Discover Traverse City’s Best with a Private Winery or Brewery Tour
If you’re thinking about experiencing Traverse City’s vibrant wine and craft beer scene, a private tour might just be your best bet. This tour promises a personalized experience, allowing your group to choose the stops that catch your interest, all while riding comfortably in a private, air-conditioned vehicle. From what we’ve seen from reviews and the official info, it’s a flexible, fun way to indulge in local flavors without the stress of navigating or driving yourself.
What really makes this tour stand out is the ability to customize your route—whether you’re more into wine or craft beer—and the chance to visit up to four spots in just a half-day. Plus, the guides seem to do a good job of keeping things relaxed and engaging. We also love that it’s perfect for celebrating special occasions or just enjoying a laid-back trip with friends. That said, one thing to keep in mind is that drinks and snacks aren’t included, so you’ll want to plan accordingly if you’re thirsty or hungry.
This experience is especially great for couples, friends, or small groups looking for a tailored, scenic tasting adventure. If you’re into discovering local wineries or breweries in style and comfort, this tour ticks a lot of boxes. It’s less about strict schedules and more about enjoying the scenery and drinks at your own pace. But if you prefer a more structured or budget-friendly tasting experience, you might want to explore other options.
Key Points
- Fully tailored stops mean you get to pick your favorite wineries or breweries.
- Up to four stops in a private vehicle keeps the experience intimate and flexible.
- Guide-driven transportation removes the stress of driving and navigation.
- Four hours is a good length to enjoy tastings without feeling rushed.
- Cost per group covers up to 14 people, making it a good value for small groups.
- Reviews highlight attentive guides and scenic visits, making the experience memorable.
An In-Depth Look at the Traverse City Private Tour

If you’re considering booking this tour, it’s worth understanding what you’re getting and what you might want to keep in mind. The tour is designed to be a personalized, half-day escape into the local wine or craft beer scene, all in the comfort of a private vehicle, which makes it ideal for small groups wanting a relaxed yet customizable experience.
If wine interests you, we've examined these other wine experiences in Traverse City
The Itinerary: Flexibility at Its Best
The beauty of this tour is that the stops are up to you. After booking, the tour operator will reach out to you via TripAdvisor message to select your four preferred locations. If you don’t respond, they’ll choose for you, but most guests seem to appreciate the chance to pick their favorites. This flexibility means you can craft an experience that aligns with your tastes—whether you’re into sophisticated vineyards or lively breweries.
Old Mission Wineries and Leelanau Wineries form the core options, with numerous acclaimed spots like Bowers Harbor, Brys Estate, Mari Vineyards, Chateau Grand Traverse, and Chateau Chantal. Each offers a different vibe—some with scenic lakeside views, others with historic charm. Similarly, the brewery options (though not listed explicitly here) are likely to feature some of the top-rated local craft spots.
What’s Included and What’s Not
Your ticket covers transportation in a comfortable, air-conditioned vehicle, which is a significant perk, especially during warmer months. You and your group can bring your own beverages (a cooler is on board), which allows you to tailor your tasting experience and save on costs by not purchasing drinks at each stop. However, alcoholic beverages and food are not included, so you’ll want to bring along some snacks or drinks if you’d like to sip while touring.
The Experience: What You Can Expect
For four hours, you’ll sit back, relax, and enjoy up to four stops, giving you plenty of time to explore each location. Guests have reported that guides are knowledgeable and attentive, ensuring that everyone feels comfortable and informed. One reviewer even mentioned that their guide, Carol, was a “great communicator and flexible with the schedule,” which is always a plus when you’re trying to enjoy a relaxing day.
Authentic Feedback from Travelers
From reviews, it’s clear that the guides make a difference. Multiple guests praise the guides’ friendliness, communication, and ability to keep things fun. For example, Tina H. said, “Ken was fantastic. Highly recommend this tour. We just sat back and enjoyed the ride, wine, and scenery.” That ease of mind makes the experience even more enjoyable.
One traveler wished for a slightly longer tasting time, noting that “45 minutes at each place wasn’t enough for tastings & checking out,” which is worth considering if sampling at your stops is a priority. Still, the quick pace keeps things lively and prevents fatigue.
For broader city exploration in Traverse City, we've covered these other tours
- NON BUS VIP Traverse City Brewery And Distillery Tour
- Thrilling Traverse City Scavenger Hunt
- NON BUS Chateau Chantal Hawthorne Traverse City Wine Tour
- Designated Driver For Wine Tours – Traverse City
- Hi-5 Rickshaw Tour Traverse City – First Thing You MUST Do in TC!
- NON BUS ICE WINE Traverse City Old Mission Wine Tour
Price and Value
At $699.99 per group (up to 14 people), the cost may seem high compared to larger, shared tours, but it offers personalization and comfort that many find worth it. For small groups or special celebrations, this private setup allows for a more intimate and flexible experience. Plus, since you can bring your own drinks, you have control over your tasting budget.
Who Would Love This Tour?

