If you’re planning a trip to Santorini and want to see more than just the usual postcard shots, this private full-day land tour might be exactly what you’re craving. From iconic blue-domed churches to delicious wine tastings and traditional villages, it offers a balanced look at the island’s beauty and culture. What sets this experience apart is its focus on showcasing the ‘real’ Santorini—beyond the crowds and typical tourist spots.
Two things we really like about this tour are the personalized touch of a private experience and the chance to explore less touristy spots like Megalochori and Emporio. It’s also fantastic that wine tasting is included, making the day feel both relaxing and flavorful. On the flip side, one thing to keep in mind is that it’s a fairly packed schedule—so if you prefer slow mornings or unstructured time, this might feel a bit tight.
This excursion is ideal for travelers who want a comprehensive day filled with highlights and local flavor without the hassle of renting a car or navigating on your own. It’s also great if you value expert guidance and want to maximize your limited time on the island.
Key Points

- Personalized private tour ensures a tailored experience.
- Includes wine tasting at Koutsogiannopoulos Wine Museum, adding a flavorful touch.
- Coverage of major landmarks combined with visits to traditional villages.
- No need for a car rental, saving money and hassle.
- Flexible itinerary that can be customized to your interests.
- Excellent reviews highlight knowledgeable guides and stunning views.
What to Expect from the Santorini Full-day Land Tour

This tour packs a lot into roughly 7 to 9 hours, making it a full but manageable day. The price of about $202 per person is fair considering the private setup, transportation, and included activities like wine tasting. You’ll be picked up from your accommodation, whisked around in a comfortable air-conditioned van, and guided through some of the island’s most memorable spots.
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Starting with Oia: The Iconic Village
Your day begins in Oia, one of Santorini’s most recognizable villages. Known for its famous blue domes, colorful houses, and world-class sunset views, this stop sets the perfect tone. Spending about an hour there gives you time to wander the narrow streets, snap photos, and soak in the vibe. Visitors often rave about Oia’s photogenic charm, but be prepared for crowds, especially if your visit coincides with cruise ship arrivals.
Imerovigli and Firostefani: More Blue Domes and Caldera Views
Next, you’ll visit Imerovigli, often called the “balcony to the Aegean,” for its breathtaking views of the caldera. It’s a quieter spot that still offers those signature blue-domed churches and cliffside vistas. Firostefani, with its charming three-bells church, provides a quick peek at another classic scene—perfect for photos and just soaking in the scenery.
The Wine Museum and Tasting Experience
One of the tour’s highlights is the visit to Koutsogiannopoulos Wine Museum, where you’ll indulge in a tasting session. The included wines—such as Assyrtiko (white), Orange Wine (white), Ambelones (red), and Kamaritis (dessert red)—offer a taste of Santorini’s traditional winemaking. The experience also includes crackers and chocolate, making for a relaxed, flavorful stop. The reviews mention how knowledgeable guides enhance this part, making it both educational and delicious.
Prophet Elias: The Island’s Highest Point
A quick 15-minute stop at Prophet Elias offers panoramic, 360-degree views from the highest point on the island. It’s a fine spot for photos and to get a sense of Santorini’s rugged terrain. This short visit is perfect for giving you a sense of scale and beauty from above.
While in Santorini, here are other experiences we've covered
- Full-Day Private Tour of Santorini Caldera & The Most Famous Sightseeing
- Santorini Island Private Custom Tour in Half or Full Day
- Full Day Private Tour to Santorini
- Secrets of Santorini – Private Full Day Tour with Dinner
- Santorini Private Full Day Tour 9 hours
- Iconic Sights of Santorini – Private Full Day Tour
Authentic Village Life at Megalochori
The tour then ventures into Megalochori, a traditional village where you can walk through cave houses over 200 years old. It’s a contrast to the more commercialized spots, offering a glimpse of everyday life and quiet, authentic charm. Visitors have appreciated the chance to see local architecture and step back in time, with some reviews noting it as a highlight.
Relaxing at Red Beach and Black Sand Beaches
A visit to Red Beach is next, where the striking red volcanic cliffs and sand create an otherworldly setting. You’ll have about 30 minutes to explore or simply enjoy the scenery. Later, there’s time at the black sandy beach, famous for its dark volcanic sand—perfect for relaxing or snapping beach photos.
Optional Stop at Akrotiri Archeological Site
There’s an optional stop at Akrotiri for those interested in ancient ruins. While the ruins are not included in the ticket price, many find this site fascinating for its well-preserved Minoan settlement and volcanic history. Keep in mind, this is an optional add-on, so if archaeology is your thing, you might want to consider it.
Windmills at Emporio and Final Relaxation
The tour concludes with a quick stop at Emporio, home to traditional windmills, and a final hour at the beach, giving you some downtime. It’s a good way to wind down and reflect on the day.
The Practicalities: Transportation, Pricing, and Customization

