La Rioja in Spain isn’t just a region; it’s a wine lover’s paradise. Known for its rich vineyards, centuries-old cellars, and renowned wineries, La Rioja offers a variety of tours that appeal to both casual sippers and serious connoisseurs. We especially enjoy the Rioja: Private Wine Tasting Tour, which combines expert-guided tastings with visits to medieval towns—perfect for those who want depth and authenticity. If you’re interested in a culinary pairing, the La Rioja: Winery Tour and 4-Course Meal with Wine Pairing offers a delicious, intimate look at winemaking alongside regional cuisine. For a more laid-back experience, the Organic Farm Tour & Spanish Ham Tasting brings you closer to the land, with organic delicacies and farm visits.
In this list, you’ll find full-day private tours, short guided tastings, and family-run winery visits—each offering a different slice of La Rioja’s wine culture. Whether you’re after an in-depth exploration or a quick taste, these experiences will help you choose what suits your trip best.
1. Rioja: Private Wine Tasting Tour
At number one, the Rioja: Private Wine Tasting Tour is a full-day experience that earns a perfect 5/5 rating based on 11 reviews. This tour lasts about 9 hours and takes you through two of Rioja’s most intriguing cellars, combining visits with authentic regional lunch. The guide is highly praised for sharing deep knowledge of the region, making the experience engaging and informative. Guests love how you explore wineries “like a local,” immersing in family-run cellars rather than commercial giants.
What sets this tour apart is its balance of wine, food, and culture. You’ll taste some of Rioja’s best wines while wandering through medieval towns, soaking up the charm of this historic region. The included lunch is described as “authentic,” adding to the sense of place. The guide’s personalized approach means you get tailored recommendations for the rest of your trip—like the best spots in San Sebastián.
This tour is ideal for travelers who want a comprehensive, all-day experience with tailored attention. It’s on the pricier side at $447 per person but offers excellent value considering the depth and quality of the visits.
Bottom Line: A top choice if you want a full, immersive day of wine, history, and local cuisine with expert guidance.
2. La Rioja: Winery Tour and 4-Course Meal with Wine Pairing
Coming in at number two, this Winery Tour and 4-Course Meal with Wine Pairing offers a concise, around two-hour experience focused on learning and tasting. Hosted at Bodegas Bohedal, just outside Haro, it combines a guided tour with a delicious four-course meal paired with regional wines. The guide Leire, a family member, makes the experience personal and warm, revealing the stories behind their wines and history.
What makes this tour stand out is its focus on education and food. You’ll learn about the winemaking process—from vineyard to barrel—while enjoying a meal cooked by the owner’s family. The small-group setting creates an intimate atmosphere, perfect for those interested in pairing food and wine. The reviews highlight how the guide’s warmth and the authentic setting make the experience memorable.
At just two hours, this tour offers great value for those short on time but eager for a taste of Rioja’s gastronomic delights. It’s perfect for foodies who want to combine wine with a local culinary experience.
Bottom Line: Excellent for a quick, high-quality immersion into Rioja wine and cuisine, especially if you appreciate family-run establishments.
3. Rioja: Wine tasting and sampling at the Martínez Alesanco family winery
Number three on our list, Wine Tasting at Martínez Alesanco, offers an affordable and intimate experience. For just $21 per person, you get a 1.5-hour visit with four wines and a kilometer zero appetizer—local, fresh produce from nearby farms. Located in Badarán, close to the UNESCO World Heritage monasteries of Yuso and Suso, it’s perfect if you’re exploring historical sites nearby.
This family-owned winery is praised for its warm hospitality and the personal touch of the owner sharing their passion. The tasting includes wines that showcase generations of craftsmanship, and the setting’s authenticity makes it stand out. Visitors particularly enjoy how the guide Lucia makes everything accessible, even for those new to wine.
Ideal for budget travelers or those with limited time, this experience offers a genuine taste of Rioja’s family wine tradition. Note that the experience is in Spanish, so some language skills or a translator might help.
Bottom Line: A budget-friendly, authentic introduction to Rioja wines, great for a quick stop en route to other attractions.
