Private Wine Tour in Santa Barbara Wine Country

If you’re dreaming of a relaxed, personalized day exploring some of California’s most beautiful vineyards, a private wine tour in Santa Barbara Wine Country might be just what you need. Although I haven’t personally taken this tour, from what I’ve gathered, it promises a curated experience tailored to your preferences, with knowledgeable guides and stunning scenery. It’s a solid choice whether you’re celebrating a special occasion or simply want to enjoy some quality wine tasting without the hassle of planning every detail yourself.
What really caught my eye are the customizable itineraries and the emphasis on top-notch local wineries, along with the flexibility of private transportation. Plus, the fact that they’re recognized by Travel + Leisure for their high-quality service adds a layer of confidence. On the flip side, the cost per group might seem steep at over a thousand dollars, but considering the private experience and expert guidance, many might find the value worth it—especially if you’re traveling with friends or family.
This tour is particularly well-suited to small groups who want a personalized, fuss-free day of wine tasting. If you’re someone who appreciates knowledgeable guides and a well-curated itinerary that you can influence, this could be a fantastic choice. Keep in mind that tasting fees and meals are additional, so budget accordingly if you plan to indulge in food and wine at each stop.
Key Points

- Private and customizable: Tailored to your group’s tastes, with full planning handled for you.
- Expert guides: Knowledgeable in wine and local areas, ensuring a richer experience.
- Stunning vineyard locations: Visits include boutique wineries and scenic estates.
- Flexible pickup options: Convenient pickup within Santa Ynez and beyond (for an extra fee).
- Cost reflects exclusivity: At $1,180 for up to five, it offers a more intimate, personalized experience.
- Additional costs: Tasting fees ($20-$45) and meals are extra, so plan accordingly.
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What to Expect from Your Santa Barbara Wine Country Tour

This private tour packages about six hours of pure wine exploration, with the flexibility to adapt based on your preferences. The journey begins with a pickup at your accommodation within 15 miles of downtown Santa Ynez—think of it as a seamless start where you can relax right from the get-go. If you’re staying further out, additional pickup fees apply, so it’s worth factoring that into your planning.
First Stop: Santa Ynez Wine Trail
While the exact wineries can vary, this initial stop usually introduces you to the area’s vibe and perhaps some of its most appealing vineyards. Since it’s a free stop, it’s likely a chance to enjoy views and a quick overview before diving into tastings. The flexibility here means your guide might choose wineries based on your preferences, or stick with popular, highly-rated options. Your guide’s local expertise is a real plus—they’ll often have insider knowledge you wouldn’t find on your own.
Brave & Maiden Estate
This boutique winery is a highlight, especially if you enjoy a guided tasting. We loved the way their wines showcase Syrah, Cabernet Franc, Grenache, Merlot, and Sauvignon Blanc—a nice variety that caters to diverse palates. The estate’s focus on producing world-class Cabernet Sauvignon from Santa Ynez speaks to their ambition and quality. You can expect a relaxed, curated tasting experience, likely paired with expert commentary on each wine, making it both educational and enjoyable.
Roblar Winery & Vineyards
Next, you’ll head to Roblar, a sprawling 40-acre estate with a reputation for producing Rhone, Bordeaux, and Burgundy varieties. Here, you’re not just tasting wine—you’re also treated to a seasonal lunch. The tasting here is casual but comprehensive, allowing you to sample a range of wines, including sparkling options. The outdoor setting, surrounded by oaks, makes for a particularly scenic backdrop. This stop is perfect if you enjoy a laid-back, yet refined atmosphere coupled with good food and wine.
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Demetria Estate Winery
The final stop often takes you to Demetria, situated along the Foxen Canyon wine trail. Known for its biodynamically grown Rhone wines, as well as Burgundy-style Pinot Noir and Chardonnay, this estate combines a tranquil atmosphere with impressive wines. Tasting organic grapes sourced from cooler California regions adds to their appeal for those interested in sustainable practices. The estate’s aesthetic and commitment to quality make it a memorable finish to your day.
The Experience: Transportation & Guide
The tour includes a luxurious, private vehicle and a knowledgeable guide, which means no worries about driving or navigating. With six hours of dedicated time, you’ll have plenty of opportunity to relax, chat, and enjoy the scenery. The guide’s role isn’t just chauffeur—they’re there to share insights, help customize your itinerary, and make sure your day flows smoothly.
The full itinerary planning is a big selling point. The company takes care of reservations, so you won’t waste time worrying about booking each winery. Instead, you can focus on enjoying the experience and soaking in the views. Bottled water is provided, which is a simple but appreciated touch when spending a day outdoors.
Cost & Value
While the price point of $1,180 might seem high, remember you’re paying for a private, personalized experience for up to five people. This includes the vehicle, guide, and the tailored itinerary. Keep in mind that tasting fees ($20-$45) are extra, and meals are optional but available at additional cost. If you’re traveling with friends or family who appreciate wine and a relaxed, high-quality day, many would find this delivers good value compared to doing it on your own.
Considerations
One thing to keep in mind is the non-refundable policy—if your plans change, you won’t get your money back. Also, since the itinerary is customizable, some wineries may depend on availability, which could impact your experience if certain spots are booked or closed. Still, the flexibility of a private tour helps mitigate these issues.
Who is this tour best for?

This private wine tour is ideal if you want a luxurious, stress-free day with the flexibility to customize your stops and pace. It’s perfect for small groups celebrating a special occasion, or friends who want an intimate experience with expert guidance. If you prefer not to worry about logistics and want insider access to Santa Barbara’s best wineries, this is a strong choice.
However, if you’re on a tight budget or prefer a more group-oriented, less tailored experience, there might be cheaper options. Also, if you’re not a wine enthusiast or have specific dietary restrictions, check with the company about meals and tasting options beforehand.
Frequently Asked Questions

Is pickup included in the tour?
Yes, pickup is offered within 15 miles of downtown Santa Ynez. Longer distances may incur an extra fee.
Are tasting fees included?
No, tasting fees ($20-$45) are paid directly to each winery, not included in the tour price.
Can I customize the itinerary?
Absolutely. The tour is designed to be tailored to your group’s preferences, with the guide helping select wineries based on availability.
How long is the tour?
The experience lasts approximately 6 hours, which includes transportation and visits to multiple wineries.
Is there an option for meals?
Yes, a seasonal lunch is available at Roblar Winery, but it costs extra. You can also bring your own picnic or opt for a deli lunch for an additional fee.
What is the group size?
Up to five people, making it perfect for intimate gatherings.
Are children allowed?
The tour is designed for adults, but service animals are permitted. It’s best suited for wine enthusiasts or adults looking for a relaxed day out.
Is this a good experience for wine novices?
Yes, with knowledgeable guides, even beginners can enjoy and learn about wine without feeling overwhelmed.
Can I cancel if my plans change?
No, the experience is non-refundable, so be sure of your plans before booking.
Private Wine Tour in Santa Barbara Wine Country
Final thoughts

A private wine tour in Santa Barbara Wine Country offers a beautifully curated experience—combining scenic vineyard visits, expert-guided tastings, and the comfort of private transportation. It’s best suited for small groups who value personalized service and want to explore some of California’s top wineries without the stress of planning. While the cost isn’t cheap, the tailored experience, insider knowledge, and flexibility make it a compelling option for wine lovers seeking quality over quantity.
If you’re after a relaxed, high-end day with plenty of opportunities to sip, chat, and admire views, this tour could be just the thing. Just remember to budget for tastings and meals, and you’ll be set for a memorable day in Santa Barbara’s wine country.
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