This is a perfect fit for friends celebrating a birthday or a special occasion, couples wanting a romantic tasting trip, or small groups seeking a tailored wine or brewery adventure. If you’re someone who appreciates the freedom to choose your stops and values comfort and flexibility, this tour will likely resonate. It’s less suited for travelers on a tight budget or those who prefer a more structured, all-inclusive package.
The Bottom Line

If you’re after a private, customizable way to explore Traverse City’s wineries or breweries, this tour hits many right notes. The guides are friendly and knowledgeable, the scenery is stunning, and the flexibility makes it a standout choice for small groups. While you’ll need to plan for drinks and snacks, the overall experience promises a relaxing, enjoyable half-day immersed in local flavors and scenic views.
Just keep in mind that this isn’t a budget option—if you’re looking for a cheaper, more structured tasting experience, there are other tours available. But if personalized service, scenic routes, and the freedom to curate your stops matter most, this could be your perfect match.
Private Traverse City Winery or Brewery Tour
“My work team had the best time. Carol from Magic Shuttle was our driver. She was a great communicator and was flexible with our schedule. We wen…”
FAQs

Can I choose my stops after booking?
Yes, after you book, the tour provider will contact you via TripAdvisor message to select your four preferred stops. If you don’t respond, they will choose for you.
What’s included in the price?
The price covers transportation in an air-conditioned vehicle and your group’s exclusive experience. Drinks and snacks are not included, but you can bring your own beverages and fill the cooler on board.
How long does the tour last?
The tour runs for approximately 4 hours, giving enough time to visit up to four locations without feeling rushed.
Is this tour suitable for larger groups?
It’s designed for groups up to 14 people, making it ideal for small gatherings or celebrations.
Are the stops all wineries or breweries?
You can customize your stops to include either wineries, breweries, or a mix of both, depending on your interests.
Can service animals join the tour?
Yes, service animals are allowed on the tour.
What should I bring?
Bring along any beverages you want to enjoy during the ride, plus snacks if you wish. Make sure to wear comfortable clothes suitable for a scenic, relaxed day.
This private Traverse City tour offers a relaxed, personalized way to enjoy some of Michigan’s best local drinks, set against the picturesque backdrop of Traverse City. Whether celebrating, exploring, or simply indulging, it’s a flexible choice for small groups looking for a taste of the good life.
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- Traverse City Wine and Beer Tour
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- 2 Day Wine Tour NON BUS Traverse City Wine Country 2 Peninsula
- NON BUS Proposal Wine Tour : Cadillac Escalade
- NON BUS Sunday Funday Traverse City Old Mission Wine Tour
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More Tour Reviews in Traverse City
- 2 Day Wine Tour NON BUS Traverse City Wine Country 2 Peninsula
- NON BUS Proposal Wine Tour : Cadillac Escalade
- NON BUS Sunday Funday Traverse City Old Mission Wine Tour
- NON BUS Traverse City VIP Brewery Distillery Wine Tour
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More Traverse City experiences we've covered
- 2 Day Wine Tour NON BUS Traverse City Wine Country 2 Peninsula
- Private Traverse City Winery or Brewery Tour
- NON BUS Proposal Wine Tour : Cadillac Escalade
- NON BUS Sunday Funday Traverse City Old Mission Wine Tour
- NON BUS Traverse City VIP Brewery Distillery Wine Tour
- 2024 Godfrey Double Decker Pontoon Luxury, Fun and waterslides
- NON BUS 3 Winery Old Mission Peninsula Sunset Wine Tour
- Manitou Fall Flavor Afternoon Sail Experience
- NON BUS Traverse City Old Mission Hard Cider Lovers Tour
- 2025 Polaris Slingshot Redefining Open-Air Thrill Adventure
- Nibi Spirit of our Waters Sailing Experience
- Traverse City Wine and Beer Tour
