If you’re looking to get a real feel for Memphis—a city famously carved into the fabric of American music—then the Soul of Memphis Step-On Tour might be worth considering. While I haven’t personally been on this tour, I’ve gathered enough details and feedback to give you a solid picture of what to expect. Essentially, this isn’t your typical quick sightseeing jaunt; it’s an experience that mixes history, music, storytelling, and lively drama, all wrapped into a three to four-hour package.
Two things really stand out about this tour. First, it’s led by award-winning guide Jackie Murray, who brings her skills as an actress, singer, and storyteller to life. That’s not just a talking head; it’s a performance that makes music and history tangible. Second, it offers a performative element that makes the stories of Memphis resonate on a deeper level. But, on the flip side, it’s a step-on tour, meaning it’s more about the storytelling and stops than about transportation—so expect some walking and a bit of a drive if you want to see everything.
A quick point to consider: the admission fees for sites like Sun Studio and Stax Museum aren’t included, which adds a modest extra cost. Also, it’s a private tour—so you’re in a small group, which can be both a plus for intimacy and a potential downside if you’re hoping for larger, more social experiences. Overall, if you enjoy music history with a theatrical twist and want a guided tour that feels personal, this could be a good pick.
This tour is best suited for those who appreciate storytelling, live music, and an engaging narrative that goes beyond just viewing sights. If you’re traveling with friends or a family that loves Memphis’s musical roots, it’ll be especially worthwhile. But if you’re looking mainly for a quick, basic city overview, you may want to explore other options.
Key Points

- Storytelling Meets Performance: Led by a guide who is also an actress and singer, bringing Memphis’s stories to life.
- Iconic Stops: Sun Studio, Stax Museum, Beale Street, and Blues Hall of Fame—each offering a window into Memphis’s musical legacy.
- Price Consideration: $400 for up to 15 people; note that additional site entry fees are not included.
- Duration & Flexibility: About 3 to 4 hours, with pickup offered; ideal for those wanting an in-depth, small-group experience.
- No Transportation Included: You’ll need your own transport to get to the meeting point and between sites.
- Dedicated to Music & Culture: Perfect for music lovers eager to connect with Memphis’s soul through stories and performances.
An Honest Breakdown of the Tour Experience
Planning more time in Memphis? We've covered other experiences worth considering.
The Intro: Setting the Stage in Memphis
Memphis is a city that practically breathes music—it’s the birthplace of rock ’n’ roll, soul, blues, and more. The Soul of Memphis Step-On Tour seems to tap into this essence by offering more than just a sightseeing route; it’s a journey into the city’s musical DNA. From what I’ve read and heard, the tour’s real charm lies in its interactive storytelling, making it more memorable than a typical bus crawl.
The fact that Jackie Murray leads this experience is a huge plus. Her background as an actress and singer hints that the stories aren’t just read out; they’re performed, which can make a big difference. Imagine hearing history unfold through lively narration, song, and drama—definitely a way to keep everyone engaged.
What’s Included and What’s Not
The guide services are included in the price, but admission fees for Sun Studio ($20) and the Stax Museum are extra, which is something to keep in mind. It’s a common setup for city tours, but if you’re on a budget, be prepared for that additional expense. The tour also does not include transportation, so you’ll need to manage your own travel between the meeting point and the stops, which are all within walking or short driving distance.
Meeting Point and Duration
The tour begins at the Tennessee Welcome Center on Riverside Drive, a convenient spot near downtown Memphis. It runs approximately three to four hours, which is quite reasonable considering the richness of the sights and stories involved. The small group size—up to 15 people—means a more intimate experience, and possibly more chance to ask questions or interact with Jackie.
The Itinerary: What You’ll See and Experience

- Memphis Music Scene: Private Half-Day Walking Tour
- Memphis Ghosts: Haunts, Spirits, and Poltergeists Walking Tour
- Haunted Memphis Walking Ghost Tour
- Memphis Rock ‘n’ Soul Museum Admission
- Woodruff-Fontaine House Museum Admission Ticket in Memphis
- Memphis in Your Pocket: A 90-Minute Beale Street Mystery Walk
Stop 1: Sun Studio
Known as The Birthplace of Rock ’n’ Roll, Sun Studio is a must-visit for music fans. This legendary recording studio is where icons like B.B. King and Ike Turner first made their mark. While admission isn’t included, you might find it worthwhile to pay the $20 fee to go inside and see the memorabilia—think of it as stepping into a piece of music history.
We loved the way this stop sets the tone for the tour—getting a glimpse of where the magic was born. The guide’s storytelling might include tales of legendary recordings or stories of the artists who passed through these doors. For many visitors, this site is a highlight, especially if they’re into classic rock or blues.
Stop 2: Stax Museum of American Soul Music
Housed on the original site of Stax Records, this museum pays homage to soul legends and the artists who made Memphis a soul hub. The interactive exhibits give visitors a chance to see costumes, memorabilia, and recordings that shaped the genre.
One review mentioned that the stories shared here are well-presented and make the history feel tangible. It’s not just about looking at artifacts; it’s about understanding the cultural importance of soul music in Memphis and beyond.
Beale Street
No trip to Memphis is complete without a stroll down Beale Street. Known as the “Home of the Blues,” it’s a lively stretch filled with clubs, restaurants, and shops. While the tour isn’t a pub crawl, this stop offers a chance to soak in the vibrant atmosphere and maybe catch some live music right on the street.
Blues Hall of Fame
Finally, the Blues Hall of Fame honors those who have kept blues alive through performance and recording. It’s a fitting capstone that emphasizes how Memphis’s roots continue to influence music today.
How the Experience Feels