Transportation is in a private, air-conditioned minivan, which means no crowded buses or group tours crammed together. This setup allows for a more relaxed experience and the possibility of customizing the itinerary if you have specific interests.
At $202.44 per person, the cost covers all the major stops, guide services, bottled water, VAT, taxes, and the wine tasting. Considering the private nature and inclusions, it offers good value. You won’t need to pay extra for transportation or tickets to the attractions included in the stops—except for the optional Akrotiri archaeological ruins, which are not included in the ticket price.
The tour is designed for most travelers, with the flexibility to be tailored to your preferences. Just remember to wear comfortable shoes, bring sunscreen, a hat, and your camera to capture the views.
Reviews and Feedback
Guests have shared glowing reviews, emphasizing the knowledge and kindness of guides—particularly Arturo, who is praised as “THE BEST tour guide ever.” The luxurious, well-maintained van also receives compliments, making the trip comfortable and enjoyable. Many reviewers mention how much they appreciated discovering less touristy spots and the amazing wine tasting experience.
Who Should Consider This Tour?
This private tour suits travelers who want an organized, comprehensive day with a focus on local life, scenic views, and wine tasting. If you’re looking for a structured itinerary that maximizes your time and offers personalized attention, this is a good pick. It’s particularly suitable if you prefer avoiding the hassle of renting a car, want insider knowledge from guides, and enjoy tasting local wines.
It’s less ideal if you prefer a slow, unstructured day or are on a tight budget—though, compared to other private tours, this offers a solid balance of value and experience. Travelers who have enjoyed similar experiences praise the guides’ expertise and the stunning views, making it clear that the experience tends to deliver on its promises.
Frequently Asked Questions

Is this tour suitable for families?
While not explicitly marketed as a family tour, most travelers can participate comfortably, especially if children are accustomed to walking and sightseeing.
How long does the tour last?
It runs approximately 7 to 9 hours, making for a full but manageable day on the island.
Does the tour include transportation?
Yes, transportation is in a private, air-conditioned minivan, which adds comfort and flexibility.
What is included in the price?
The price covers the guided tour, transportation, bottled water, taxes, and the wine tasting at Koutsogiannopoulos.
Are there any optional activities?
Yes, the Akrotiri archaeological site is an optional stop, and admission isn’t included in the tour price.
Can I customize the itinerary?
The tour offers flexibility to tailor the stops to your preferences, which is great if you have specific interests.
What should I bring?
Comfortable shoes, sunscreen, a hat, and a camera are recommended for the day.
Is food included?
No, meals and additional drinks are not included, so plan to bring some snacks or plan to eat during the day.
How far in advance should I book?
Most travelers book around 123 days ahead, so it’s wise to reserve early, especially during peak seasons.
Private Santorini Full-day land Tour
“We really enjoyed our time in santorini thanks to this tour!! The trip was wonderful. We really appreciated the kindness and knowledge of Arthur.”
Final Word

This private full-day land tour in Santorini offers a well-rounded, personalized experience that balances iconic sights with authentic local flavor. If you’re after a day that combines scenic beauty, cultural insights, and wine tasting—all in the comfort of a private vehicle—this is a solid choice.
It’s best suited for travelers who value guided experiences and want to avoid the stress of navigating on their own. While it does pack in a lot, the flexibility and quality of guides make it a memorable way to get to know Santorini beyond the usual spots.
If you’re looking for an in-depth look at the island’s highlights while enjoying comfort and expert guidance, this tour ticks many boxes. Just be prepared for a full day—and bring your curiosity and camera!
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