- Exploring the Setúbal Wine Region: An Honest Look at the Private Tour from Lisbon
- Key Points
- What to Expect on the Tour: A Deep Dive
- Starting Point and Timing
- The Itinerary in Detail
- What You’ll Taste
- Guides and Experience Quality
- Transportation and Flexibility
- Cost and Value
- Overall Impressions from Guest Reviews
- Who Is This Tour Best For?
- Frequently Asked Questions
- Final Thoughts
- Private Wine Tasting in the Setúbal Wine Region, from Lisbon
- Want to Know More? Here Are Some Common Questions
- More Private Tours in Lisbon
- More Food & Drink Experiences in Lisbon
- More Tour Reviews in Lisbon
- More Lisbon experiences we've covered
Exploring the Setúbal Wine Region: An Honest Look at the Private Tour from Lisbon

If you’re contemplating a day trip from Lisbon to experience Portugal’s renowned wine scene, this private tour in the Setúbal region might catch your eye. It promises a full day of wine tastings, scenic views, and a chance to learn about local varietals—all in the comfort of a private vehicle with your own guide. While I haven’t taken this specific tour myself, the rave reviews and detailed itinerary paint a pretty appealing picture.
Two things we love about this experience are the intimate, personalized approach—thanks to the private guide and vehicle—and the variety of wineries visited, which offers a well-rounded glimpse into the region’s wine styles. Plus, many reviews highlight the knowledgeable guides who turn tasting moments into engaging lessons. One consideration is that the tour’s food offerings are somewhat limited unless you opt for the full lunch, so if you’re after a substantial meal or have dietary restrictions, you’ll want to plan ahead.
This experience seems ideal for those looking for a relaxed, educational, and wine-focused day outside Lisbon, especially if you appreciate the idea of having a dedicated guide to tailor the day to your interests. Whether you’re a wine enthusiast or simply want a taste of Portugal’s wine culture in a scenic setting, this tour ticks many boxes.
Key Points

- Private and Personalized: You and your guide are the only participants, making it flexible and tailored to your interests.
- Comprehensive Wineries: Visit multiple wineries, including historic cellars and cooperatives, for a broad perspective on the region’s wines.
- Learning and Tasting: Enjoy tasting 7–10 wines, with insights into Portuguese varietals and wine-making processes.
- Scenic and Cultural Highlights: Admire beautiful landscapes and explore local villages, with optional lunch at a family-run restaurant.
- Flexible Options: Choose between visiting two or three wineries, with or without a full lunch, depending on your preferences.
- Good Value: For around $139, you get a full day of guided tastings, transportation, and some local snacks—considered fair by many travelers.
Prefer personalized experiences? Here are other private options we've covered in Lisbon
What to Expect on the Tour: A Deep Dive

