Exploring the Portofino and Santa Margherita Private Tour from Genoa

If you’re dreaming of experiencing Italy’s stunning Riviera villages without the hassle of planning every detail, this private tour from Genoa might just be your ticket. It promises a full day of exploring two quintessential towns—Portofino and Santa Margherita—while offering the comfort of a private vehicle and expert guide. From the moment you step into the luxury transport, you realize this isn’t just a standard sightseeing trip, but a personalized experience with some thoughtful touches along the way.
What we particularly like about this tour is the well-organized itinerary that balances iconic sights with relaxed strolls, and the inclusion of ferry tickets—making the transition between towns smooth and scenic. Also, having a dedicated guide ensures you’ll get insights into the towns’ stories and hidden gems, rather than just ticking off photo stops.
One potential consideration? The price point, at around $764 per person, isn’t cheap, but for the personalized service, convenience, and the included ferry rides, it’s a solid value—especially if you’re traveling with a group of up to 15 people. It’s best suited for travelers who want an in-depth, comfortable, and flexible day trip without the stress of navigating on your own.
This tour caters well to those who appreciate a mix of history, scenery, and local flavor—all wrapped into one seamless experience. Whether you’re celebrating a special occasion or simply want to indulge in a carefully curated day on the Ligurian coast, it’s worth considering.
Key Points

- Personalized Experience: Private vehicle and guide ensure a tailored sightseeing day.
- Includes Ferry Tickets: Hassle-free transfer between Santa Margherita and Portofino.
- Flexible Schedule: About 8 hours, with ample time at each stop for photos, strolling, and enjoying views.
- Stunning Photo Ops: Panoramic vistas from Castello Brown and Faro di Portofino are highlights.
- Comfort & Convenience: Hotel pick-up and drop-off make the day effortless.
- Ideal for Group Travel: Designed for groups of 12-15, with ferry included for Portofino access.
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An In-Depth Look at the Experience
Starting from Genoa with Ease
This tour begins with the convenience of hotel pickup, so no need to worry about figuring out transportation. A private, luxury vehicle with a chauffeur whisks your group off on the approximately two-hour drive to the Riviera. This part of the trip is more than just transportation—it sets the tone for a relaxed, comfortable day where you can sit back and enjoy the scenery.
The 8-hour timeframe strikes a good balance, allowing you to explore multiple sites without feeling rushed. And since the guide is dedicated for the entire day, you gain a local perspective and can tailor the stops based on your interests.
The Charm of Portofino
The first major stop is Portofino, a small yet famous fishing village that’s evolved into a symbol of Italian elegance. Arriving in the Piazzetta, you’ll notice the pastel-colored houses and the lively buzz of cafes, yachts, and travelers. Your guide will point out key sights and give you a feel for the town’s vibe.
The highlight here is Castello Brown, which sits perched above the harbor. It’s free to walk around externally, but the views from the castle are what truly make it worthwhile. Be prepared for a bit of a climb—good walking shoes are recommended—but the panoramic vistas of the bay make it worth the effort. Travelers have appreciated the guide’s explanations here, with one review praising how well he shared the history and stories behind each sight.
Portofino’s charm is in its scenery and atmosphere. While the town can be crowded during peak times, the tour’s timing usually allows for a more peaceful experience, especially if you’re early or late in the season.
Santa Margherita Ligure
Next, a short ferry ride (included in the price for groups of 12-15) takes you to Santa Margherita. This town offers a more laid-back vibe compared to Portofino, with a palm-lined promenade and elegant villas. The ferry adds a scenic, relaxing element to the day—no crowded buses or tricky parking.
Once in Santa Margherita, you’ll visit notable spots like the Basilica di Santa Margherita and Villa Durazzo. The basilica, a grand structure with beautiful frescoes, is mostly appreciated from outside—giving visitors a chance to admire its architecture without the long queues or entry fees. Villa Durazzo, with its lush gardens and historic architecture, is an excellent spot to imagine the golden days of Italian aristocracy.
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The Hidden Treasures: Abbey and Lighthouse
The tour also features visits to the Abbey of San Fruttuoso and the Faro di Portofino, both offering remarkable views and stories. While the abbey is only viewed from the outside, it’s surrounded by lush greenery and has a fascinating history involving monks and pirates. Nearby, you might want to check out the submerged Christ of the Abyss statue if you’re into diving or snorkeling, as the waters around are famous for it.
The Faro di Portofino lighthouse marks the end of the journey, providing sweeping views of the coastline and giving you a sense of the maritime history that still defines this area.
Practical Details & Considerations
The private tour’s price includes not just transportation but also a dedicated guide, ferry tickets, and hotel pickup and drop-off. This means more time enjoying the sights and less worrying about logistics. However, food and drinks are not included, so bringing snacks or planning a meal in town is wise—especially since you’ll likely be hungry after a day of sightseeing.
While most travelers can participate, keep in mind the group size maxes at 15, making for a more intimate experience but also requiring some planning for larger parties. The tour is flexible enough to accommodate different interests, and the guide is praised for making extra time when needed.
Who Will Love This Tour?

