost-effective way to sample wines across multiple states and don’t mind the variability in discount recognition, you could find this pass worthwhile. Just remember to manage expectations and use the included services to enhance your day.

FAQ

Can I use the pass at all wineries?
The pass provides discounts at over 400 wineries across several states. However, not every winery may recognize or honor the pass, so it’s good to ask before ordering.

Is the tour suitable for a full day?
Yes, the activities can be tailored from 1 to 9 hours, so you can make it a quick half-day or a full-day outing depending on your interests.

How far in advance should I book?
Most travelers book about 38 days in advance, but you can do so earlier if you want to secure your preferred dates.

Does the pass include tastings?
No, the pass offers discounts or complimentary tastings, but actual tasting fees may still apply at many wineries.

Are there any age restrictions?
The tour is suitable for most travelers, but check with individual wineries for age policies if you plan to include tastings.

Can I cancel if my plans change?
Yes, the pass offers free cancellation up to 24 hours before the experience, with a full refund.

Is transportation provided between wineries?
The pass includes connections to drivers and personalized itineraries, but specific transportation arrangements are handled through the concierge service.

What is the group size?
The maximum group size is 11 travelers, keeping things intimate and manageable.

Are service animals allowed?
Yes, service animals are permitted on the tour.

What’s included in the itinerary?
Typically, activities like the Napa Valley Wine Train, bike rentals, and tastings are included, but the exact itinerary can vary based on your choices.

If you’re planning a wine adventure that’s flexible, fun, and offers some savings, the Priority Wine Pass could be a decent option. Just stay aware that not all wineries participate equally, and manage your expectations accordingly. Cheers to discovering some great wines (and maybe a few surprises) along the way!