From Lake Como or Milan: Serravalle VIP shopping and Wine Tasting

Planning a trip that combines a bit of retail therapy with some of Italy’s best wines? This VIP shopping and wine tasting tour might just be the experience you’re looking for. Designed for those who love luxury brands and appreciate good wine, this adventure offers a well-rounded day in the Milan area, starting with a visit to the famous Serravalle Designer Outlet and finishing with a tasting at an award-winning winery.

What really caught our attention is the private transfer service, making the day comfortable and stress-free, and the exclusive access to VIP lounges and hands-free shopping—perfect for a relaxed yet indulgent experience. Plus, the opportunity to explore a historic Gavi wine estate and its vineyards adds a layer of authenticity that wine lovers will surely enjoy.

That said, this tour isn’t for everyone. It’s a fairly premium experience with a price tag of around $875 per person, so it’s best suited for those who value comfort, luxury brands, and quality wine over a bargain shopping trip. It’s also a full, approximately five-hour outing, which means it’s ideal for travelers who want a curated, upscale experience without feeling rushed.

If you’re someone who relishes a mix of shopping, scenery, and wine in a refined setting, this tour might be just the ticket. Keep reading for a detailed look at what’s involved, what to expect, and whether it’s worth your time and money.

Key Points

• Luxury shopping in a designer outlet with discounts and VIP privileges
• Wine tasting at a highly awarded European winery
• Private, comfortable transfers from Milan or Lake Como
• Exclusive access to VIP lounges and hands-free shopping
• A well-structured, 5-hour experience perfect for a leisurely day
• Ideal for those who seek a blend of shopping, wine, and comfort without the hassle

Getting a Feel for the Experience

This tour is tailored for those who appreciate the finer things—designer brands, Italian wines, and a relaxed, curated environment. It’s a private experience, meaning you’ll have only your group involved, which tends to enhance the feeling of exclusivity. The price reflects this premium setup, but it includes a lot: transport, access to VIP areas, a wine tasting, and a substantial shopping voucher.

It’s worth noting how many reviews highlight the comfortable transportation. Travelers mention that the private transfer, with a dedicated driver, adds to the overall enjoyment, removing the stress of navigating or parking. For many, this alone makes the experience worth considering.

The Itinerary in Detail

Serravalle Designer Outlet

Your day kicks off with a private transfer to the largest luxury designer outlet in Europe, Serravalle. The shop selection is impressive, with a variety of Italian and international brands, making it a perfect spot for fashion enthusiasts. The tour offers a 10% discount at participating shops, although this doesn’t apply to sale or promotional items. You’ll also enjoy hands-free shopping, which means you can browse freely without lugging bags around, and you’ll have access to an exclusive VIP lounge to relax during your visit.

Based on reviews, shoppers love how all their favorite brands are in one place, and the convenience of the VIP lounge makes the experience more enjoyable. One reviewer called it “heaven for me,” emphasizing how comfortable and tailored the shopping experience was.

Gavi Wine Tasting at an Award-Winning Villa

After a couple of hours at Serravalle, the tour takes you to a prestigious villa, winner of the “Wine Star Awards” for best European winery. Here, you’ll get a guided tour of the vineyards and historic cellars, which are described as perfectly maintained and unique in the region. This part of the experience isn’t just about tasting wine; it’s about understanding the process and appreciating the craftsmanship behind Gavi wines.

The wine tasting itself is held in an elegant setting, and knowledgeable guides will likely tell stories and details that enhance your appreciation—something several reviews highlighted positively. One reviewer mentioned, “The wine tasting was also good,” which suggests a straightforward, quality experience.

Additional Benefits and Extras

Your tour includes a voucher that entitles you to a Fashion Passport, the Hand Free Shopping service, and entry to the center’s exclusive Guest Lounge. These extras are designed to make your shopping experience more relaxed, comfortable, and enjoyable, especially if you plan to spend several hours exploring.

It’s worth noting that the tour does not include lunch or any purchases outside the included benefits, so you might want to plan for a snack or meal either before or after.

The Practical Side: Transport and Timing

The entire experience lasts about five hours, which is a comfortable window for a full day of shopping and wine tasting. The private transfer means you’re not stuck with a large group, and most travelers find the ride comfortable and informative thanks to the driver, who sometimes shares stories or local insights.

The tour is near public transportation, making it relatively easy to access from major hubs like Milan or Lake Como, but having a private transfer definitely maximizes convenience. Since this is a private tour, it’s tailored to your group, and you won’t be part of a large, crowd-filled group.

Value for Money

At around $875 per person, this experience isn’t cheap, but it does offer a lot. You’re paying for luxury transportation, access to high-end outlets and VIP lounges, a guided wine tour, and a premium winery experience. Multiple reviewers have called the shopping “comfortable” and the wine tasting “good,” which suggests the quality matches the cost.

Plus, the included discounts and VIP privileges can help you save on shopping and add a layer of luxury to your day. If you’re someone who values comfort, exclusivity, and curated experiences, this could be well worth the investment.

Who Should Consider This Tour?

This experience is most suited for luxury travelers, shopping enthusiasts, and wine lovers looking for a refined day out without the hassle of organizing transport and logistics. It’s also a good fit if you’re traveling with a partner or small group who appreciates a more private, tailored experience.

Keep in mind, the price point and duration make it less ideal for budget travelers or those who prefer a more casual, flexible day. It’s best for those who want to indulge a little and enjoy a curated experience in style.

The Sum Up

If you’re after a luxurious shopping spree combined with a sophisticated wine tasting, this tour hits the mark. The private transfer, VIP lounge access, and guidance through a renowned winery make it stand out among typical day trips. It’s a carefully curated experience designed for those who want comfort, exclusivity, and a taste of Italy’s best offerings.

While it’s on the pricier side, many reviewers have found it to be worth the splurge thanks to the ease, quality, and personalized touches. Whether you’re a serious shopper or a wine enthusiast, you’ll appreciate the thoughtful details that elevate this experience beyond just visiting a shopping outlet or winery.

If you’re in Milan or Lake Como and looking for a day that combines luxury shopping and fine wine in a relaxed setting, this tour could be just what you need.

FAQ

Is this tour suitable for groups? Yes, this is a private tour, so only your group will participate, providing a more personalized experience.

How long is the tour? It lasts approximately five hours, giving you plenty of time for shopping and wine tasting without feeling rushed.

What is included in the package? The tour includes private transfer, access to Serravalle Designer Outlet with discounts, VIP lounge access, hands-free shopping, and a wine tasting at a top European winery, plus a voucher with additional benefits.

Are meals included? No, the tour does not include lunch or other meals, so plan accordingly.

Can I customize the experience? Since this is a private tour, you may have some flexibility, but the core activities—shopping and wine tasting—are fixed.

Is there any age restriction? The information provided doesn’t specify age limits, but typically, wine tasting might be limited to those of legal drinking age.

What should I bring? Comfortable shoes for shopping and walking, and a small bag or shopping tote for your purchases—though the hands-free shopping service helps lighten your load.

Is this tour accessible for people with mobility issues? The description doesn’t specify, but given the focus on walking and shopping, it’s best to inquire directly if accessibility is a concern.

How do I book? You can book through the provider, Lake Como Tourism, either online or via contact at +39 380 1995222 or [email protected].

This experience is a fine choice if you’re seeking a polished day out that combines high-end retail therapy with a taste of Italy’s renowned wines. It’s all about comfort, exclusivity, and enjoying the best of what the region has to offer in style.