Traditional Tequila Tasting Experience with Jorge Cuervo

If you’re planning to visit San Jose del Cabo and want to add a memorable, authentic touch to your trip, this Tequila Tasting Experience led by Jorge Cuervo is worth considering. It’s hailed as a highlight by many previous participants, offering a fascinating glimpse into the world of tequila beyond just sipping from a shot glass.

What makes this tour stand out? First, you get to learn directly from a descendant of the legendary Jose Cuervo family, which adds a personal touch you won’t find everywhere. Second, the tasting isn’t just about drinking—it’s about understanding the history, production process, and what makes tequila truly special.

Of course, the experience is about an hour long, so it’s not overly intense or time-consuming, but that also means it’s a pretty compact way to deepen your appreciation for this iconic Mexican spirit. One thing to keep in mind is that the tour is somewhat intimate, with a maximum of 15 travelers, so it’s a good idea to book in advance (usually about 3 weeks ahead).

This experience is perfect if you’re curious about tequila, enjoy tasting different varieties, or simply want a cultural activity that feels genuine and engaging. It’s suitable whether you’re a seasoned spirit enthusiast or just someone who enjoys a good story paired with a good drink.

Key Points

• Authentic connection: Led by Jorge Cuervo, a direct descendant of the Cuervo family, ensuring a personal and authentic story.
• Educational focus: You’ll learn about tequila’s history, the regions involved, and how to identify high-quality tequila.
• Tasting variety: Sample five different tequilas, including a special barrel reserve and a dessert tequila, with expertly paired canapés.
• Cultural immersion: It’s more than just a tasting; it’s a cultural activity that highlights the traditions behind tequila.
• Intimate group size: Limited to 15 travelers, making the experience personalized and engaging.
• Value for money: At around $87, you get a comprehensive tasting and educational session, with high praise from past guests.

This tequila tasting with Jorge Cuervo isn’t your run-of-the-mill shot session. It’s a thoughtfully curated experience that combines education, culture, and flavor in a relaxed setting. From the moment you arrive at the meeting point in San Jose del Cabo, you’re greeted warmly, setting the tone for an inviting, friendly environment.

Jorge himself is an engaging storyteller, eager to share the family history and the differentiators of authentic tequila. He draws from generations of knowledge—starting with Don Jose Antonio Cuervo, who founded tequila production back in the 18th century—and makes it accessible and interesting for everyone.

Arrival and Welcome

You’ll be welcomed by the staff and guided to the tasting area, where you’ll start with a brief introduction. The intimate nature of the tour means you can ask questions freely, and Jorge often answers them thoroughly. The setting is casual, with a focus on making guests feel at home.

The Tasting: A Journey Through Flavors

The core of the activity is tasting five varieties of tequila. You’ll sample:

• Three different types of tequila, representing the spectrum from white to aged.
• One special tequila directly from the barrel—an exclusive experience that’s appreciated by many.
• A dessert tequila, perfect for ending on a sweet note.

Each shot is paired with petit Mexican canapés, carefully selected to enhance the flavors of the tequila. Think light bites that complement rather than overpower, making the tasting more refined and enjoyable.

Learning the Craft

Throughout the tasting, Jorge shares insights into what makes true tequila different from the imitations and scams often found in stores. He explains how to read labels, identify quality, and appreciate the nuances between different types. His passion is contagious, and many reviews mention how much they learned—leaving with a newfound appreciation for the spirit.

Why It Works

What’s remarkable about this activity is the combination of education and taste. It’s not just about drinking; it’s about understanding and respecting the craftsmanship behind each bottle. Past participants, like Makenna_F, have raved about how thorough the presentation is, and how they left with a deeper knowledge and “a newfound appreciation.”

The Food Pairings

Chef Roberto Gallardo’s petite Mexican canapés are thoughtfully paired to complement each tequila. Guests often mention the delicious, authentic snacks as a highlight, making the experience as much about the flavors as about the spirits themselves.

