If you’re planning a trip to Pico, Portugal, and have a soft spot for good wine and scenic landscapes, this guided Wine Tour might just be perfect for you. It offers a well-balanced glimpse into the island’s rich winemaking traditions, combined with some lovely walks through UNESCO-listed vineyards and plenty of tastings.
What really stands out about this tour is the chance to learn from a knowledgeable guide who’s passionate about Pico’s heritage—many reviews praise Filipe’s deep insight and friendly attitude. Plus, the itinerary includes a variety of stops, from visiting a traditional wine company to wandering through historic vineyards, making your day both educational and visually stunning.
That said, the experience does have a few considerations. For instance, the tour involves walking for about two hours across uneven vineyard terrains, so it’s not ideal if you’re looking for a super relaxed, sit-back day. Also, transportation isn’t included, so you’ll need to organize your own transfer to the meeting point.
This experience suits those interested in wine, culture, and scenic island views. It’s especially great for curious travelers who want a deeper understanding of Pico’s winemaking roots without sacrificing the chance to explore.
Key Points
- Expert guidance: Filipe and Gabriel are highly praised for their knowledge and friendliness, making the experience engaging and informative.
- Scenic vineyard walks: The tour includes walking through UNESCO World Heritage vineyards, offering gorgeous views and a chance to see traditional planting methods.
- Variety of stops: From a wine museum to a historic village, the itinerary is well-rounded and offers plenty of local flavor.
- Tastings included: You’ll sample wines and brandies that showcase Pico’s unique flavors, enhancing your appreciation for the island’s terroir.
- Regionally grown lunch: An included meal with local cheeses complements the tastings and gives you a taste of regional cuisine.
- Flexible cancellation: Free cancellation up to 24 hours in advance boosts peace of mind, especially if weather or plans change.
Breaking Down the Itinerary
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Stop 1: Picowines – Guided Visit & Tastings
The tour kicks off at Picowines, where you’ll get a guided look at a local winery. Here, you’ll learn about Pico’s winemaking processes—many reviews mention Filipe’s ability to explain things clearly and passionately. The tasting session is an integral part; you’ll sample some exclusive wines that highlight the island’s unique climate and volcanic soil.
Expect about an hour here, and based on reviews, you’ll probably find yourself appreciating the craftsmanship behind Pico’s wines more than you thought possible. Marcia highlighted Filipe’s knowledge, mentioning how he is well-versed not just in wine but also in island culture. That personal touch makes this stop stand out.
Stop 2: Pico Wine Museum – Guided Tour
Next, you’ll visit the Pico Wine Museum for roughly 45 minutes. This is a great chance to understand the history and evolution of winemaking on the island. The museum tour provides context that enriches your tasting experience later. Expect to see old tools, photographs, and stories that show how winemaking has been part of Pico’s identity for generations.
Stop 3: Trilha de Vinhas – Walk through UNESCO Vineyards
The highlight for many is the Trilha de Vinhas, a one-hour guided walk through the vineyards that have earned UNESCO World Heritage status since 2004. This area features traditional stone walls and terraced vines that cling to the volcanic landscape. Many reviews rave about the atmosphere—it’s the perfect place to soak in the scenery, breathe in the fresh air, and take some photos.
Raisa, a reviewer, said the walk was lovely, with a peaceful vibe that makes you feel connected to the land. It’s a fantastic way to see how the vines are cultivated and understand why Pico’s wine is so distinctive.
Stop 4: Lajido da Criacao Velha – Heritage Vineyards & Short Trail
This optional stop offers a peek into century-old vineyards in a UNESCO heritage site. The small trail here (about 30 minutes) gives visitors a chance to see historic vineyards up close. Many travelers find it fascinating how these vines have survived for hundreds of years, and it’s an authentic glimpse into Pico’s enduring winemaking traditions.
Village Visit: Madalena do Pico
The tour then takes you to Madalena do Pico, often called the wine capital of the Azores. Here, you can walk around the charming village, enjoy local architecture, and soak in the village’s lively yet relaxed atmosphere. It’s a good spot for some leisurely exploring and perhaps picking up a souvenir or two.
Final Stop: Interpretation Center & Northern Vineyard Area
The last stop is at the Centro de Interpretacao da Paisagem da Cultura da Vinha da Ilha do Pico, located in Lajido de Santa Luzia. This UNESCO-listed vineyard area offers a brief visit (about an hour) where you can see traditional cultivation techniques and learn about the landscape’s cultural importance. Many reviews point out that Filipe’s explanations here really deepen understanding of the region’s viticultural heritage.