4. La Rioja: Organic Farm Tour & Spanish Ham Tasting with Wine
Ranking fourth, Organic Farm Tour & Spanish Ham Tasting offers a more rustic, land-focused experience, perfect for those wanting a hands-on look at local food production. Over two hours, you’ll visit a certified organic farm in the Biosphere Reserve, meet free-range Duroc pigs, and stroll through olive groves and horse pastures.
The highlight is the gourmet tasting of organic hams paired with two high-quality Rioja DOCa wines. This tour emphasizes sustainability and local food traditions, making it an excellent choice for eco-conscious travelers or foodies. Visitors appreciate the friendly farm environment and the chance to see how premium Spanish ham and organic produce are produced.
While it’s rated 3.5/5 based on four reviews, it offers an authentic farm-to-table experience that’s different from traditional winery visits. It’s best suited for those with an interest in organic agriculture or Spanish ham.
Bottom Line: A unique, land-based experience that combines organic food with Rioja wines, great for those interested in sustainable practices.
5. La Rioja: Sensory Experience With Wine Tasting
Number five, Sensory Experience with Wine Tasting, offers a hands-on, interactive approach. Over two hours, you explore the sensory aspects of wine—smelling, tasting, and feeling the textures of different wines. This experience includes a visit to a Centenary Winery and a guided tasting session designed to challenge your perceptions.
What makes this special is its focus on dare to feel—encouraging participants to engage their senses beyond just taste. It’s ideal for curious travelers who enjoy experiential learning and want to deepen their understanding of wine beyond the usual tasting. The reviews are glowing, citing a well-organized, fun, and educational experience.
Suitable for those with some wine knowledge or anyone wanting a playful, educational activity, this tour offers a different perspective on Rioja wines.
Bottom Line: Perfect for sensory explorers and those wanting an engaging, interactive wine experience.
6. Rioja: Wine Tour with a Winery Owner
At number six, the Wine Tour with a Winery Owner is a 7-hour deep dive into Rioja wine production. It’s an all-access pass featuring visits to three wineries, including La Bodega del Tesoro, owned by the tour provider themselves. You’ll taste wines from different styles and learn directly from the owner about the craft of winemaking.
The day includes a special lunch inside a traditional wooden wine press, making it one of the most immersive options on the list. The detailed itinerary covers scenic vineyard views, guided tastings, and insider stories, making it ideal for those wanting a comprehensive experience.
Guests highlight the personal touch of the owner and the exclusive access to their own winery as key selling points. The full-day length makes it best suited for travelers with plenty of time and a keen interest in Rioja’s winemaking diversity.
Bottom Line: An excellent choice for serious wine fans who want a detailed, behind-the-scenes look at Rioja’s wineries and unique tastings.
How to Choose the Right Wine Tour in La Rioja
When selecting a tour, consider your budget, time, and what kind of experience excites you most. If you love immersive, full-day adventures, the Rioja: Private Wine Tasting Tour offers depth and personalized attention. For a shorter but intimate taste, the Winery Tour and 4-Course Meal combines food and wine in a warm setting. Budget travelers or those in a hurry might prefer the Martínez Alesanco experience.
Farm-based enthusiasts should consider the Organic Farm Tour, while curious minds wanting a sensory challenge will enjoy the Sensory Experience. For those craving an exclusive, behind-the-scenes look, the Winery Owner Tour provides extensive access and storytelling.
Booking early, especially in high season (spring and autumn), guarantees your spot. Think about your interests—culinary, cultural, or purely wine-focused—and pick the tour that best matches your trip goals.
Final Thoughts
La Rioja is a diverse wine region with options for every palate and schedule. Whether you want a luxurious full-day private tour, a quick taste at a family-run winery, or an organic farm visit, you’ll find something memorable here. We recommend the Rioja Private Wine Tasting Tour for those seeking depth and personalized service, while the Winery Tour and 4-Course Meal is perfect for food lovers short on time.
No matter which experience you choose, remember that booking well in advance will help ensure you get your preferred date and tour. La Rioja’s wines are waiting—so raise your glass and prepare for an authentic, flavorful journey through Spain’s most celebrated wine country.
