If you’re heading to Puebla and looking to blend a bit of local flavor with some sightseeing, the Cholula Craft Beer Tour by Tram might just be the experience you need. We haven’t done it ourselves, but based on reviews and the detailed info available, it offers a relaxed way to enjoy Cholula’s vibrant craft beer scene while soaking in the sights of this charming town.
What really draws us to this tour are its unique blend of cultural storytelling and tastings of nine different craft beers—a pretty generous lineup for just two hours. Plus, riding through Cholula on a traditional tram adds a nostalgic touch that makes the experience feel more authentic and laid-back. On the flip side, it’s worth noting that it’s a pretty short tour, so if you’re craving a deep dive into Cholula’s history or a full-on beer tasting marathon, you might want to supplement this with additional activities.
This tour feels well-suited for those who enjoy casual, social outings—perhaps if you’re a craft beer enthusiast or just curious about Cholula’s local brewing culture without committing to a long day. It’s also a nice pick for travelers who appreciate a bit of storytelling along with their drinks.
Key Points

- Affordable and concise: At $25 per person for 2 hours, it offers good value, especially with nine beers included.
- Learn and taste: You’ll get insights into craft beer production and taste a variety of flavors.
- Cultural context: The guide shares the history of Cholula and its famous pyramid, adding depth to your visit.
- Relaxed pace: The tram ride makes it easy to enjoy the sights without the hassle of navigating on your own.
- Snacks included: Enjoy three types of peanuts—chili, salted, and Japanese-style—which pair well with the beers.
- Limited time: It’s a brief tour, so those wanting a comprehensive experience might want more.
A Closer Look at the Cholula Craft Beer Tour

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The Itinerary and What to Expect
The tour kicks off with a convenient exchange of your voucher at the ticket counter in front of Casa del Caballero Aguila. Once onboard the traditional tram, you’ll cruise through Cholula’s Magical Town, one of Mexico’s most delightfully quirky spots. The ride itself is part of the charm, adding a nostalgic touch and providing a scenic overview of the town.
Next, your guide—who speaks Spanish and seems genuinely knowledgeable—will weave in stories not just about the beers, but also about Cholula’s history and significance. The guide’s enthusiasm and clarity are often praised, which makes a big difference in a tour like this.
The first stop on the itinerary is a craft beer factory. Here, you’ll learn about the beer production process—a step that often fascinates even casual drinkers—and get to taste a selection of different beers. The focus here is on craft beers, which tend to be more flavorful and distinctive than mass-produced options. While the specific types aren’t detailed in the data, the emphasis is on quality, flavor, and texture, so you can expect some interesting profiles.
Following that, you’ll visit two more breweries. Each location offers the chance to sample different beers and hear the stories behind each one. Reviewers note that staff at each brewery are eager to share their knowledge, making these stops both educational and enjoyable.
The Beer Tasting and Snacks
The lineup of nine craft beers provides a generous tasting experience, covering a range of styles. This is especially great for beer lovers who enjoy variety. The inclusion of three kinds of peanuts — chili, salted, and Japanese style — may seem like a small detail, but they’re perfect companions to your beers, adding a bit of crunch and contrasting flavors.
One reviewer, Curtis from the US, mentioned, “Had a great afternoon visiting local breweries in Cholula. The staff at each location was eager to talk about their beers and other drinks as well as share the story behind their business. Overall, had a great time doing something unique in Cholula.” That enthusiasm really highlights how engaging the breweries can be, especially if you’re keen to learn about local brewing culture.
The Cultural and Historical Touches
While craft beer might be the main focus, the tour also underscores Cholula’s historic significance. During the ride, the guide will explain why Cholula was important historically—especially its famous pyramid, which boasts the largest basement in the world.
You’ll get the chance to snap photos of this impressive archaeological site from a unique vantage point. Although the pyramid’s admission isn’t included, the tour offers plenty of outside views and storytelling that make the visit more meaningful.
More Great Tours NearbyPractical Details and Overall Value
For just $25 per person, this tour offers a neat balance of beverages, cultural insight, and scenic views. Given that it lasts about 2 hours, it’s a good choice if you’re short on time but want to enjoy a taste of Cholula’s local scene.
The tour includes transportation via tram, beer tastings, snacks, a guide, and travel insurance, so the only extra costs are any additional food or drinks outside what’s provided. It’s also flexible in terms of cancellation, allowing you to cancel up to 24 hours in advance for a full refund, which adds peace of mind.
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Who Would Enjoy This Tour?
If you’re someone who appreciates casual, social outings with a cultural twist, you’ll likely enjoy this. It’s perfect for beer enthusiasts, curious travelers, or those who want an easy way to explore Cholula without too much walking or planning. It’s not tailored for children under 18, since they don’t taste beer, but the experience itself could still be fun for families wanting to enjoy the visuals and stories.
In Summary: Is It Worth It?

This tour offers a fun, relaxed way to experience Cholula’s brewing scene combined with a little bit of local history and scenic riding. The knowledgeable guides and variety of beers are highly praised, making it a good value for the price.
It’s best suited for travelers who enjoy tasting different flavors and learning about local culture without a long or intense schedule. If you’re after a more comprehensive or in-depth historical tour, you might want to pair this with other activities.
The Cholula Craft Beer Tour by Tram is a charming, affordable, and engaging experience. It’s likely to leave you with a better appreciation for Cholula’s craft beer scene and its historic charm—plus, a good story or two for your travel memories.
Puebla: Cholula Craft Beer Tour by Tram
FAQ

Can I cancel this tour if my plans change?
Yes, you can cancel up to 24 hours in advance for a full refund, offering some flexibility if your plans shift.
Is this tour suitable for children?
Children under 18 are not allowed to taste beer, but the scenic tram ride and cultural stories might still appeal to families, depending on their interests.
How long does the tour last?
The tour runs for approximately 2 hours, usually in the afternoon, making it a perfect brief activity in your day.
What’s included in the price?
You get the tram ride, tasting nine craft beers, snacks (including three types of peanuts), a guide, and travel insurance.
Do I need to pay extra for additional food or drinks?
Yes, any food or drinks aside from those mentioned (beer and peanuts) aren’t included, so plan for extra if you want more.
Where do I meet the tour?
You’ll exchange your voucher at the ticket counter in front of Casa del Caballero Aguila before the tour begins.
Is the tour available rain or shine?
Yes, it will take place in any weather, so dress appropriately and be prepared for outdoor conditions.
What language is the guide in?
The tour is guided in Spanish, so some knowledge of the language or a translator app might be helpful.
Are the breweries child-friendly?
Since children can’t taste beer, the focus is more on the scenery and stories, but it’s not specifically designed as a family tour.
Can I just do the beer tastings without the tram ride?
This tour specifically combines the tram ride with tastings and storytelling, so the experience is centered around the full package.
If you’re after a laid-back, enjoyable outing that combines local culture and craft beer, this tour offers a pretty good balance. It’s casual, engaging, and offers enough tastings to satisfy most beer lovers. Just remember it’s a short, scenic tour, so if you’re craving a deep dive into Cholula’s history or a bigger beer tasting session, you might need to look elsewhere.
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