If you’re someone who loves savoring authentic local cuisine and exploring new wine flavors, the 10 Tasting of Alicante tour might just be the experience you’re looking for. While I haven’t personally taken this exact tour, I’ve read plenty of reviews and details that give a pretty clear picture of what to expect. It’s designed for those who want a genuine bite of Alicante, both literally and culturally, without feeling overwhelmed or rushed.
What really catches my eye about this experience are the carefully curated food and drink tastings and the chance to walk through Alicante’s main food market. These elements promise a mix of delicious bites and local insights that can make your visit memorable. One thing to keep in mind is that the tour is a walking experience, so be prepared for some light exertion—no fancy transportation included. It’s best suited for curious travelers who want a relaxed, yet immersive, taste of Alicante’s culinary scene.
That said, the tour’s price of $136 per person might seem a little steep for some, but considering the 10 tastings and the guided experience, it offers good value—especially if you’re keen on discovering local flavors with a knowledgeable guide. If you’re after a fun, educational, and tasty introduction to Alicante, this could be a perfect fit. It’s especially suited for foodies and wine lovers who enjoy exploring markets and chatting with passionate vendors.
Key Points
- Authentic experience: Tastes and explores Alicante’s cuisine with a licensed guide.
- Market visit: You’ll stroll through the city’s main food market, feeling like a local.
- Diverse tastings: 10 small snacks and drinks covering sweet and savory flavors.
- Flexible: Vegetarian options are available, and you can book with free cancellation up to 24 hours before.
- Short & sweet: The tour lasts about 2 hours, making it easy to fit into a busy sightseeing day.
- Price: At $136, it’s a well-priced way to enjoy local gastronomy with expert guidance.
Starting Point and Overall Structure

The tour kicks off at Plaza 25 de Mayo, right at the main entrance of Alicante’s food market. This spot is central, easy to find, and a natural place to begin your culinary adventure. From there, the guide—who is licensed and bilingual (Spanish and English)—takes you on a 2-hour journey filled with 10 tastings.
The focus is on giving you a real sense of Alicante’s flavors, blending market exploration with tastings in off-the-beaten-path spots. It’s a walking tour, so comfortable shoes are recommended. The route ends back at the market, making it convenient if you want to continue exploring or grab a bite elsewhere afterward.
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The Food & Drink Tastings

What makes this tour stand out is the variety of 10 small snacks and drinks. These are meant to give you a well-rounded taste of Alicante’s culinary staples. From what I read and gather, you can expect a mix of traditional tapas, local wines, and possibly some sweet treats. The emphasis on authentic, local flavors is clear, and the guide is there to help you understand what makes each tasting special.
People who’ve taken the tour mention that the tastings range from sweet to savory, so you’ll get a good balance. Plus, the inclusion of drinks, especially wines, appeals to those wanting to learn about Alicante’s wine scene. The fact that vegetarian options are available shows the tour is flexible enough to accommodate different dietary preferences.
The Market Experience

Walking through Alicante’s main food market is a highlight for many. It’s an opportunity to see vendors in action, chat with passionate sellers, and get a real feel for local life. The market experience adds a layer of authenticity that you just can’t get from a restaurant or a pre-packaged tour. It’s about feeling like a local, not just a tourist.
Guides and Personal Touches

Reviews highlight how knowledgeable and friendly the guides are. One reviewer said their guide was “super nice and very knowledgeable,” which makes a big difference when you’re trying to learn about new foods and wines. Such personal touches help make the experience more engaging and memorable, especially for first-timers or those interested in the stories behind the flavors.
More Great Tours NearbyPrice and Value
At $136, the tour is a moderate investment. When you consider it includes 10 tastings plus the guidance of a licensed expert, it’s fairly priced compared to similar culinary tours. Plus, with free cancellation up to 24 hours in advance, you can reserve with a bit of peace of mind, knowing your plans can change if needed.
This experience is ideal for food and wine enthusiasts who enjoy discovering local flavors in a relaxed setting. It’s perfect if you want an authentic taste of Alicante without spending hours in a restaurant. The market visit adds a layer of local color, appealing to travelers who appreciate seeing real life in the city.
It’s also suitable for those who prefer a guided experience, especially with a knowledgeable guide who can enhance your understanding of local culinary customs. If you’re traveling with someone who appreciates good food but isn’t into long, structured tours, this short and engaging walk might be just right.
While it’s not specifically designed for families, it’s accessible and easy enough for most travelers who are comfortable walking and tasting. Just keep in mind that the tour is about 2 hours, so very young children might lose interest, but older kids and teenagers who enjoy food could find it fun.
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The 10 tasting of Alicante
“Excellent tour, our guide was super nice and very knowledgeable. So much fun. We are ready to do it again soon.”
Final Thoughts

The 10 Tasting of Alicante offers a well-rounded, authentic glimpse into the city’s culinary scene. Its short duration, combined with a variety of tastings and a friendly guide, makes it a smart choice for those wanting to explore Alicante’s flavors without overcommitting.
If you’re after a lively, engaging way to learn about local wines, traditional tapas, and market culture, this tour hits the sweet spot. It’s especially good if you value expert insights and want to taste genuine local produce, rather than just sampling in a touristy setting.
Overall, I’d say it’s a worthwhile experience for curious travelers who love food and wine—and who want a fun, informative, and delicious slice of Alicante.
How long is the tour?
It lasts approximately 2 hours, making it easy to slot into a busy sightseeing day.
Where does the tour start?
It begins at the main entrance of the food market building at Plaza 25 de Mayo.
Are vegetarian options available?
Yes, vegetarian options can be accommodated upon request, so let the guide know if you have dietary restrictions.
Is transportation included?
No, transportation is not provided. You’ll explore on foot from the meeting point.
What’s included in the price?
You get a licensed guide, 10 local food and drink tastings, and the opportunity to discover Alicante’s main market.
Can I cancel the booking?
Yes, you can cancel up to 24 hours before the tour for a full refund.
Is this tour suitable for children?
While not specifically geared toward kids, it’s a walking, tasting experience that older children might enjoy. Very young children may find it less engaging.
If all this sounds appealing, and you want a fun, tasty, and insightful way to get to know Alicante, this tour could be just what you’re after. It blends local flavors, market atmosphere, and expert guidance in a compact, enjoyable package—perfect for a half-day adventure.
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