Exploring La Jolla in a New Light: A Deep Dive into the Private Secret Art, Viewpoints, and Architecture Tour
If you’re planning a trip to San Diego and are curious about the lesser-known gems of La Jolla, this private tour might just be the perfect fit. Offered by San Diego Private Tours with guide Julie Kremen, it promises a mix of hidden scenery, funky art installations, and architecture that’s as much a feast for the eyes as it is an insider’s secret. While I haven’t done this exact tour myself, I’ve read up on it and spoken to travelers who have, and honestly, it sounds like a pretty special way to see La Jolla beyond the usual tourist spots.
What I really like about this experience is how personalized it is—since it’s fully customizable, you can shape it to match your interests. Plus, the fact that it’s led by an award-winning guide like Julie, who has a real passion for the area, makes it feel like a behind-the-scenes adventure. The other thing that caught my eye is the emphasis on discovering “secret” viewpoints and art that even locals might not know about—perfect if you’re after something a little different. That said, the price tag of $455 for up to four people is on the higher side, so it’s best suited for those wanting a tailored, intimate experience rather than a large-group tour.
This tour really seems ideal for curious travelers who love art, architecture, and scenic views and who don’t mind paying a premium for a personalized, flexible experience. If you’re traveling with someone who’s into photography, architecture, or just discovering hidden corners of a city, you’ll likely find this a worthwhile splurge. However, those expecting a very fast-paced or comprehensive sightseeing marathon might find the four-hour length somewhat limited, especially given the focus on unique viewpoints and art.
Key Points
- Fully customizable private tour tailored to your interests
- Expert guide with a reputation for being knowledgeable, friendly, and flexible
- Hidden viewpoints and “secret” treasures that most travelers don’t see
- Unique architecture and public art designed to blend seamlessly with the landscape
- Stunning viewpoints that offer sweeping views of the ocean and beyond
- Price per group is $455, making it a more intimate, premium experience
What You Can Expect from the La Jolla Secret Tour

This isn’t your typical “see the main sights” kind of tour. Instead, it focuses on uncovering La Jolla’s hidden treasures—the secret viewpoints, unusual architecture, and quirky public art that make this neighborhood special. Led by guide Julie, you’ll get the inside scoop on how these art pieces and buildings came to be, often with fascinating backstories that you won’t find in standard guidebooks.
The tour kicks off at Piazza della Famiglia in downtown San Diego around 9:30 am, where you’ll hop into an air-conditioned vehicle for comfort. The group size is intimate—up to four people—allowing for a relaxed, flexible experience where your guide can focus on your interests. Throughout the four hours, you’ll explore La Jolla’s most intriguing architecture, including a Brutalism-style building connected with Dr. Seuss, which is as playful as it is striking.
Prefer personalized experiences? Here are other private options we've covered in San Diego
La Jolla’s Hidden Art and Architecture
What truly makes this tour stand out is the focus on site-specific public art created to enhance the landscape. You’ll stroll through a vast collection of outdoor sculptures and installations that are carefully chosen to complement their surroundings. This isn’t just about looking at art; it’s about understanding how these pieces are designed to interact with the environment. The tour guide will explain how the artists are selected and what the artworks symbolize, adding depth to your visual experience.
Several travelers have shared how much they appreciated discovering these lesser-known art pieces. One reviewer mentioned that Julie “made the effort to give us a wonderful ‘Artventures’ tour,” highlighting her enthusiasm and preparation. The artworks are designed to be landscape-integrated, giving you a sense of walking through an open-air museum that’s thoughtfully curated.
The Viewpoints and Scenic Stops
The tour also involves several spectacular viewpoints, including a cliff-top lookout that offers sweeping vistas of the Pacific Ocean. One of the stops has a connection to a famous aviator, adding a layer of historical intrigue to the stunning scenery. It’s the kind of place where you’ll want to pull out your camera or simply soak in the view with a moment of quiet contemplation.
Travelers have responded positively to these scenic stops. One noted that the views are “majestic,” and the guide’s insights made the experience even richer. Plus, since the tour is private and customizable, it’s easy to include specific viewpoints or skip anything that doesn’t pique your interest.
The Practical Side of the Tour

Transportation and Comfort
Transportation is provided in a comfortable, air-conditioned midsize vehicle. Since the group is small, you’ll experience a more personal and flexible journey. Keep in mind that if there are four adults, seating might get a little tight—three people in the back is the optimal configuration. For families with children under 8, note that you’ll need to bring your own child car seat or booster; lap-sitting isn’t permitted, which is an important safety consideration.
Duration and Pricing
The four-hour tour structure allows for a relaxed exploration without feeling rushed. The cost of $455 covers the entire group, which means you’re paying for an exclusive experience. When you consider the personalized nature, the private transportation, and the expert guidance, the price begins to seem like a worthwhile investment—especially if you’re into art and scenery.
Customization and Flexibility
One of the nicest aspects of this tour is its flexibility. You can contact Julie beforehand to adjust the itinerary based on your interests. Whether you want to spend more time at a specific viewpoint or explore certain architectural styles, it’s entirely up to you. This level of personalization can make your experience much more meaningful.
Cancellation and Weather
The tour offers free cancellation up to 24 hours in advance, which adds peace of mind if your plans change. Keep in mind that the experience depends on good weather; if rain or fog roll in, parts of the tour may be canceled or rescheduled, with options for a different date or a full refund.
Authentic Feedback from Travelers

Two reviews stand out for their positivity. One described the experience as “fantastic,” praising Julie’s preparation, friendliness, and flexibility, which made their “Artventures” tour memorable. Another appreciated the chance to see La Jolla through the eyes of someone who truly loves the area, emphasizing the insider tips for further exploration.
Both reviewers agree that Julie’s knowledge and genuine passion add significant value, making the tour more than just a sightseeing trip. Instead, it becomes a curated, insider’s journey through La Jolla’s hidden gems.
Who Will Appreciate This Tour?

