If you’re wandering through Amsterdam and craving something a little different, the Upside Down Museum might catch your eye. It’s described as Europe’s largest Instagram experience, packed with rooms that flip your perspective and invite playful photos. We haven’t personally been, but based on countless reviews, it seems like a lively spot for those wanting to add some whimsy to their trip.
What we love about this experience is its interactive nature — the rooms are designed to be engaging and perfect for creative photo sessions. Plus, the family-friendly vibe makes it an appealing stop for travelers with kids, especially because many reviews mention how much children enjoy the trampoline, ball pit, and mirror maze. One potential downside is that it can get quite busy, which might make capturing photos a tad tricky, but we’ll get into that.
This visit is best suited for Instagram lovers, families, and anyone looking for a quick, playful break from the usual sightseeing hustle. If you’re after a more sedate museum or art gallery experience, this probably isn’t your match. But if you want to capture some fun photos and enjoy a lively, quirky environment, you’ll probably have a good time.
- Key Points
- A Closer Look at the Experience
- Booking and Entry
- What’s Included
- What’s Not Included
- The Itinerary: What to Expect in Each Room
- The Rooms and Their Highlights
- The Experience Somewhat Varies by Crowd
- Staff and Facilities
- Duration and Crowd Management
- Price and Value: Is It Worth It?
- Who Should Consider This Experience?
- Final Thoughts
- The Upside Down Museum Amsterdam Admission Ticket
- FAQs
- More Museum Experiences in Amsterdam
- More Tickets in Amsterdam
- More Tour Reviews in Amsterdam
- More Amsterdam experiences we've covered
Key Points

- Interactive and photogenic rooms perfect for creative photos
- Quick visit—about an hour, making it suitable for a short stop in your itinerary
- Prebook tickets online to save time and avoid disappointment
- Free digital photos included, adding value to your entry
- Suitable for all ages, with reviews praising its family-friendly features
- Be prepared for crowded times, especially during peak hours
A Closer Look at the Experience

The Upside Down Amsterdam is a sprawling 1500m² space divided into 25 whimsically decorated rooms. Think of it as a mashup of a museum, amusement park, and art installation with a dash of magic — perfect for snapping those eye-popping Instagram shots. Travelers are encouraged to get creative with their poses, and the entire vibe is one of lighthearted fun.
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Booking and Entry
Booking in advance is a smart move. The tickets cost about $29 per person, which, considering the digital photos included, offers decent value for a half-hour to an hour of entertainment. Reviews highlight that most visitors book around 10 days ahead, especially during busy seasons. Instant confirmation means you can breeze past the ticket line and jump straight into the fun.
What’s Included
Your ticket grants you access to all 25 rooms and decor, plus digital photos taken with the museum’s cameras. It’s worth noting that physical prints aren’t included, but you do get a gallery of your images emailed afterward—handy if you want to skip the extra cost of prints.
What’s Not Included
Food and drinks aren’t part of the package, so plan to enjoy a snack at the nearby cafes if you’re hungry. Also, the photos from the museum’s cameras are free but can sometimes be blurry, according to some reviews. Bringing your own phone or camera might be the way to go if you want sharper shots.
The Itinerary: What to Expect in Each Room

The main attraction is the large, interactive space where your imagination can run wild. The rooms are designed to create visual illusions and unexpected perspectives—think upside-down rooms, mirror mazes, portal tunnels, and fun zones like a giant ball pit and trampoline.
Many reviewers describe feeling like kids again, marveling at how surreal the rooms are. For example, one reviewer mentioned, “From trippy portal tunnels, upside-down rooms, giant ballpits and mirror mazes, The Upside Down rooms were all very exciting and we felt like kids in a candy store.” The design encourages playful exploration, and you’ll find plenty of spots to take memorable photos.
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The Rooms and Their Highlights
- Upside Down Rooms: These are the heart of the experience, where everything is intentionally tilted or flipped to mess with your perspective. They’re perfect for fun, quirky photos.
- Portal Tunnels and Mirror Mazes: These sections are great for exploring and finding unique angles for your shots. They also tend to be crowd favorites.
- Giant Ball Pit and Trampoline: Kids and adults alike love these zones, which add an element of physical fun.
- The Club and Dressing Up Areas: Some reviewers mention fun dressing-up spots and themed rooms, where you can get into character for your photos.
- Metro and Airplane Rooms: A few reviewers enjoyed sitting in cozy airplane seats or pretending to be in a metro train, adding to the immersive feel.
The Experience Somewhat Varies by Crowd
A handful of reviews mentioned that busy times can make it tricky to get clear photos or enjoy every corner without others blocking the view. As one reviewer pointed out, “unfortunately other guests made it difficult for us to really get our photos and have the rooms completely clear of camera review.” So, if you’re eager for perfect shots, going early or during less busy hours might help.
Staff and Facilities
The staff generally get positive notes for guiding visitors and helping with photos. Some reviews mention that the staff are friendly and accommodating, offering tips on how to pose or where to go next.
Duration and Crowd Management
Most visits last around 40-50 minutes, which is enough to see everything without feeling rushed. Since the experience is popular, especially in peak season, booking in advance is highly recommended. Expect some waiting time for photo slots if you visit during busy hours.
Price and Value: Is It Worth It?

