Zaanse Schans: Brewery HOOP Tour and Tasting — A Genuine Taste of Dutch Craftsmanship
If you’re exploring the North Holland area and looking for something authentic, a visit to Brouwerij HOOP for a guided brewery tour and beer tasting might just become a highlight of your trip. This experience offers a chance to peek behind the scenes of a local craft brewery, learn about the brewing process, and enjoy some well-crafted beers—all in a cozy, welcoming setting close to the famous Zaanse Schans.
What we love about this tour is how personal it feels; it’s not a huge, impersonal group but a more intimate look at local brewing. The guides are described as passionate and eager to share their knowledge, which makes the experience both educational and fun. Plus, the tasting of four distinct beers paired with traditional snacks like bitterballen and nuts adds a real flavor of Dutch culture.
A potential consideration is that the tour lasts about one hour, so it’s not a deep dive into brewing but more of an overview—perfect if you’re after a quick, engaging experience rather than a lengthy session. Also, it’s not suitable for children under 18 or people with mobility issues, which is good to remember if you’re traveling with family or friends with specific needs.
This tour appeals to those who appreciate craft beer, local traditions, and a personal touch. If you’re someone who enjoys exploring small, artisanal breweries and learning about their stories, this experience should definitely be on your list.
Key Points
- Authentic Local Experience: Visit a family-run brewery with a passion for quality and tradition.
- Educational & Engaging: Learn about the brewing process in a friendly, guided setting.
- Tasty & Cultural: Enjoy four different craft beers paired with traditional Dutch snacks.
- Short & Sweet: About one hour long, perfect for fitting into a busy itinerary.
- Accessible & Convenient: Located near Zaanse Schans; includes a wheelchair-accessible option.
- Limited for Children & Mobility-Impaired Visitors: Not suitable for under 18 or those with mobility challenges.
The Experience in Detail

When you sign up for the Brewery HOOP Tour and Tasting, you’re in for a straightforward but memorable peek into Dutch craft brewing. The tour starts at the brewery in Oud-Zaandijk, a charming spot close to the iconic Zaanse Schans. Upon arrival, you’ll be greeted by the friendly staff and guided to the main area, where the atmosphere is warm and inviting.
The guided tour itself is led by an expert who clearly loves what they do. We’ve heard from reviewers that the guide’s enthusiasm is contagious, and they take their time to explain each step of the process—from selecting ingredients to fermentation and bottling. One reviewer even described the guide as “doing that with passion, a cheerful, positive attitude, and taking time to answer questions,” which, to us, makes all the difference in creating a memorable experience.
During the tour, you’ll learn why Brouwerij HOOP considers itself a part of the Zaanstreek brewing tradition. The brewery’s philosophy revolves around craftsmanship, innovation, and honoring local heritage—all qualities that shine through in their beers. It’s not just about drinking beer but understanding what makes each brew unique, from flavor profiles to the stories behind the ingredients.
Planning more time in Zaandijk? We've covered other experiences worth considering.
The Tasting Component
After the tour, you’ll move into the “Experience Room” for the tasting part. Here, you’ll sample four different beers—each with its own character and story. Reviewers have specifically appreciated the value for money: four beers paired with snacks for a modest price, making it a good deal. The beers are described as full of flavor and character, reflecting the passion the brewery puts into each batch.
The snack pairing isn’t just an afterthought; the bitterballen (a Dutch snack) and crunchy nuts complement the beers, enhancing the tasting experience. The water provided helps cleanse your palate between sips, making sure you appreciate each beer’s distinct qualities.
The Setting and Atmosphere
Located in Oud-Zaandijk, the brewery offers a cozy, unpretentious vibe that feels authentic. It’s the kind of place where you can relax and really get a sense of Dutch brewing culture. The proximity to Zaanse Schans makes it an ideal stop if you’re already exploring the historic windmills and traditional Dutch houses. It’s a perfect way to add a local, small-scale touch to your day.
The Group Size and Interaction
Reviews emphasize how non-massive this experience feels. It’s described as personal and relaxed, with a guide who takes the time to explain things thoroughly. If you prefer intimate tours where you can ask questions freely, this setup is ideal. The group size is manageable, allowing for a friendly atmosphere.
More Great Tours NearbyPractical Details
The tour lasts around 1 hour—enough time to learn, taste, and enjoy without feeling rushed. It’s accessible for wheelchair users, but note that it might not be suitable for people with mobility impairments. Arriving a few minutes early is recommended so you can start on time and settle in comfortably.
Transport to the brewery is not included, so it’s best to plan your route ahead—public transport or a short drive works well. The experience is available in English, ensuring clear communication and a friendly, informative atmosphere.
The Value Proposition
Considering the price includes a guided tour, four craft beers, snacks, and a friendly guide, many reviewers feel this is good value. It’s an affordable way to get a behind-the-scenes look at a local brewery without the commitment of a lengthy or pricey tour.
Who Is This Tour Best For?

If you’re a craft beer enthusiast or curious about Dutch brewing traditions, this tour offers a genuine look into a local operation. It’s especially suited for travelers who appreciate learning from passionate guides and enjoying a relaxed tasting session. It’s also perfect for those staying near Zaanse Schans who want a short, engaging activity without the crowds.
This experience might not be ideal if you’re traveling with underage children, have mobility issues, or prefer more extensive brewery visits. But for most, it’s a charming, accessible, and tasty addition to a Dutch day out.
Final Thoughts

The Brouwerij HOOP Tour and Tasting offers a sincere glimpse into Dutch craft brewing, paired with a friendly atmosphere and good value. It’s a great way to support local artisans and enjoy some flavorful beers in a setting that feels personal rather than commercial.
Whether you’re a beer lover or simply eager to experience another facet of Dutch culture, this tour will give you insights, taste, and a memorable story to take home. It’s a small, genuine experience that gives you more than just a souvenir—it provides a taste of the passion that goes into every brew.
If you’re near Zaanse Schans and want to add a local flavor to your trip, this is a solid choice. Just remember that it’s brief, so if you’re craving a deeper dive into brewing, you might want to look for longer or more detailed options elsewhere.
Zaanse Schans: Brewery HOOP Tour and Tasting
“Het was niet zo massaal, dus persoonlijk. Die jongen van de rondleiding deed dat vol passie , vrolijke positieve uitstraling en nam uitgebreid de t…”
FAQ

Is the tour suitable for children?
No, this experience is only for participants aged 18 and over, as it involves tasting alcohol.
How long does the tour last?
The entire experience takes about 1 hour, making it easy to fit into a busy day of sightseeing.
Is transportation to the brewery included?
No, transportation isn’t part of the package, so plan to get there by public transport, car, or bike.
Is the brewery accessible for wheelchairs?
Yes, the tour is wheelchair accessible, but it’s good to arrive a few minutes early.
What’s included in the price?
Your ticket covers a guided brewery tour, four craft beers tasting, snacks (bitterballen and nuts), and water.
Can I cancel the booking?
Yes, you can cancel up to 24 hours in advance for a full refund, offering some flexibility for your plans.
This brewery tour provides a straightforward, authentic taste of Dutch beer culture, delivered by passionate guides and paired with tasty snacks. It’s a solid choice for anyone looking to enjoy a quick, engaging experience without fuss.
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