Jerez De La Frontera is a city that offers a rich tapestry of experiences rooted in sherry wine production, equestrian tradition, and flamenco. What makes it stand out is its ability to blend these passions seamlessly into memorable tours. We especially enjoy the guided bodega tours, like the Jerez: Bodegas Fundador Guided Tour with Tasting Session, which gives a detailed look into the world’s best-selling sherry brand, combined with delicious tastings. For horse lovers, the Royal Andalusian School of Equestrian Art offers breathtaking performances and behind-the-scenes access to prestigious training facilities. And for those interested in culture, the Historic Center Guided Tour showcases centuries of architecture, from Moorish walls to Gothic cathedrals.
In this guide, we’ve compiled a list of 15 of the best tours in Jerez, covering everything from wine and horse shows to historic walks, tapas, and flamenco nights. Whether you’re here for a quick visit or a deep dive into local traditions, you’ll find something authentic and engaging.
1. Jerez: Bodegas Fundador Guided Tour with Tasting Session
At number one, the Bodegas Fundador tour impresses with its intimate look at how brandy and sherry are crafted, all wrapped up in a 1.5-hour session that includes tastings. The highlight is discovering the subtle flavors of Fundador Brandy and learning about the world’s best-selling sherry brand. This tour is particularly appealing because it visits the oldest bodega in Jerez, giving you a tangible sense of the city’s long-standing wine heritage. Reviewers praise the knowledgeable guides like Carlos and Thila, who make the complex process accessible and fun, especially during the tasting session. At just $21, it offers great value for a deeply informative experience.
Bottom Line: Perfect for those curious about sherry and brandy, or anyone wanting an insider’s look at Jerez’s oldest winery.
2. Jerez: Royal Andalusian School of Equestrian Art Admission
Number two on our list is the Royal Andalusian School of Equestrian Art—a must for horse enthusiasts. This 2-hour tour includes a guided visit of the stables, tack room, palace halls, and carriage museum. During the visit, you can see the training of the legendary Andalusian horses (except on Saturdays), and explore the interactive museum exhibits that showcase the region’s equestrian heritage. The reviews highlight the knowledgeable guides, the beautiful venue, and the chance to get close to the majestic horses—something rarely seen outside of professional shows.
Bottom Line: Ideal for animal lovers and culture seekers who want to experience the artistry and history of Andalusian horsemanship.
3. Jerez: Historic Center Guided Tour
Number three takes you through the heart of Jerez, a city layered with Moorish, Christian, and Gothic influences. The 2-hour Historic Center Guided Tour reveals architecture like the Mudejar Church of San Dionisio, ancient city walls, and the cathedral’s impressive Gothic and Baroque facades. The guide, Rosalba, is praised for her engaging storytelling and deep knowledge, making history come alive. You’ll explore the Muslim and Christian neighborhoods, and finish with a taste of sherry and flamenco at a local Tabanco, tying together the city’s traditions.
Bottom Line: Great for history buffs and culture lovers who want a comprehensive, relaxed walk through Jerez’s storied streets.
4. Jerez: Bodegas Álvaro Domecq Guided Tour with Wine Tasting
Taking the number four spot, the Álvaro Domecq winery offers a 1.5-hour tour that dives into the aging process of sherry, brandy, and vinegars. The tour includes a visit to a century-old cellar, where you can see the historic barrels and learn about the legacy of this family-run hotel. Guests consistently praise the excellent English-speaking guide Laura and the diverse tasting that includes some of Jerez’s finest wines. The tour is a fantastic value at $25, especially considering the quality of the wines and the behind-the-scenes access.
Bottom Line: Perfect for wine aficionados interested in the production process and tasting of top-quality sherry and brandy.
5. Jerez: Guided Winery Tour with Wine Tasting
Number five, the Cayetano del Pino Winery, offers an 80-minute guided tour where you learn about 138 years of local winemaking. The tour includes a guided walk through the winery, a discussion on Marco de Jerez wines, and tasting two exquisite wines paired with appetizers. Reviewers mention the storytelling and the fact that it’s a good intimate experience with fewer people, making it easier to ask questions. It’s a solid choice for those who want a quick yet informative peek into Jerez’s wine traditions.
Bottom Line: Best suited for travelers wanting a short, engaging introduction to local wines with good value.
6. Jerez de la Frontera: Sherry Winery Tour with Tasting
Number six combines history and tasting inside a 19th-century winery, offering a guided 1-day tour with a focus on the history of sherry production. You’ll visit the winery’s barrels and historic labels, walk through the visitor center, and sample 4 different wines. The reviews highlight the excellent explanations by guide Philippe and the generous tasting. The tour provides a comprehensive look at Jerez as the world capital of sherry.
Bottom Line: Well-suited for serious wine enthusiasts who want an immersive experience.
