Nashville’s 12th South: A Private Shopping Experience You’ll Want to Consider
If you’re after a tailored way to explore Nashville’s eclectic shopping scene, this Private Unique Shopping Tour might just become a highlight of your trip. Offered by Metro Livery, this six-hour adventure takes you through some of the coolest boutiques and local shops in the 12th South neighborhood, a spot known for its trendy vibe and Southern charm. While it’s aimed more at shoppers than sightseeing, it’s a fantastic way to spend a day soaking up a neighborhood filled with personality, style, and small-town friendliness.
What we really like about this tour is how it combines shopping, local flavor, and good company—all in a private setting. Plus, the inclusion of pickup and private transportation means you can relax without worrying about navigating or parking. On the downside, it’s a bit on the pricier side, especially if you’re traveling solo or as a couple, but for groups of up to 8, the cost is more reasonable when you consider the personalized experience.
This tour is best suited for those who love fashion, unique home decor, and local craftsmanship—and who enjoy exploring neighborhoods at a leisurely pace. If you’re someone who appreciates curated shopping experiences and doesn’t mind skipping the typical tourist spots, this might be just what you’re looking for. However, if you’re after a packed sightseeing itinerary or traveling with children, you might want to consider other options.
Key Points
- Personalized private experience with just your group
- Focused on boutiques and local shops in Nashville’s trendy 12th South neighborhood
- Includes private transportation and pickup for convenience
- About 6 hours long, with plenty of time for shopping and tasting local eateries
- Designed for fashion-forward and style-loving travelers; not necessarily family-focused
- Cost is $1,300 per group (up to 8 people), which can be good value for a tailored experience
Exploring the Itinerary: What You’ll Experience

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Starting Point at Imogene + Willie
Your day kicks off with a visit to Imogene + Willie, renowned for its handmade denim and vintage-inspired clothing. If you’re into quality jeans or vintage-style apparel, this shop is a must-see. We loved the way their craftsmanship shines through in every piece—this is the kind of place where you feel like you’re investing in something special, not just buying fast fashion. Since admission is free, you can browse at your own pace, soaking up the vintage feel that really defines this shop.
White’s Mercantile – A Charming General Store
Next, you’ll head to White’s Mercantile, curated by singer-songwriter Holly Williams. It’s a cozy, inviting space filled with home goods, apparel, and gifts. The appeal here is the curated selection—every item seems chosen with care, making it easier to find something unique and memorable. It’s a great spot for picking up thoughtful souvenirs or treats for yourself, especially if you like discovering locally crafted items.
Lunch at Edley’s Bar-B-Que or Nearby Eateries
After a couple of shopping stops, it’s time for a break. The tour suggests a leisurely hour and a half for lunch—which is perfect for refueling before more shopping. Edley’s Bar-B-Que is a popular choice, offering hearty, flavorful barbecue that hits the spot after a morning of walking. Alternatively, Burger Up is another local favorite nearby. Since lunch isn’t included, this gives you a chance to choose based on your mood or dietary preferences.
Draper James – Southern-Inspired Style
Post-lunch, it’s time for Draper James, a boutique founded by Reese Witherspoon. Known for its Southern charm, the store offers clothing, accessories, and home decor that reflect classic, polished style with a modern twist. We loved the atmosphere here—bright, cheerful, and brimming with personality. It’s a perfect spot if you’re after a Southern-inspired wardrobe or just want to browse through pretty home accents.
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Emerson Grace – Contemporary Fashion & Jewelry
Next, the tour takes you to Emerson Grace, a boutique that’s all about contemporary women’s fashion and accessories. From chic clothing to statement jewelry, this shop caters to those looking to refresh their wardrobe with unique pieces. The relaxed, stylish vibe makes browsing a pleasure, and you might find that perfect accessory to elevate your outfit.
Serendipity – Trendy Finds in a Laid-back Atmosphere
The shopping continues at Serendipity, a boutique known for its trendy clothing, shoes, and accessories. It’s relaxed and inviting, making it easy to spend some time exploring new styles or trying on the latest in fashion. The reviews mention that this shop offers a great assortment of current trends, which is ideal if you like to stay ahead of the fashion curve.
Wrapping Up at ABLE
Finally, your tour concludes at ABLE, a brand that’s all about empowering women through ethically-made products. Their leather goods, jewelry, and apparel are crafted with social responsibility in mind, adding a meaningful note to your shopping experience. For those who value ethically sourced fashion, this stop locks in a sense of purpose alongside style.
What It All Means for You
The value of this tour isn’t just in the shops you visit but in the curated experience, the convenience of private transportation, and the chance to truly explore a neighborhood through a local lens. Since admission is free at each shop, most of the expense is for your group’s private guide and transport—making it more about the experience than the shopping itself.
While $1,300 per group might seem steep for some, when you consider the personalized service and exclusive access to these boutiques, it’s a good deal if you’re traveling with friends or family who share your love of fashion and local culture. Plus, the tour is flexible enough that you can skip a stop if something doesn’t appeal, or linger longer at your favorites.
It’s also worth noting that this experience is not designed for children or large families, but rather for those who appreciate fashion, design, and local craftsmanship in a relaxed setting. If you’re someone who enjoys discovering hidden gems without the crowds, this private tour offers that intimate, boutique-focused vibe.
Who Should Consider This Tour?

This shopping tour is ideal for fashion lovers, design enthusiasts, and those wanting an authentic taste of Nashville’s trendy side. If you’re traveling with friends or a group of like-minded people, you’ll appreciate the intimate, private nature. It’s also a good choice if you prefer a structured, guided experience that takes the hassle out of independently exploring boutique neighborhoods.
However, if you’re traveling with children or are after a more sightseeing-oriented experience, this might not be the best fit. It’s more about style, shopping, and neighborhood charm than sightseeing or culture.
Private Unique Shopping Tour in Nashville
FAQs

Is the tour suitable for all ages?
It’s primarily designed for adults interested in boutique shopping. The stores are boutique-style, and the pace is leisurely but focused on fashion and decor, so younger kids might not find it as engaging.
How long does each stop last?
Most shops allow about 45 minutes to an hour for browsing, giving you plenty of time to explore without feeling rushed.
What is included in the price?
The fee covers private transportation, pickup, and the guided shopping experience. It does not include lunch, which is at your own expense.
Can I customize the stops?
Since it’s a private tour, you can sometimes ask to spend more time at preferred shops or skip others, depending on your interests.
Is there any admission fee for the shops?
No, all the shops listed are free to browse. The cost is just for your guide and transportation.
How is transportation arranged?
You’ll be picked up in a private vehicle, making the day comfortable and easy, especially if you’re traveling with a group.
What time does the tour start?
It begins at 10:00 am, giving you a full day to enjoy Nashville’s 12th South neighborhood.
Is this tour good for someone new to Nashville?
Absolutely. It’s a great way to get an insider’s look at a trendy neighborhood without the stress of navigating on your own.
Can I cancel if my plans change?
Yes, there’s a free cancellation policy up to 24 hours before the tour, allowing for flexible planning.
Is it worth the price?
Overall, if you value a personalized, boutique-focused experience and enjoy shopping, many find the tour offers good value—especially considering the convenience and curated stops.
If you love discovering unique shops and want a relaxed, personalized way to explore Nashville’s trendy 12th South neighborhood, this private shopping tour is worth considering. It’s perfect for style enthusiasts who want a curated experience without the hassle of planning every detail themselves. Just keep in mind the cost and pace—this isn’t a quick browse, but rather a leisurely, in-depth look at some of Nashville’s coolest boutiques.
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