The tour ends back at the starting point, giving you a full day immersed in Pico’s wine and landscape.
What’s Included and What to Keep in Mind

Your ticket covers wine tastings, a regional lunch, entrance fees, a certificate guide, and insurance. The included meal is described as regional, with some reviewers mentioning lots of cheese, which pairs beautifully with the wines. The tour’s price, at roughly $162.55 per person, offers good value given the number of stops, tastings, and the expert guidance.
However, transportation isn’t included, so if you’re staying outside the meeting area, you’ll need to organize your own way there. The tour starts at 10:00 am at João Quaresma Maritime Ferry Terminal in Madalena—an easy-to-find spot for most visitors staying nearby.
The Group & Duration
This is a small-group experience, limited to 8 travelers, which ensures a personalized vibe. It lasts about 8 hours, including walking, tastings, and sightseeing. Many reviews praise the pace—never rushed, with enough time at each stop to really soak it in.
The Real Traveler Insights

We love how many travelers mention Filipe’s enthusiasm and knowledge—he’s clearly passionate about Pico and its wines. Brenda pointed out the walking aspect, saying, “You get to walk in the vineyards to enjoy the lovely atmosphere,” and many reviewers appreciated the mix of education and scenery.
Rachel highlighted Filipe’s ability to answer questions, noting, “We learned so much about Pico Island and its wine culture,” which adds depth to the experience. Another reviewer, laurenkocher, called it “a very unique wine landscape” and appreciated learning about the culture and way of life through the tour.
The overall feedback is overwhelmingly positive, with a perfect 5-star rating based on 46 reviews. Travelers often mention that Filipe and Gabriel made the tour engaging, friendly, and informative—adding a personal touch that elevates what might otherwise be a standard winery visit.
Who Should Consider This Tour
If you’re someone who loves wine and wants to see how Pico’s landscape influences its flavors, this tour is a great fit. It suits travelers who enjoy a bit of walking, cultural insights, and scenic views without feeling overwhelmed by busy schedules. It’s ideal for those who value expert guides and authentic experiences.
It may not be perfect if you prefer to travel entirely independently or want a more relaxing, less active day. Also, if you’re averse to walking or have mobility concerns, the vineyard walks might be a bit challenging.
Final Thoughts
This Pico Wine Tour offers a well-rounded day exploring the island’s viticultural roots, scenic landscapes, and local culture. With knowledgeable guides, immersive vineyard walks, and tastings of top-quality wines and brandies, it’s an experience that satisfies the curious and the connoisseurs alike.
The inclusion of regional lunch, the UNESCO heritage sites, and the small-group setting all contribute to a personal, engaging trip. For anyone eager to learn about Pico’s winemaking traditions and enjoy its stunning scenery, this tour provides a meaningful, memorable day.
Wine Tour
“Filipe is not just knowledgeable about Pico and Azorean wine, but also about the islands culture and history. When I mentioned my Grandmother was …”
FAQs
Is transportation included in the tour? No, transportation to and from the meeting point isn’t provided, so you’ll need to organize your own transfer to João Quaresma Maritime Ferry Terminal in Madalena.
What should I wear or bring? Comfortable walking shoes are recommended due to vineyard walks. Bring sunscreen, a hat, and a water bottle, especially if the weather is sunny.
How long is the tour? The experience lasts about 8 hours, starting at 10:00 am and ending back at the meeting point.
Can I cancel if my plans change? Yes, you can cancel free of charge up to 24 hours before the tour, which offers some flexibility if your plans shift.
Is this tour suitable for families? The reviews don’t specifically mention children, but since it involves walking and wine tastings, it’s probably best suited for adults or older teens with an interest in wine and culture.
Are the tastings included in the price? Yes, the price covers wine and brandy tastings, along with a regional lunch.
What language is the guide’s commentary in? The reviews suggest the guides are very knowledgeable and engaging; typically, such tours are in English, but confirm with the provider if needed.
How many people will be in the group? The tour is limited to a maximum of 8 travelers, ensuring a personalized experience.
What makes this tour special compared to visiting wineries alone? The guided aspect, storytelling, and inclusion of UNESCO sites make this a richer, more educational experience than just visiting a winery on your own.
In summary, if you’re after an authentic taste of Pico’s wine and landscape with a warm, knowledgeable guide leading the way, this tour delivers. It’s a chance to see the island’s vineyards, taste its wines, and learn about local traditions—all in one well-organized day.
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