If you’re dreaming of rubbing elbows with Ferrari’s legendary cars and learning about the brand’s fascinating history, the Ferrari Full Day tour in Bologna might just be what you’re after. While I haven’t personally taken this exact tour, I’ve looked into it thoroughly and spoken with travelers who have, so I can give you an honest, detailed picture of what to expect. It promises a full day immersed in the Ferrari universe, with visits to museums, a panoramic track tour, and a tasty regional lunch.
What I love about this experience? First, the access to both the Enzo Ferrari Museum in Modena and the Ferrari Museum in Maranello is a big win—these are must-see for any car enthusiast or history buff. Second, the guided shuttle tour of the Ferrari factory and Fiorano track offers a rare peek behind the scenes, adding a bit of glamour and authenticity. But, as with all tours, there are some things to consider—mainly the price point, which is fairly steep, and the fact that some parts of the tour may feel rushed or less engaging for certain travelers.
This tour could be perfect if you’re a Ferrari fanatic, a motor enthusiast, or someone who simply wants a memorable day soaking up Italy’s motor culture. Travelers looking for a relaxed day with plenty of photo opportunities and insider insights will find a lot to like. However, if you’re not particularly into cars or expect a highly personalized guide experience, it might feel a bit commercial or hurried.
- Key Points
- The Itinerary: What You Can Expect
- Visiting the Enzo Ferrari Museum in Modena
- Ferrari Museum in Maranello
- Panoramic Tour of the Maranello Track
- Lunch at a Typical Farmhouse in Formigine
- What’s Included and What’s Not
- The Price: Is It Worth It?
- The Experience: Pros and Cons
- What Travelers Love
- Possible Drawbacks
- Who Is This Tour Best For?
- FAQs
- Ferrari Full Day
- Final Thoughts
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Key Points

- Comprehensive itinerary with museums, factory views, and a scenic track tour
- Includes a traditional Italian lunch, adding a cultural touch to the day
- Private transport and hotel pickup make for a hassle-free experience
- Guided shuttle and guided tours provide valuable insights into Ferrari’s history
- Price around $413, which reflects access to museums, guided tours, and a meal
- Limited accessibility for children under 3, with some parts replaced by simulator experiences
The Itinerary: What You Can Expect

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Visiting the Enzo Ferrari Museum in Modena
The day kicks off with a visit to the Enzo Ferrari Museum in Modena, where you’ll spend about 50 minutes exploring the exhibits. This museum offers a detailed look into Enzo Ferrari’s life, his passion for racing, and the evolution of his cars. Based on reviews, the museum is quite engaging even for those who aren’t hardcore Ferrari fans. One traveler shared, “The exhibits in the museum were fantastic. I wish we had a little more direction from the driver,” which hints at how some parts can feel a bit hurried if not guided properly. But overall, it’s a worthwhile stop and worth the ticket price.
Ferrari Museum in Maranello
Next, you’ll visit the Ferrari Museum in Maranello for about an hour. This is where the brand’s racing history and iconic cars are showcased in a well-laid-out collection. The museum is described as very interesting, with plenty of cars to admire and photograph. Several reviews mention how engaging the exhibits are, regardless of whether you’re a Ferrari supporter. It’s a highlight for many and a chance to see some stunning models up close.
Panoramic Tour of the Maranello Track
One of the tour’s most unique features is the guided shuttle tour of the Maranello track and the Ferrari factory grounds. Spending around 45 minutes here, you’ll get an outside view of the Fiorano track and the factory, guided by an authorized Ferrari expert in English. Travelers love the genuine insider feel, with one saying, “We loved the way the guide shared interesting tidbits about Ferrari racing.” Keep in mind, this part isn’t accessible to children under 3, but if available, it offers a great photo op and a sense of the scale of Ferrari’s racing operations.
Lunch at a Typical Farmhouse in Formigine
Midday, you’ll enjoy a two-course traditional Italian lunch in a countryside farmhouse. The meal includes water and a glass of wine, giving you a relaxing break amid your busy day. Several reviews praise the lunch for its authenticity and quality, with one saying it was an “outstanding” meal. It’s a good chance to stretch your legs, enjoy regional flavors, and take in some scenic views in a peaceful setting.
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What’s Included and What’s Not

