If you’re curious about tequila beyond just taking shots at the beach bar, then the Tequila University Gourmet Experience in Puerto Morelos might be just what you’re looking for. While I haven’t personally taken this tour (yet), I’ve spent time researching what makes it stand out and what travelers can realistically expect. It’s a short, 1.5-hour journey into the world of Mexico’s most iconic spirit. For those who appreciate good food, crafted drinks, and a splash of culture, it could be a highlight of your trip.

What’s especially appealing is the pairing of artisanal tequilas with gourmet tapas—a combo that promises to elevate your tasting experience. Plus, the chance to learn from a professional Maestro Tequilero about the nuances of tequila production and the significance of agave adds a layer of depth to what might otherwise feel like just another tasting session.

One thing to keep in mind is that this experience is not suitable for everyone. Pregnant women and kids under 18 aren’t allowed, which makes sense given the focus on alcohol. Also, it’s a pretty quick tour—only an hour and a half—so if you’re looking for a more extensive tequila adventure, you might want to explore other options.

This tour seems perfect for adults who enjoy good drinks, casual learning, and beautiful rooftop views. It’s especially well-suited for travelers who want a taste of Mexico’s tequila culture without committing to a whole day of activity.

Key Points

Expert-led tasting: Guided by a Maestro Tequilero, you’ll explore over 600 aromas and flavor profiles.
Quality pairings: At least 7 artisanal tequila and agave-based drinks paired with 5 carefully crafted gourmet tapas.
Cultural insight: Learn about tequila’s history, production methods, and cultural significance.
Memorable keepsakes: Receive a Tequila University certificate and T-shirt as souvenirs.
Scenic setting: Held on a rooftop overlooking the Caribbean Sea, adding to the relaxed vibe.
Limited spots: Small group experience ensures more personalized attention, but requires reservation 24 hours in advance.

You can check availability for your dates here:

The Experience Breakdown

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Setting and Atmosphere

The tour takes place at La Sirena, a restaurant and lounge with a rooftop that offers stunning views of Puerto Morelos and the sea beyond. Picture yourself lounging with a drink in hand, the ocean breeze gentle on your skin, as you settle into this intimate space. The setting alone sets the tone—casual yet refined, perfect for appreciating the flavors of tequila in a relaxed environment.

The ambiance is designed to encourage conversation and curiosity, making it easy to feel comfortable whether you’re a tequila novice or a seasoned enthusiast. From the reviews, it seems like the space and the guide foster a warm, welcoming atmosphere that encourages questions and discussion.

The Guided Tasting

The core of the experience is the tasting of at least 7 artisanal tequilas, each paired with a gourmet tapa. The guide, a knowledgeable Maestro Tequilero, takes you through the different types of tequila—Blanco, Reposado, and Añejo—explaining how each is made and what distinguishes them. You’ll likely learn about the 600+ aromas and flavors that can be present in tequila, which makes the tasting more than just a sip and swallow.

Guests have commented positively on the depth of knowledge shared during the session. One review mentions, “I loved how the guide explained the traditional and modern methods of production,” which really shows the level of insight provided.

The Gourmet Tapas

The pairing component is thoughtfully curated, with four savory and one sweet tapa complementing each tequila. The La Sirena rooftop kitchen team takes pride in crafting these plates, aiming to enhance and highlight the nuances of each spirit. From what I gather, the tapas are flavorful and elevated, providing a satisfying culinary aspect to the tasting.

The tapas also serve a practical purpose: they help cleanse the palate and make each sip of tequila feel fresh and distinct. Plus, they’re a nice way to experience local flavors in a small, refined bite.

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Learning and Cultural Context

The main takeaway here isn’t just drinking but understanding. The guide discusses the cultural significance of agave in Mexico, traditional vs. modern production, and the differences between tequila varieties. This educational aspect adds a layer of appreciation that many guests find rewarding. One reviewer noted, “It’s a great way to learn about tequila without feeling like you’re in a classroom,” which is exactly the tone this tour aims for.

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Keepsakes and Celebration

To wrap up, guests are celebrated with a small graduation ceremony—getting their Tequila University certificate and T-shirt. These keepsakes are a fun memento of your journey into Mexico’s tequila culture and a nice touch that adds a celebratory vibe to the experience.

Practical Details and Value

Price & Duration

At $180 per person, you’re paying for a curated, intimate experience with expert guidance. Considering the included tastings, tapas, and keepsakes, it’s a fair value for anyone interested in quality, education, and unique local experiences.

The 1.5-hour duration means it’s easy to slot into a laid-back afternoon, especially if you’re looking for a break from beach lounging or other sightseeing. Keep in mind you’ll need to reserve at least 24 hours in advance, and the experience runs only on Mondays at 4 PM.

Group Size & Accessibility

Limited spots mean you’ll likely be in a small group, which enhances interaction and makes the experience more personal. You’ll meet behind the Puerto Morelos Lighthouse, directly in front of the park—a convenient meeting point.

Who Should Consider It?

This experience suits adults with an interest in spirits, culture, or gourmet food. It’s not suitable for children or pregnant women, and if you’re not a drinker, this might not be your cup of tea. But if you want a meaningful, relaxed introduction to tequila that combines education, taste, and beautiful views, it’s worth considering.

Final Thoughts: Is It Worth It?

If you love tasting new spirits and enjoy learning about their stories, this tour offers a lot in a compact package. The fact that it’s guided by a professional who can answer your questions and tailor the experience to your interests makes it stand out. Plus, the rooftop setting adds a special touch, giving you a bit of a scenic escape as you sample and learn.

The gourmet tapas are a bonus—more than just snacks, they’re crafted to elevate your tasting journey. And the keepsakes make it a souvenir that lasts longer than the taste.

However, bear in mind that this experience is quite focused on tequila and may not appeal if you’re not into spirits or if you’re traveling with family or young kids. It’s best for those who want a relaxed, educational, and flavorful experience in Puerto Morelos, especially if you’re curious about Mexico’s most famous export.

In short, if you’re seeking a taste of local culture paired with delicious drinks and gourmet bites, this tour is a solid choice—an authentic, enjoyable way to spend part of your afternoon.

Ready to Book?

Puerto Morelos: Tequila University Gourmet Experience

FAQ

Is this experience suitable for children or pregnant women?
No, the tour is specifically for adults as it involves tasting tequila, and pregnant women or children under 18 are not permitted.

How long does the tour last?
The experience lasts about 1.5 hours, making it a quick yet rich addition to your day.

What’s included in the price?
You get at least 7 artisanal tequila and agave-based drink pairings, 5 gourmet tapas, a graduation ceremony, a certificate, and a T-shirt.

Do I need to book in advance?
Yes, booking is required at least 24 hours beforehand, as spots are limited for an intimate group setting.

Where do I meet for the tour?
Meet behind the Puerto Morelos Lighthouse, directly in front of the park. The meeting point is easy to find.

Can I get a refund if I cancel?
Yes, you can cancel up to 24 hours in advance for a full refund, offering some flexibility if your plans change.

If you’re after a relaxed, educational, and tasty introduction to tequila, this tour seems like a worthwhile option. It’s a chance to connect with Mexico’s spirit in a scenic, friendly environment—and leave with a little souvenir of your journey.

You can check availability for your dates here: