The French Riviera is famous for its glamorous beaches and charming villages, but it’s also a fantastic destination for wine lovers. The region’s warm climate, diverse terroir, and picturesque landscapes make for some memorable wine tours. We especially love the 4×4 ride in a winery because it combines off-road adventure with a personalized vineyard experience—plus, you get a chance to taste some exceptional Provençal wines. Another standout is the Day Tour Perfumery and Wine, which combines two iconic French experiences: perfume creation in Grasse and tasting the finest French wines. Whether you’re after an easygoing tasting or an immersive day, these tours offer a taste of the region’s best.
Below, you’ll find a selection of the best wine tours in French Riviera—each with its own special appeal. From rugged vineyard explorations to full-day excursions that combine perfume and wine, there’s something here for every type of traveler.
1. 4×4 ride in a winery followed by a tasting
At number 1, this guided 4×4 vineyard tour offers a fun, relaxed way to learn about Provence’s unique terroir. The tour uses a retro Land Rover Defender to take you through the vineyards, with stops to admire the landscape and the view of Porquerolles island. It lasts about 90 minutes, making it a perfect half-day activity that balances sightseeing with wine tasting.
What makes this tour stand out is the personal interaction. The owners guide you through their cuvées, sharing stories about the vineyard’s history and philosophy. As you sip local wines, you can also enjoy Provençal amuse bouches, making this an informal, friendly experience. Reviews consistently praise the knowledgeable hosts, stunning views, and the quality of the wines—“a friendly and well-informed tour,” one reviewer notes, adding that they left with plenty of rosé to share.
This tour is ideal for travelers who want a hands-on, authentic experience that combines adventure with wine tasting. It’s perfect for those who appreciate a friendly atmosphere and beautiful scenery.
Bottom line: For about $29 per person, this small-group tour offers a memorable mix of off-road exploring and wine education with a casual vibe.
2. Day Tour Perfumery and Wine
At number 2, this 8-hour full-day experience combines two of the Côte d’Azur’s most iconic attractions: a visit to Grasse, the world capital of perfume, and tasting excellent French wines. If you’re eager to see more than just vineyards and want to explore the region’s olfactory delights as well, this tour is a perfect fit.
The day begins with a guided visit to a perfume-making workshop in Grasse, where you can learn about the art of fragrance creation and even create your own scent. Afterward, the group heads to local wineries where you will sample French Riviera wines, gaining insight into the region’s wine-making traditions. The driver is described as knowledgeable, and reviews highlight that the tour exceeded expectations.
While this tour costs around $911 for a group of up to three people, it’s a fantastic option for those seeking a luxury experience with a bit of everything—perfume, culture, and wine. It’s best suited for travelers with a flexible schedule and a taste for premium experiences.
Bottom line: For a full day of sensory discovery, this tour offers a unique blend of perfume making and wine tasting in the heart of Provence, ideal for those wanting an immersive experience.
How to Choose Between These French Riviera Wine Tours
When deciding between these options, think about your interests and schedule. If you prefer a short, fun, and interactive vineyard experience, the 4×4 ride and tasting delivers a friendly atmosphere and scenic views at an affordable price. It’s perfect for casual wine lovers or those seeking a bit of adventure.
On the other hand, if you want a full-day experience that combines culture with luxury, the Perfumery and Wine tour offers a comprehensive look at the region’s fragrance and viniculture heritage. It’s best if you’re open to splurging a bit and eager for a high-end, educational outing.
Booking early is advisable, especially for the full-day tour, as spaces fill quickly. Also, consider the time of year—spring and fall generally offer better weather and more enjoyable vineyard visits.
The French Riviera offers a variety of wine experiences that cater to different tastes. For a quick, friendly taste of Provence’s vineyard lifestyle, the 4×4 ride is hard to beat. If you’re after a more comprehensive, luxe adventure combining perfumery and wine, the full-day tour is a wonderful choice. Both provide authentic insights into the region’s rich wine culture and promise memorable moments. Whatever your preference, booking ahead and choosing a tour that matches your interests will ensure you make the most of your time on this beautiful coast.