Starting Point and Timing
The tour kicks off at 9:30 am, with pickup from your hotel, Airbnb, or cruise port in Lisbon. This early start is great if you want to maximize your day, and the private transfer means you won’t be stuck in a crowd or waiting for others. The drive to Setúbal takes about 35 minutes, offering a comfortable ride with scenic views along the way.
The Itinerary in Detail
Stop 1: Ponte 25 de Abril
While this bridge might look familiar—it’s the suspension bridge connecting Lisbon to Almada—it’s also a popular sightseeing point. The tour’s first stop is here, primarily for brief photo opportunities and to set the scenic tone of your day. It’s a quick 35-minute stop with no admission fee, just an opening act before the wine adventures commence.
Stop 2: José Maria de Fonseca
This is one of Portugal’s most iconic wineries, established in 1834, and still family-owned through seven generations. As a highlight, you’ll tour a historic cellar and sample wines, gaining insights into the long-standing tradition behind this brand. Reviews praise guides here for their knowledge, with one saying, “He is so knowledgeable about wine he is an incredible interesting human being.” The tasting here gives you a taste of Portugal’s winemaking legacy.
Stop 3: Quinta do Alcube
A century-old family winery, Quinta do Alcube offers a more traditional atmosphere. It’s a place to taste a regional selection and understand the agricultural side of wine production. Reviewers note that the small-scale, authentic vibe provides a genuine look into Portugal’s wine roots.
Stop 4: Casa Mae da Rota de Vinhos
This is a regional “Mother House” where 24 wineries from Setúbal unite. Visiting here means sampling a variety of local styles and understanding how terroir influences different wines. It’s a smart way to get a broad taste of the region in one spot.
Stop 5: Adega de Palmela
This cooperative winery provides a more industrial perspective, especially during harvest time when the production process is in full swing. The short stop gives a quick but insightful look at how larger wineries operate.
Optional Lunch in Palmela
If you opt for the full-day experience with lunch, you’ll dine at a traditional family-owned restaurant. Reviewers rave about the fresh, well-prepared seafood and local dishes, with one calling it “the best meal we had in Portugal.” The meal includes entrees, main dishes, desserts, and drinks—perfect for refueling after a morning of tastings.
What You’ll Taste
Depending on your chosen package, you’ll sample about 7–10 wines across the visited wineries. The tasting menu includes different varietals, offering a comprehensive view of Portugal’s wine diversity. Some reviews highlight the quality of the wines, describing the experience as “fantastic,” “spectacular,” and “unforgettable.” Multiple guests also note that their guides made the tastings engaging and educational.
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Guides and Experience Quality
The consistently high praise for guides like Ricardo, Vasco, and Rodrigo underscores that this tour isn’t just about the wines—it’s about the people sharing their passion and knowledge. Guests often mention how guides make the experience fun and informative, turning tastings into lessons without feeling like a classroom.
Transportation and Flexibility
Travel is by private, air-conditioned vehicle, which contributes to a comfortable and relaxed day. You have the option to customize your visit (e.g., choosing fewer wineries or including a full lunch), making this a flexible experience suited to your pace and interests.
Cost and Value
At just over $139 per person, this tour offers a lot: transportation, multiple winery visits, tastings, and a meal (if you opt for it). Several reviewers feel this is a worthwhile price, especially considering the personalized service and the quality of wines. Some, however, found the food portion small or the wine selection skewed towards sweeter wines, but these are minor points and easily manageable with pre-tour communication.
Overall Impressions from Guest Reviews
The tour receives an almost perfect 4.9/5 rating from over 570 reviews, with 98% recommending it to others. Guests rave about guides’ knowledge, the scenic beauty of the region, and the opportunity to taste authentic Portuguese wines. Many say it’s the highlight of their trip to Lisbon, especially noting guides like Ricardo for their friendliness and expertise.
One review sums it up nicely: “If you go on this tour, you must have Ricardo. Not only is he knowledgeable about wine, but he is an incredibly interesting human being. Kind, considerate, and a joy to be with.” That personal touch really seems to define this experience.
Who Is This Tour Best For?
This private wine tour is perfect if you’re looking for an intimate, flexible, and educational experience outside Lisbon. It suits wine lovers, those wanting a scenic escape, and travelers who appreciate personalized service. If you’re eager to learn about Portuguese varietals and enjoy tastings without the hustle of a large group, this tour hits the right notes.
It’s also a good pick if you want a mix of sightseeing and wine, especially with the option to include a substantial local lunch. However, if you’re after a big-food, high-energy tour or have specific dietary restrictions, you might want to communicate your needs beforehand or choose a different experience.
Frequently Asked Questions
Is this tour suitable for children or families?
While not specifically tailored for children, since it focuses heavily on wine tastings, it might be less ideal for younger kids. The private nature could, however, make it flexible if traveling with older children who enjoy scenic drives.
Can I customize the winery visits?
Yes, depending on your booking options, you can choose to visit two or three wineries, and some tours include a full lunch. The wineries visited are selected based on availability and weather conditions, but the guide aims to tailor the experience to your preferences.
What does the price include?
The $139 covers private transportation, guide services, entrance fees to all visited wineries, tastings (7–10 wines), and snacks like cheese and bread. A full lunch is optional but typically included in the more comprehensive package.
Are the wine tastings focused on specific types of wine?
You’ll sample a variety of Portuguese wines, including some regional varietals. The experience is designed to show the diversity of wines produced in Setúbal, from traditional to more modern styles.
What is the tour duration?
The tour lasts approximately six hours, starting at 9:30 am, with flexible timing based on your preferences and the stops made.
Is hotel pickup guaranteed?
Yes, pickup and drop-off at your Lisbon accommodation or cruise port are included, making it easy to fit into your travel plans.
Final Thoughts

If you’re seeking a relaxed, immersive way to explore Portugal’s wine culture, this private tour in Setúbal offers a compelling mix of scenic views, diverse tastings, and expert guidance. The small-group, personalized setting ensures you get the attention and insights that make wine tasting memorable, all within a manageable day trip from Lisbon.
It’s especially well-suited for those who value quality over quantity, prefer private experiences, and want to learn about local wines in an authentic setting. While the food portions might be small for some, the overall experience delivers on both education and enjoyment. With glowing reviews highlighting guides like Ricardo and Vasco, you’re pretty much guaranteed an engaging, friendly journey into Portugal’s wine world.
Private Wine Tasting in the Setúbal Wine Region, from Lisbon
“If you go on this tour you must have Ricardo. Not only is he knowledgeable about wine he is an incredible interesting human being. Kind considerate…”
Want to Know More? Here Are Some Common Questions

Is there any flexibility regarding the wineries visited?
The wineries are chosen based on availability and weather, but guides aim to tailor the experience when possible, including choosing fewer wineries if you prefer more time at each.
What should I wear?
Smart casual is the recommended dress code. Make sure to wear comfortable shoes if you plan to walk around the wineries or villages.
Can I include a full lunch?
Yes, the tour offers an option with a full meal at a traditional family restaurant, which many guests find to be a highlight—especially for seafood lovers.
What happens if the weather is bad?
The tour requires good weather, but if canceled due to bad conditions, you’ll be offered an alternative date or a full refund.
Are there any hidden costs?
All entrance fees and tastings are included in the price. Extra items like additional drinks or souvenirs are not included but are up to you.
How far in advance should I book?
On average, this tour is booked about 52 days ahead, so it’s wise to plan early if you’re set on a specific date.
Whether you’re a seasoned oenophile or just curious about Portugal’s wine reputation, this private Setúbal wine tour offers a friendly, insightful way to spend a day outside Lisbon—likely one of the more memorable parts of your trip.
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