Many reviews depict this tour as an engaging, personal experience. Since it’s led by Jackie Murray, you’ll likely get stories laced with passion, humor, and authenticity, making the history stick. The performance aspect might involve snippets of song or dramatic reenactments, adding depth that standard tours lack.
But it’s worth noting that, since the tour is private, the experience can feel more tailored and less rushed, which is ideal if you prefer not to be part of a large crowd. However, some might find the focus on storytelling and performance a bit less structured than traditional city tours.
The Cost and Value
At $400 for a group of up to 15, you’re paying about $27 each if you fill the group, which is reasonable considering the personalized experience and expert guidance. Still, remember that additional museum and studio entry fees are extra. If you’re a serious music fan, the storytelling and behind-the-scenes insights are likely worth the extra expense.
Pros and Cons Summary
Pros: Unique storytelling, live performance, small group intimacy, iconic Memphis sights
Cons: Additional costs for site admissions, no included transportation, possibly longer wait times at popular stops
Who Will Love This Tour?

This experience is well-suited for anyone fascinated by Memphis’s musical legacy and who appreciates stories told with flair and drama. It’s a great option for couples, friends, or small groups wanting a more personalized adventure. If you’re traveling with kids, the theatrical aspect might keep them entertained, but keep in mind the stops involve some walking and standing.
If you’re after a quick overview of Memphis, this tour might be a bit too in-depth. Conversely, if you want a deeply immersive, story-driven experience that celebrates the city’s musical soul, it could be just what you’re looking for.
FAQs

Is this tour suitable for children?
While the tour focuses on music history and storytelling, it is generally suitable for most ages. The engaging performance aspect could entertain younger visitors, but keep in mind the walking involved and the length of the tour.
Are transportation and parking included?
No, the tour does not include transportation. You’ll need to get yourself to the starting point at the Tennessee Welcome Center. Parking options are nearby, but check local info beforehand.
How long does each site visit last?
You’ll spend about an hour at Sun Studio and another hour at the Stax Museum. The overall tour runs about 3 to 4 hours, including travel time and storytelling.
What else is not included in the price?
Admission fees to Sun Studio and Stax Museum are extra, roughly $20 per person. Food, drinks, and personal expenses are also not included.
Is this a private tour?
Yes, only your group will participate, making it more intimate and personalized.
Can I book this tour if I have service animals?
Yes, service animals are allowed, so don’t hesitate to bring yours along.
What should I wear or bring?
Comfortable walking shoes are recommended, as there will be some walking involved. Also, bring essentials like water and a camera if you wish.
Soul of Memphis Step-On Tour
Final Thoughts

The Soul of Memphis Step-On Tour offers a distinctive blend of history, music, and performance—ideal for those eager to connect emotionally with Memphis’s cultural roots. It’s not just about seeing sights; it’s about experiencing the stories and sounds that made the city legendary. The guide’s background in acting and singing adds a layer of authenticity and entertainment that sets this tour apart from more traditional city sightseeing.
If you’re someone who loves stories told with passion, appreciates musical history, and wants a more personalized, engaging experience, this tour will likely resonate with you. Keep in mind the extra costs for site entries and the need to arrange your own transport, but overall, it promises a memorable glimpse into Memphis’s soul.
For travelers who prefer a laid-back, storytelling-focused tour that combines sights with performances, this is a solid choice. It may not be the cheapest option out there, but the quality of the experience, especially with a guide as talented as Jackie Murray, could make it well worth it.
Whether you’re a music fanatic or simply want to see Memphis through a different lens, this tour will give you a chance to hear the city’s stories and feel its rhythm in a way few other tours can match.
More Tours in Memphis
- Memphis Signature Guided Brewery Tour
- 2.5 Hours Essence of Memphis African American History Tour
- Private Elvis Tour of Memphis No Graceland Tickets Included
- Memphis City Tour + Elvis Experience with entry to Graceland
- Memphis Rap and Hip Hop Tour Explore the Sounds of M-Town Legends
- Overton Park Shell Guided Backstage History Experience Tour
More Tour Reviews in Memphis
- Self Guided Memphis Scavenger Hunt: A Taste of Memphis!
- Memphis Signature Guided Brewery Tour
- 2.5 Hours Essence of Memphis African American History Tour
- Private Elvis Tour of Memphis No Graceland Tickets Included
- Memphis City Tour + Elvis Experience with entry to Graceland
- Get in the holiday spirit with a scavenger hunt by Holly Jolly Hunt in Memphis
More Memphis experiences we've covered
- Self Guided Memphis Scavenger Hunt: A Taste of Memphis!
- Memphis Signature Guided Brewery Tour
- Soul of Memphis Step-On Tour
- Private Elvis Tour of Memphis No Graceland Tickets Included
- Memphis City Tour + Elvis Experience with entry to Graceland
- Get in the holiday spirit with a scavenger hunt by Holly Jolly Hunt in Memphis
- Memphis Airport Transfers
- Memphis Rap and Hip Hop Tour Explore the Sounds of M-Town Legends
- Overton Park Shell Guided Backstage History Experience Tour
- Memphis: True Crime History Bus Tour
- Paintball Rental Package
- Magical Memphis Scavenger Hunt