If you’re after a comprehensive day that hits all the highlights of Portofino and Santa Margherita without the fuss, this private experience is a strong choice. It’s particularly suited for couples, friends, or small groups who value comfort, personalized attention, and a relaxed pace. It can also be ideal for those celebrating a special occasion or simply wanting to indulge in a tailored Riviera experience.
Travelers who appreciate stunning views, historical sights, and a leisurely vibe will find plenty to love here. The inclusion of ferry rides and hotel pickup makes it easy to focus on enjoying the day rather than stressing over logistics.
Final Thoughts

This private tour from Genoa offers a well-rounded exploration of two of Italy’s most picturesque seaside towns. Its strengths lie in the personalized service, scenic ferry rides, and knowledgeable guides who bring the towns’ stories to life. While it’s a pricier option, the convenience, comfort, and curated experience justify the cost—especially if you’re traveling with a group.
For those seeking an efficient yet intimate way to see Portofino and Santa Margherita, this tour provides a seamless, enjoyable day that’s tailored to your pace and interests. The views, history, and local flavor are all part of what makes this trip memorable.
Portofino and Santa Margherita Private Tour from Genoa Hotel
“Alex and our driver were great tour guides! He really took the time and made the trip very enjoyable. He gave us extra time when we needed it and e…”
FAQs

Is hotel pickup available for this tour?
Yes, the tour includes hotel or apartment pickup and drop-off from Genoa, making the start and end of the day hassle-free.
How long is the drive from Genoa to Portofino and Santa Margherita?
The journey takes about two hours each way, giving you enough time for comfortable travel and some scenic views along the way.
Are ferry tickets included in the price?
Yes, ferry roundtrip tickets between Santa Margherita and Portofino are included for groups of 12-15 people, ensuring easy transfers between the towns.
Can I customize the itinerary?
Since this is a private tour, the guide can likely accommodate some preferences, especially regarding timing at each stop. It’s worth discussing your interests with the operator beforehand.
What are the main attractions I’ll see?
Highlights include Portofino’s Piazzetta, Castello Brown, Santa Margherita’s basilica, Villa Durazzo, and the Faro di Portofino. The abbey is viewed from outside, but its surroundings are scenic and full of stories.
Is this tour suitable for families?
While not specifically tailored for children, the leisurely pace and scenic stops can appeal to families with older kids interested in scenery and history. Just consider the walking involved.
What’s the best time to book this tour?
Most travelers book about 102 days in advance, which suggests popular dates fill quickly—especially in peak season. Early planning helps secure your spot and preferred timing.
If you’re looking to explore Italy’s stunning coast with ease, comfort, and a knowledgeable guide by your side, this private tour strikes a nice balance. It’s a chance to see the shimmering coves, historic sites, and colorful villages without feeling rushed or overwhelmed—a true taste of the Ligurian charm.
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