If you’re planning a trip to Croatia and looking for a way to experience more than just the beaches and towns, the Private Hvar Wine Tasting Tour might just be the perfect fit. This tour offers a chance to see a different side of Hvar—its lush countryside, traditional villages, and, of course, its celebrated wines. With a focus on local flavors and scenic beauty, it’s an experience that combines culture, nature, and a touch of indulgence.
From what we’ve gathered through reviews and tour descriptions, this experience really shines in a few key areas—like the knowledgeable guides who bring the island’s stories to life and the stunning vistas you’ll pass along the way. However, it’s worth noting that the wine tasting doesn’t include a full meal, which some might find a little light if you’re expecting a substantial spread. This tour suits travelers who enjoy wine, scenic drives, and a more relaxed, intimate experience rather than a high-energy group outing.
If that sounds like your idea of a good time, then read on. We’ll walk through what makes this tour special, what to expect at each step, and how to get the most out of your three hours on Hvar.
- Key Points
- What to Expect on the Tour
- The Scenic Highlights and Stops
- The Wine and Olive Oil Tasting
- Is It Worth the Price?
- Who Should Consider This Tour?
- The Sum Up
- Private Hvar Wine Tasting Tour
- FAQ
- More Food & Drink Experiences in Hvar
- More Tours in Hvar
- More Tour Reviews in Hvar
- More Hvar experiences we've covered
Key Points

- Personalized Experience: As a private tour, it offers a more tailored, intimate setting—no crowded buses here.
- Beautiful Scenery: Pass through lavender fields, old villages, and stunning viewpoints, making every stop picture-worthy.
- Authentic Local Wines: The tastings include award-winning Croatian wines and olive oils, giving a real taste of Hvar’s traditions.
- Educational and Fun Guides: Guides are knowledgeable, friendly, and eager to share both wine expertise and local stories.
- Flexible and Convenient: Hotel pickup and drop-off take the hassle out of logistics, leaving you free to enjoy the ride.
- Budget for Light Snacks: Expect just small bread pieces with your tastings—no substantial meal included.
What to Expect on the Tour
This tour is designed to be a relaxed, scenic introduction to Hvar’s culinary and cultural gems. Starting from your hotel, you’ll hop into an air-conditioned vehicle—comfortable and quiet, so you can sit back and enjoy the views. The drive takes you inland, giving you a taste of Hvar’s varied landscape: you’ll pass through historic villages like Brusje and Velo Grablje, both rich in character and history.
The route also takes you through lavender fields, which blanket the island with soothing purple hues—perfect for photos and just breathing in the scent of summer herbs. The guide will point out notable sites along the way, such as di Ager (Hora), a protected area that’s said to be an almost untouched remnant of Greek culture from over 2,400 years ago.
The highlight is the visit to Jelsa, a charming town where you’ll step into the Dubokovi winery. Here, you’ll experience a cozy, candle-lit cellar—an atmosphere that feels wonderfully authentic and intimate. The winery is family-run, and they’re proud to showcase their award-winning reds like Medvid and other Croatian classics. You’ll sample several wines, and the guide will tell you about their history and production methods.
Along With wine, you’ll be tasting olive oils—ranging from basil and sage-flavored oils to classic varieties—adding a delicious Mediterranean touch. The tasting experience is generous, with many reviewers noting that they appreciated the personal approach, with some saying they could have easily stayed longer or had more to try.
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The Scenic Highlights and Stops

One of the most praised aspects of this tour, based on reviews, is the view from Napoleon’s fortress. It’s a panoramic vantage point offering sweeping views of Hvar’s coastline and town, perfect for photos and soaking in the landscape. The guide often takes time here to share stories about the island’s history, making the experience both visual and educational.
Another favorite stop is the lavender fields—a quintessential Hvar scene. Visitors love the opportunity to breathe in the calming scent and capture photos of the purple blooms stretching across the hills. This stop is more than just visual; it adds a sensory layer to the journey, making it memorable beyond just wine.
Most guests found the small group size and private setting to be a real plus—allowing for more personal conversations, relaxed tasting, and flexibility in scheduling. Guides like Maria and Tea receive high praise for their friendliness and depth of knowledge, often going above and beyond to make everyone feel comfortable and engaged.
The Wine and Olive Oil Tasting

Here’s where this tour truly excels, according to many reviews. The winery experience is described as cozy, with a family-run vibe that makes you feel like you’re visiting old friends. The wines are considered high-quality, with some reviewers calling the reds “award-winning” and “delicious.” They also mention that the pours are generous—no tiny tastes here.
You’ll get to sample Croatian wines like Medvid and others, along with olive oils infused with herbs. The focus on local products adds to the authenticity of the experience. Several guests noted that the tasting was a highlight of their trip, with some saying they would have loved a bit more in terms of accompanying food, but overall, the wines and oils were more than enough to satisfy.
As one reviewer put it, “This is a wine tasting with a mini tour of the area and some cool Hvar history all wrapped in one.” It’s a chance to slow down, chat with your guide, and really savor the flavors of the island.
Is It Worth the Price?

At $173.85 per person, this tour is a bit of an investment—but many find it to be well worth it. You’re paying for a private, personalized experience with hotel pickup, a scenic drive, top-quality wines, and the chance to see parts of Hvar you might not reach on your own. The inclusion of olive oils and the intimate setting in a family winery add value that goes beyond just wine tasting.
Since it’s booked in advance (generally about 44 days ahead), planning ahead is a good idea, especially during peak season. The tour’s flexibility and the knowledgeable guide make it feel like a true insiders’ experience—ideal if you want to experience Hvar more authentically, not just as a tourist.
Who Should Consider This Tour?

This experience is perfect for wine enthusiasts or those curious about local Croatian products. It’s also well-suited for travelers who appreciate scenic drives, historical snippets, and a relaxed atmosphere. If you’re traveling with a partner, friends, or even alone, you’ll find the private aspect makes it easy to customize your day.
While families with older kids might enjoy it, note that the minimum drinking age is 18, so younger children won’t be able to participate in tastings. It’s ideal for those looking for a more intimate, cultured experience rather than a large, busy tour.
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- The Best of Hvar Small Group with Wine Tasting and Local meal
The Sum Up

The Private Hvar Wine Tasting Tour offers a wonderful way to combine Hvar’s natural beauty, local culture, and excellent wines into a manageable three-hour adventure. Thanks to friendly guides, stunning viewpoints, and high-quality tastings, it’s a memorable addition to any Croatian itinerary.
If you love sampling local wines in a relaxed, intimate setting while enjoying scenic drives and picturesque views, this tour will hit the spot. It’s especially good for those who want to learn about Hvar’s history and traditions without rushing through. The private aspect means you’ll have the flexibility to ask questions and enjoy the experience at your own pace.
While the wine tastings don’t include a full meal, the generous pours and delicious oils make up for it in flavor and authenticity. If you’re happy to keep your expectations in check, this tour is likely to be a highlight of your time on Hvar.
Overall, it’s a well-reviewed, thoughtfully crafted experience that balances education, scenery, and indulgence. Perfect for those seeking a deeper connection to this beautiful Croatian island.
Private Hvar Wine Tasting Tour
“We really enjoyed the wine and olive oil tasting in the cave. Our guide, Maria, was wonderful. The views from up at Napoleons fortress were specta…”
FAQ

What is included in the tour?
The tour includes wine tasting, a driver/guide, bottled water, hotel pickup and drop-off, and air-conditioned transportation.
How long does the tour last?
It lasts about 3 hours, making it a quick but immersive experience.
Is hotel pickup available?
Yes, hotel pickup and drop-off are included, so you don’t need to worry about transportation logistics.
Are there any dietary options?
A vegetarian option is available—just be sure to advise when booking.
Can I cancel the tour?
Yes, you can cancel for free up to 24 hours in advance. No refunds are issued if canceled less than 24 hours before.
What is the minimum age for participation?
The minimum drinking age is 18 years old.
Is this experience suitable for families?
It’s primarily meant for adults due to alcohol consumption, but families with older kids might enjoy the scenic stops and cultural insights.
How far in advance should I book?
Most travelers book around 44 days prior, especially during peak season, to secure their spot.
What makes this tour stand out?
Its private setting, scenic drive, knowledgeable guides, and high-quality local wines create a balanced, authentic taste of Hvar in just a few hours.
If you’re after a relaxed, scenic, and wine-filled glimpse of Hvar, this tour is worth considering. It’s a taste of the island’s beauty and traditions, delivered in a way that feels personal and approachable.
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