7. Jerez: Traditional Tapas Tour
Number seven offers a delicious journey through Jerez’s culinary scene. Over 2 hours, you’ll stroll through streets and squares, tasting famous tapas and learning about their origins from local tabancos. This is a relaxed way to enjoy the city’s flavors and stories, perfect for food lovers eager to understand Andalusian cuisine in a convivial setting.
Bottom Line: Ideal for those who want to combine gastronomy with cultural exploration.
8. Jerez: Flamenco Show and Menú at Tablao Puro Arte 2025
Number eight, the Tablao Puro Arte, features a live flamenco show inside a historic bodega dating back to 1739. For about $40, you can enjoy a passionate performance that captures the raw emotion and skill of local dancers and musicians. You also have the option to upgrade to a meal, making it a full evening experience. Reviewers rave about the authenticity and intensity of the shows, making this a must for flamenco fans.
Bottom Line: Best suited for lovers of music, dance, and cultural nights in an intimate setting.
9. Monumental Jerez Guided Tour
Number nine brings you inside Jerez’s most remarkable monuments, including the Alcázar and the cathedral. This 2-hour guided visit explores architectural details, legends, and history. The tour is praised for the knowledgeable guide, who helps you understand the story behind each stone and sculpture. It’s a balanced mix of art, history, and local lore.
Bottom Line: Perfect for architecture buffs or history enthusiasts wanting a deep dive into Jerez’s monumental treasures.
10. Jerez: City Guided Tour and the Alcazar
Number ten offers a comprehensive 2-hour experience combining a walk through the city with an interior visit of the Alcázar. The tour covers history, legends, and architecture of the 11th-century Moorish fortress. Reviewers mention the friendly guides and the insider stories about the city’s hidden corners.
Bottom Line: Excellent for travelers who want a full city experience, mixing history, art, and local stories.
11. Jerez de la Frontera: Cathedral of Jerez Ticket & Audioguide
Number eleven offers a straightforward visit to the 17th-century Cathedral. For just $9, you get a ticket, audio guide, and access to the 360º virtual experience. The cathedral showcases Baroque and Gothic elements, with an elegant Sierra de San Cristobal stone facade. Reviewers highlight the informative audio guide that enhances the visit.
Bottom Line: Great for those interested in architecture and spiritual sites without a large time commitment.
12. Visit a Century-Old Winery in the Centre of Jerez
Number twelve, this tour visits a historic winery from 1850, including an audio-visual presentation and history of sherry. The wine tasting features different labels from 1886, with an emphasis on the heritage of Jerez’s wine industry. Reviewers praise the enthusiastic guides like Linda and Angela, and the educational aspect.
Bottom Line: Perfect for those who want a deep historical understanding combined with tasting.
13. Jerez de la Frontera: Palacio Domecq Entrance Ticket
Number thirteen focuses on visiting the Palacio Domecq, a stunning example of Andalusian Baroque architecture. The 45-minute tour offers a chance to explore the palace interior, admire tapestries, paintings, and learn about its architectural significance. It’s a brief but rich experience that appeals to architecture and history fans alike.
Bottom Line: Ideal for visitors wanting a quick look at an architectural jewel.
14. Jerez de la Frontera: Premium Guided Tour to the Cooperage
Number fourteen is unique — the only cooperage in Spain open to the public. This 1.5-hour private tour walks through cooper craftsmanship and sherry cask production. Reviewers call it “exceptional” and praise the personalized, detailed experience. It’s perfect for those interested in the artisan process behind sherry casks.
Bottom Line: A rare, high-quality experience for those fascinated by craftsmanship and wine aging.
15. Flamenco Show at La Guarida del Angel with Drink
Rounding out our list, this flamenco show offers an hour of passionate performance in a historic mansion. For around $30, you can enjoy the art and emotion of flamenco, with options to include a full meal. Reviewers mention the authentic atmosphere and talented performers, making it a wonderful cultural night out.
Bottom Line: Best for flamenco enthusiasts wanting an intimate, moving show with a touch of gastronomy.
How to Choose the Right Tour in Jerez
When selecting a tour, consider your interest focus, whether it’s wine, horses, history, or flamenco. Budget plays a role: tours like Visit a century-old winery offer deep dives at reasonable prices, while experiences like the Royal Andalusian School of Equestrian Art provide a special behind-the-scenes look for a slightly higher fee. If you want to combine history and architecture, the historic center or monumental tours are ideal. For culinary explorers, the tapas tour is a delicious choice, whereas flamenco fans will find the tablao shows unforgettable.
Book early, especially for popular sites like the Royal Equestrian School or flamenco shows, to secure your preferred times. Check availability and consider pairing a tour with local dining or a longer experience for a full day of immersive Jerez.
Jerez De La Frontera offers a range of authentic, engaging tours that reveal its essence—whether through flavorful sherry, equestrian grace, or historic charm. For a first visit, a bodega tour is a must, but don’t miss the chance to experience flamenco, explore the city’s monuments, and learn about its craftsmanship. Planning ahead and booking early will help you make the most of this vibrant city’s treasures.