The Special Barrel Reserve and Dessert Tequila

The experience’s pièce de résistance is the special barrel reserve tequila, which offers a taste of something truly exclusive. Many reviewers describe this as a “highlight” and enjoy the opportunity to compare it with standard options. The dessert tequila provides a sweet, smooth finish, rounding out the tasting perfectly.

At around $87, this experience offers a lot more than just a few shots. You’re paying for expert knowledge, authentic family stories, and quality tequila—all in a relaxed, welcoming environment. Previous guests consistently mention that it’s worth every penny, especially given the high-quality spirits and the educational value.

Many reviews emphasize that this is a great activity for those genuinely interested in tequila or anyone wanting to deepen their understanding of Mexican culture through its most iconic spirit. The tour’s intimate size ensures you get personalized attention, which is a big plus if you’re looking for a more meaningful experience rather than a crowd-filled tasting.

Considerations

While the experience is generally well-received, keep in mind that it’s about an hour long, so if you’re tight on time or looking for a large group activity, this may not be ideal. Also, if you’re not a fan of spirits, this might not convert you, but even skeptics often leave with a more nuanced view.

This tour is perfect for spirit enthusiasts, culture lovers, or anyone keen to learn about tequila’s heritage. It’s also a fantastic choice for couples, friends, or small groups looking for an engaging, memorable activity during their stay in Cabo. If you enjoy authentic experiences, high-quality tastings, and stories behind the drinks, this is likely to be a highlight.

It’s particularly suited for those who prefer a more personal, educational approach rather than just a bar crawl. Vegetarians will be pleased to know vegan/vegetarian options are available, and the tour is accessible for service animals too.

If you’re after an activity that combines history, culture, and flavor, this tequila tasting with Jorge Cuervo offers an experience that’s both educational and delicious. You’ll walk away with a better understanding of what makes tequila authentic, how to identify quality bottles, and a handful of new favorites to bring home.

The experience’s small group size, personalized storytelling, and high-quality spirits make it a standout choice for anyone serious about tequila or simply wanting to enjoy a taste of Mexican tradition. The pairing of canapés, the exclusive barrel tequila, and Jorge’s genuine hospitality make this tour more than just a tasting—it’s a cultural journey in a glass.

For travelers who enjoy meaningful, well-curated experiences, this activity delivers more than expected. It’s a wonderful way to connect with Mexico’s spirit heritage and walk away with memorable stories and new appreciation for one of its most iconic drinks.

Is this tour suitable for children?
This experience is centered around tasting spirits and is generally designed for adult participants. While the tour is family-friendly in terms of welcoming service animals, children may not find it engaging or appropriate to participate in the tasting itself.

How long does the tour last?
The activity lasts approximately 1 hour, making it a quick but impactful addition to your day.

What is included in the price?
You’ll receive five shots of tequila, including a special barrel reserve and a dessert tequila, paired with petit Mexican canapés. The class is led by Jorge Cuervo himself.

Are dietary restrictions accommodated?
Vegetarian menus are available, and special requests can be made. Contact the provider ahead of time if you have specific dietary needs.

How far in advance should I book?
On average, this experience is booked about 27 days in advance, so it’s wise to plan ahead to secure your spot.

What is the group size?
The tour is limited to a maximum of 15 travelers, ensuring a personalized experience.

Is transportation included?
No, transportation is not included, but the meeting point is centrally located near public transit options.

Can I cancel if necessary?
Yes, free cancellation is available up to 24 hours before the tour. Just be sure to cancel in time to receive a full refund.

Who is this experience ideal for?
It’s perfect for curious travelers interested in tequila, culture, or those wanting a relaxed, educational activity. It’s especially suited for small groups, couples, or anyone eager to learn from a knowledgeable host.

If you’re ready to deepen your appreciation for tequila and enjoy a genuinely heartfelt experience, this tour with Jorge Cuervo might just be the highlight of your trip to Cabo.