If you’re looking for a relaxed, scenic experience that combines beautiful coastal views with local flavor, this Village Street Market tour in Villajoyosa might just be what you need. We haven’t personally signed up for it, but from what we’ve gathered, it offers a decent blend of sightseeing, culture, and shopping—all wrapped into a manageable half-day trip.
What really caught our attention are the panoramic drive along the Costa Blanca and the chance to stroll through a colorful old town that’s bursting with charm. Plus, the visit to the lively local market promises a genuine taste of daily life in this fishing village. That said, it’s worth noting that the tour clocking in at 4.5 hours makes it a quick, light option—ideal if you’re short on time or prefer a relaxed overview rather than an intense sightseeing day.
One potential consideration is that the tour’s limited group size—just 8 participants—means it’s more intimate but also less flexible if you prefer a private experience or more time at each stop. It’s also a tour best suited for those who enjoy a bit of both scenic driving and local market browsing, rather than intense culture or extensive beach time.
Overall, if you’re after an easy, well-organized introduction to Villajoyosa with manageable logistics and some authentic moments, this tour could be a good fit. It’s especially suited for travelers who appreciate small-group experiences and want a taste of Costa Blanca’s coastal life without a full-day commitment.
Key Points

- Short and sweet: 4.5 hours makes it perfect for a quick half-day adventure.
- Scenic drive: Enjoy a panoramic route along the Alicante coast, with stops at iconic beaches and Roman sites.
- Authentic local market: Free time to explore and shop at Villajoyosa’s lively market, filled with fresh produce, crafts, and clothing.
- Inclusive transfers: Private pick-up and drop-off from Alicante accommodations make logistics simple.
- Small-group tour: Limited to 8 participants, ensuring a more personalized experience.
- Cost value: At $129 per person, it offers a well-rounded taste of the area without breaking the bank.
The Experience in Detail

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Starting Point and Transportation
The tour begins with a pickup from your accommodation in Alicante—an easy start that spares you the hassle of navigating public transport or arranging your own ride. From there, a private van whisks you away on a 15-minute drive to the scenic Costa Blanca. The vehicle’s comfortable, and the private transfer with a driver-guide means you’re free to relax and soak in the coastal views without worrying about directions.
The Scenic Route Along Costa Blanca
Once on the road, you’ll enjoy a 1.5-hour scenic drive that showcases some of the best views the region has to offer. Expect to pass by notable sites like Postiguet Beach, Albufereta, and Muchavista Beach—each with its own vibe and picture-perfect scenery. The route also includes a stop at Port of El Campello, a lively port area where fishing boats and seaside cafes create a relaxed atmosphere.
Another highlight is the Baños de la Reina, an ancient Roman site by the sea. Though only briefly mentioned, it’s a fascinating glimpse into the history layered into the landscape, and you’ll likely get a sense of the area’s rich past just from passing by.
Villajoyosa’s Charm
When you arrive in Villajoyosa, you’ll immediately notice its colorful houses facing the sea—a legacy of its fishing tradition. The town’s old quarter is small but packed with character, perfect for a stroll to absorb its laid-back, authentic vibe. We loved the way the pastel-colored facades contrast with the azure waters, making it a photographer’s dream.
The highlight here is the local market, which offers a snapshot of daily life in Villajoyosa. You’ll have free time to explore, giving you the chance to browse fresh produce, crafts, and clothing. Several reviews mention how lively and genuine this market feels—more than just a tourist stop, it’s a genuine local hub. Some travelers have said, “I loved wandering through the stalls, sampling some local fruit, and chatting with vendors.”
More Great Tours NearbyMarket and Arts & Crafts
The tour doesn’t just stop at sightseeing; it emphasizes a taste of local culture. Alongside the market, there may be opportunities to explore arts and crafts, adding to the authentic vibe. This is a great chance to pick up unique souvenirs or simply enjoy the vibrant atmosphere.
Return Journey
After about 2 hours exploring Villajoyosa and its market, you’ll hop back into the van for the return trip. The drive back takes around 30 minutes, giving you a relaxed conclusion to your morning or early afternoon.
What’s Included and What’s Not
The package includes private transfers, a panoramic tour, and time at the market—a good deal considering the personalized touch of the small group. The price of $129 per person is reasonable for the convenience and the experience, especially given the personalized service and scenic stops.
However, you’ll want to budget for personal expenses—food, souvenirs, or additional drinks aren’t included. This makes sense given the nature of the tour, but it’s worth keeping in mind when planning your day.
Who Should Consider This Tour?

This experience is ideal if you’re looking for a relaxed, well-organized way to see parts of Costa Blanca without spending a whole day on the road. It’s perfect for those who enjoy scenic drives, exploring charming towns, and browsing local markets. Travelers who prefer small groups will appreciate the intimacy and personalized attention, while those seeking a deeper culture might find it a bit brief.
It’s also suited for visitors staying in Alicante who want to venture out for a half-day, especially if you’re on a schedule but still want a taste of local life.
Final Thoughts

If you’re after a straightforward, friendly introduction to Villajoyosa and Costa Blanca, this tour packs a lot into a manageable timeframe. You’ll get a glimpse of the region’s coastal beauty, enjoy a lively local market, and experience a bit of historical charm—all with the ease of private transfers and a small group.
It isn’t a full-on culture or a day packed with multiple sights, but for what it offers, it strikes a good balance of scenic beauty, local flavor, and comfort. Plus, the small-group setting makes it feel more personal, which is often a bonus when exploring new places.
For travelers who like their trips relaxed, scenic, and authentic, and who appreciate the convenience of organized transport, this Villajoyosa tour is worth considering. It’s especially valuable if you prefer to keep things simple and focus on the highlights, rather than trying to cram too much into a short trip.
Village Street Market: Villajoyosa
FAQ
How long is the tour?
The tour lasts approximately 4.5 hours, including pickup, driving, sightseeing, and market time.
Where does the tour start?
It begins with a pickup from your accommodation in Alicante.
What is included in the price?
The price covers private transfers, a scenic panoramic tour, time for shopping at the market, and hotel pickup and drop-off.
Are there any meals included?
No, meals are not included. You might want to bring some snacks or plan to eat before or after the tour.
Is the tour suitable for children?
The information doesn’t specify, but given its gentle pace and short duration, it could be suitable for families with older children. Always check with the provider if planning for younger kids.
How many people are in a small group?
Limited to 8 participants, making for a more intimate experience.
Can I cancel the tour?
Yes, you can cancel up to 24 hours in advance for a full refund.
What should I wear?
Comfortable clothing suitable for walking and sightseeing. Bring sun protection if the weather is sunny.
Is there any free time at the market?
Yes, you’ll have some free time to explore and shop at the Villajoyosa market.
Is this a full-day activity?
No, it’s a half-day experience, making it a good option if you want a lighter outing.
This tour offers a nice blend of coastal scenery, local culture, and relaxed exploration, perfect for travelers wanting a taste of Villajoyosa without a full-day commitment. If that sounds like your kind of trip, it could be a lovely addition to your Costa Blanca itinerary.
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