This experience is ideal for travelers who enjoy art, architecture, and scenic views and are willing to pay a premium for a private, tailored adventure. It’s perfect for couples, small groups of friends, or even families with older children who can appreciate the art and scenery. If you’re after a fast-paced overview of La Jolla’s highlights, though, this might feel a bit slow.
If you’re someone who loves uncovering secret viewpoints and learning about the stories behind the art and buildings, this tour will meet your expectations. It’s especially well-suited for those who appreciate a relaxed pace, personalized attention, and expert insights from a passionate guide.
This private La Jolla tour offers a rare chance to explore the neighborhood’s hidden art, architecture, and viewpoints with a knowledgeable guide who truly cares about sharing the area’s secrets. The personalized nature of the experience means you’ll get more than just a checklist of sights—you’ll walk away with stories, photos, and a deeper sense of what makes La Jolla special.
While the price might seem high, the value lies in the exclusivity, customization, and quality of the guide. If you’re looking for a relaxed, insightful, and insider tour of La Jolla that goes beyond the typical tourist trail, this could be a memorable choice. Just be prepared for a slow, scenic day—perfect if you love taking your time and soaking in the views.
This tour is best for art lovers, architecture enthusiasts, and those curious about the lesser-known corners of La Jolla. It’s a tailored experience that’s worth considering if you want to see the neighborhood in a way most visitors don’t get to.
Private Secret La Jolla Art, Viewpoints and Architecture Tour
“Julie took the time and made the effort to give us a wonderful "Artventures" tour of La Jolla, Little Italy, and Chicano Park. She was well-prepare…”
FAQ

Is this tour customizable?
Yes, the tour is fully customizable. You can contact Julie beforehand to discuss how to tailor the experience to your interests.
What is included in the price?
The tour includes private transportation in an air-conditioned vehicle, bottled water, and the guide’s expertise, including taking photos of you if you want.
How many people can join?
Up to four people can participate, making it an intimate, private experience for small groups.
What is the meeting point?
The tour begins at Piazza della Famiglia, located at 523 W Date St, San Diego.
How long does the tour last?
It lasts approximately four hours, allowing plenty of time to explore without feeling rushed.
Is there any age restriction?
Children under 8 need their own child car seat or booster. Lap-sitting isn’t permitted for safety reasons.
What if the weather is bad?
The tour requires good weather. If canceled due to poor weather, you’ll be offered a different date or a full refund.
Can I cancel?
Yes, you can cancel up to 24 hours before the start for a full refund, no questions asked.
To sum it up, this private tour of La Jolla is a fantastic option if you’re eager to uncover the neighborhood’s best-kept secrets with a local expert. It balances personalized attention with a focus on art, architecture, and views that many visitors miss. Whether you’re a seasoned traveler or a first-timer in San Diego, this experience offers a thoughtful way to see La Jolla’s lesser-known side—perfect for those who enjoy discovering hidden gems at a relaxed pace.
More Private Tours in San Diego
- San Diego: Private Sailing Cruise with Optional Extras
- Private Sailing Charter on San Diego Bay
- San Diego Airport (SAN) to San Marcos, CA – Arrival Private Transfer
- Private Luxury Whale Watching Tour in San Diego
- Private Shopping Tour from San Diego to Outlets at San Clemente
- Los Angeles: Private 2-Hour Historic Tour
More Tours in San Diego
More Tour Reviews in San Diego
- San Diego ebike Rentals – Experience California’s Finest Scenery
- San Diego: Christmas Day Buffet Brunch or Dinner Cruise
- San Diego: CityPASS® Save up to 46% at Must-See Attractions
- Gaslamp Quarter Walking Audio Tour
- San Diego: Speed Boat Rental in San Diego Bay
- San Diego: Easter Buffet Brunch or Dinner Harbor Cruise
More San Diego experiences we've covered
- San Diego ebike Rentals – Experience California’s Finest Scenery
- San Diego: Christmas Day Buffet Brunch or Dinner Cruise
- San Diego: CityPASS® Save up to 46% at Must-See Attractions
- Private Secret La Jolla Art, Viewpoints and Architecture Tour
- San Diego: Speed Boat Rental in San Diego Bay
- San Diego: Easter Buffet Brunch or Dinner Harbor Cruise
- San Diego: Private Sailing Cruise with Optional Extras
- Private Sailing Charter on San Diego Bay
- Self-Guided Secrets of San Diego Exploration Game
- Luxury Bay or Sunset Yacht Cruise in San Diego
- San Diego: Maritime Museum of San Diego Admission
- North Park San Diego Walking Food Tour
