Thinking of a dedicated shopping trip outside Milan? This private tour that whisks you off to either Serravalle Designer Outlet or FoxTown Factory Stores is a solid choice for anyone craving high-end deals without the hassle of public transport or crowded group tours. With a smooth, personalized experience, you can focus on hitting your favorite brands and snagging those irresistible discounts.
What I really appreciate about this tour? First, the comfort and flexibility of private transportation, and second, the access to some of the best outlet shopping in Northern Italy and Switzerland. It’s designed for folks who want to avoid the stress of logistics and enjoy a hassle-free day of retail therapy.
On the flip side, keep in mind this is a full-day affair (around 6 to 8 hours), so it’s best suited for those who are ready to dedicate a good chunk of their day to shopping. If you’re traveling with kids or have specific shopping goals, this tour can be highly customizable—just make sure to plan ahead.
Whether you’re a seasoned shopper chasing luxury brands at a discount or someone simply looking to explore Italy and Swiss outlet options in a relaxed way, this experience offers a lot of value. Let’s break down what makes it special—and what to consider before booking.
Key Points

- Private, personalized transfer from your Milan hotel or airport ensures comfort and flexibility.
- You choose your destination: Serravalle Designer Outlet or FoxTown Factory Stores—or both, if you like!
- Access to top brands like Gucci, Prada, Burberry, Yves Saint Laurent, Bulgari, and D&G with discounts up to 70%.
- The tour is suitable for groups of up to 5 people, making it intimate and easy to manage.
- All transportation is air-conditioned, WiFi-equipped, with bottled water and optional alcoholic beverages.
- The tour includes a full refund if canceled 24 hours in advance, adding peace of mind.
What to Expect on Your Shopping Day
This private tour is built around your shopping wishes, combining comfort with convenience. You’ll be picked up at 9:30 am from your hotel or preferred location in Milan, making your day start smoothly without the usual fuss of navigating public transport. The vehicle, a modern 2023 model with up to 7 seats, is not just spacious but also equipped with WiFi and air conditioning—key comforts during a full day on the move.
The choice of destinations is straightforward: head to Serravalle Designer Outlet, Italy’s largest outlet mall, or cross into Switzerland for FoxTown Factory Stores. Both locations are renowned for their wide array of luxury and designer brands at heavily discounted prices. Serravalle boasts over 230 stores, while FoxTown offers more than 160 outlets and over 250 brands spread across 30,000 square meters.
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Shopping at Serravalle Designer Outlet
If you opt for Serravalle, prepare yourself to be wowed. It’s the biggest outlet in Northern Italy, housing flagship stores like Gucci, Bulgari, Loro Piana, Burberry, Yves Saint Laurent, Prada, Dolce&Gabbana, Armani, and more. With discounts of up to 70%, you’re likely to find some real bargains on high-end goods. The outdoor layout makes the shopping feel relaxed, with plenty of options for outlets that are often less crowded than similar venues elsewhere.
From the reviews, shoppers love the amazing deals available here. One reviewer, Camille, said, “The outlet has some amazing deals,” and appreciated the very accommodating driver. The experience of browsing here is made easier by the ample variety of shops and brands, meaning you can spend the day targeting specific items or just browsing freely.
Shopping at FoxTown Factory Stores
Alternatively, FoxTown offers a fresh, modern shopping environment—completely covered, so you won’t worry about weather. The mall features over 250 brands and covers a large area, making it perfect for those who want a comprehensive shopping experience without exposure to the elements. It’s especially good if you’re after Swiss brands or want to indulge in a more contemporary retail environment.
Once again, the discounts tend to be generous, and the selection of luxury brands is impressive. The well-organized layout and extensive brand list are often highlighted as major pluses by past visitors.
Extra Shopping Excursions
If you’re a D&G, Timberland, or other specific brand lover, there’s also an option to visit exclusive outlets near Milan—a hidden gem for die-hard fans. This flexibility makes the tour appealing for those with specific shopping lists.
The Flexibility and Comfort of the Tour

What makes this experience particularly appealing is the private nature of the tour. Only your group of up to 5 people will be part of the trip, ensuring a relaxed, tailored experience. The driver is kind and patient, helping with luggage and shopping bags, and making sure your day runs smoothly.
The onboard amenities are thoughtful: WiFi, bottled water, and even alcoholic beverages if you fancy. After a long shopping day, the driver will securely store your shopping bags, letting you relax and enjoy the ride back to Milan. The hotel drop-off at the end of the day is a nice touch, closing a seamless experience.
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Is It Worth the Price?

At $462.73 per group, this tour might seem a bit steep at first glance, but considering it covers private transportation for up to five people, all the convenience, and access to high-end outlets with significant discounts, it’s actually a good value—especially if you’re traveling with friends or family who want a stress-free shopping day.
Compared to the hassle of arranging transport, navigating public transit, or trying to visit the outlets on your own, the cost reflects the convenience and peace of mind. Plus, the included amenities like WiFi and bottled water add to the overall comfort.
Who Would Benefit Most from This Tour?

This experience is ideal if you’re looking for a luxury shopping day in comfort and privacy. It suits small groups of friends, couples, or even solo travelers who prefer a personalized approach. If you’re an avid designer shopper or just want to explore outlet shopping without the stress, this tour is a solid choice.
While not specifically aimed at families with young children—although kids with adult supervision are welcome—it’s more geared toward adult shoppers who want to maximize their time browsing premium brands. The flexibility to choose between outlets, or visit nearby exclusive outlets, makes it adaptable for those with specific shopping wants.
Final Thoughts

If you’re after a convenient, luxury-focused shopping experience without the fuss of planning transport or dealing with crowds, this private tour to Serravalle or FoxTown is well worth considering. The dedicated driver and tailored itinerary mean you can focus on enjoying your time, hunting for deals, and savoring the brands you love.
What really shines is the balance of comfort, customization, and access to top brands at discounts. While the price might seem high for some, the overall value lies in the hassle-free experience and the potential savings on designer goods. It’s a good pick for anyone who values convenience and a personal touch on their shopping day.
Outlet Serravalle o FoxTown Con Autista Privato Da Milano
“Very accommodating driver. He was very kind and very patient with helpful. The outlet has some amazing deals.”
FAQ

What time does the tour start?
The tour begins at 9:30 am, giving you a full day for shopping and exploration.
Is transportation private?
Yes, you’ll have your private vehicle, a 2023 model with air conditioning and WiFi, just for your group.
Can I cancel the tour?
Absolutely. You can cancel up to 24 hours in advance for a full refund, making it flexible if your plans change.
How many people can join?
The tour is designed for groups of up to 5 people, ensuring a cozy, personalized experience.
Are there options to visit both outlets in one day?
While the description emphasizes choosing between Serravalle or FoxTown, you might be able to customize your day — check with the provider for details.
Is this tour suitable for children?
It’s not specifically tailored for kids, but children with adult supervision can participate. Seggiolini (car seats) are available for children over 120 cm.
What amenities are included on the vehicle?
WiFi, bottled water, and optional alcoholic beverages are provided, making the ride comfortable.
Will my shopping bags be secure?
Yes, your driver will help deposit and secure your shopping bags during the return trip, so you can relax on the way back to Milan.
If you’re looking to combine comfort, luxury brands, and a stress-free day of shopping, this private outlet tour from Milan hits the mark. It’s a straightforward, convenient way to explore some of Italy and Switzerland’s best outlet stores without the usual hassle of navigating on your own.
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