This tour offers quite a bit for your money. You get hotel pickup and drop-off, a private vehicle and driver, and entry to all the museums along with the guided shuttle tours. The lunch is included, which adds to the overall value, especially considering the access and experiences offered.
However, there are some extras not included in the price, such as test drives or Ferrari simulators, which you can request at an additional cost. If you’re looking to really get behind the wheel or have a hands-on experience, you’ll need to budget for that separately.
The Price: Is It Worth It?
At around $413 per person, this tour isn’t cheap—especially when you compare it to more casual day trips. But considering what’s included—museum entries, guided tours, a scenic drive, and a traditional lunch—it can be justified. Many travelers have expressed satisfaction with the value, especially those who are Ferrari fans or motor enthusiasts. One reviewer described it as “good value for the money” for a full day immersed in Ferrari’s world.
That said, a few reviews highlighted the expense, with one calling it “a tad pricey,” especially relative to other tours they’ve taken. If you’re a passionate Ferrari admirer, the experience could well be worth the splurge. But if your budget is tight, you might prefer doing one museum visit and exploring the area on your own.
The Experience: Pros and Cons

What Travelers Love
- Knowledgeable guides who bring the Ferrari story to life, even in a short time
- Stunning views of the Ferrari factory and Fiorano track, making for great photos
- The lunch in a countryside farmhouse offers a taste of authentic regional cuisine
- The museum visits provide a comprehensive look into Ferrari’s legacy, appealing to all levels of interest
Possible Drawbacks
- The cost may seem high to some travelers, especially if they’re not die-hard Ferrari fans
- Limited time at each site can make parts feel rushed, particularly the factory and track viewings
- The tour guide’s English may be less fluent, as some reviews noted, which can impact the clarity of the experience
- The scenic tour not accessible to children under 3, so families with very young kids need to consider alternative options
Who Is This Tour Best For?

This experience is tailored for car enthusiasts, history lovers, and anyone fascinated with Ferrari’s legendary status. If you’re seeking a well-organized day of museums, scenic views, and a slice of Italy’s automotive culture, this tour delivers. It’s also suitable for those who appreciate good food and a relaxing countryside lunch.
While it’s not ideal if you’re on a tight budget or expecting a highly personalized guide, the private transportation and all-inclusive nature make it a convenient choice for travelers who want to sit back and soak in the sights. Families with older children or teenagers who love cars will also find this a memorable day.
FAQs

Is hotel pickup included? Yes, the tour offers pickup and drop-off from your hotel in Bologna, making it a hassle-free experience.
How long is the entire tour? Approximate duration is about 7 hours, including travel, museum visits, the scenic track tour, and lunch.
What’s the price per person? About $412.70, which covers museum entries, guided tours, transportation, and lunch.
Are children under 3 allowed? The panoramic tour isn’t accessible for children under 3, and some parts may be replaced with a simulator experience.
Can I request a test drive? Yes, test drives are available upon request, but they are not included in the standard package.
Is there a private guide? Not exactly; the tour includes a guided shuttle and driver, but not a dedicated personal guide.
What language is the guide speaking? The main guided tour is in English, but some drivers or guides may have limited English skills.
Can I cancel this tour? Yes, free cancellation is available up to 24 hours before the experience, with a full refund.
What if the panoramic tour isn’t available? It will be replaced with a 10-minute Ferrari simulator experience.
Is there a group discount? The tour is private for your group, but group discounts or private groups are available depending on arrangements.
Ferrari Full Day
“Well organised. Francesco our driver was very punctual, friendly and helpful. A good experience, would definitely recommend.”
Final Thoughts

The Ferrari Full Day tour in Bologna offers a comprehensive, well-organized way to learn about the world of Italy’s most iconic car brand. Whether you’re a dedicated Ferrari fan or simply curious about Italy’s rich automotive tradition, this experience delivers a mix of museums, scenic views, and regional flavors wrapped into one memorable day.
While the price may seem high, many travelers find it justified for the access, insider glimpses, and the overall convenience of a bundled package. It’s especially suited for those who want a hassle-free, guided experience with plenty of photo opportunities and a taste of Italy’s countryside. If you’re after a deep dive into Ferrari’s legacy and a truly Italian lunch, this tour might be just the ticket.
However, if budget considerations are critical or you prefer a more relaxed, unstructured exploration, you might prefer visiting the museums on your own or choosing a different, less expensive option. Either way, this tour is likely to leave you with lasting memories of Italy’s passion for speed, design, and innovation.
Happy planning, and enjoy your Ferrari adventure in Italy!
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