At roughly $29, the ticket isn’t the cheapest museum entry in Amsterdam, but it offers good value if you’re into fun, quirky photo experiences. The included free digital photos are a nice bonus, saving you money that might otherwise go toward buying prints.
Many travelers say it’s a quick and entertaining activity, perfect for breaking up a day of sightseeing or as a family outing. The reviews repeatedly mention how much fun they had, with comments like “really good, lots of pics, and plenty of fun rooms.”
However, some feel that the experience is a bit rushed or crowded, which can detract from the enjoyment. If you’re after a more relaxed, less busy visit, try to go early in the morning.
Who Should Consider This Experience?

This museum is ideal for Instagram lovers, families with kids, and groups looking for lighthearted fun. If you enjoy playful environments and don’t mind crowds, you’ll find plenty to enjoy here. It’s particularly suited for those wanting quick, memorable photos rather than a deep dive into art or history.
If you’re traveling with children, the reviews indicate they’ll love the trampolines, ball pits, and maze sections. But do keep in mind that the experience might feel a bit chaotic at peak times, so plan accordingly.
Final Thoughts

The Upside Down Museum Amsterdam offers an engaging and lively way to spend part of your day. It’s a place that celebrates creativity and silliness, making it a perfect stop if you’re in the mood for some goofy fun and memorable photos. The blended mix of rooms, illusions, and physical zones keeps the experience fresh and exciting.
While it isn’t a lengthy or deeply educational visit, it’s a great value for those who want a quick, fun, Instagram-ready adventure in the city. Just remember to book in advance, go early if possible, and prepare for some crowds. If capturing amusing, upside-down photos is your goal, you’ll probably walk away with a smile.
This experience isn’t for everyone—if you prefer quiet museums or want a more serious cultural experience, look elsewhere. But if you want to leave with a handful of fun photos and a few giggles, this spot delivers.
The Upside Down Museum Amsterdam Admission Ticket
“It was fun and I had a good time .”
FAQs

Is the ticket for the Upside Down Museum expensive?
At around $29 per person, it’s a reasonable price for about an hour of interactive fun, especially with digital photos included. It’s a good value if you enjoy playful environments and photo opportunities.
Do I need to book my tickets in advance?
Yes, most travelers recommend booking at least 10 days ahead, as the experience gets busy quickly. Prebooking helps you skip lines and secure your preferred time slot.
What’s included with the admission?
Your ticket grants access to all 25 rooms and decor, plus free digital photos taken with the museum’s cameras. Prints aren’t included but can be emailed afterward.
Are there food and drinks inside?
No, food and drinks are not part of the ticket, so plan to bring snacks or visit nearby cafes before or after your visit.
Is this experience suitable for children?
Absolutely. Many reviews mention how kids love the trampolines, ball pits, and maze areas. It’s family-friendly and a fun outing for all ages.
How long should I plan to spend here?
Most visitors spend about 40-50 minutes exploring the rooms, taking photos, and enjoying the atmosphere. It’s a quick but memorable activity.
What should I know about crowds?
During peak hours, it can be crowded, making photos trickier. Visiting early morning or during off-peak times can give you more space and less waiting.
This quirky, colorful museum offers a lively snapshot of Amsterdam’s playful side. Whether you’re snapping pics for social media, enjoying some family fun, or just looking for a break from traditional sightseeing, it’s worth considering. Just plan ahead, arrive early if you can, and prepare to have a good laugh.
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