If you’re considering a way to soak up some of Tuscany’s best sights, flavors, and atmosphere without spending an entire day on it, the Hike & Wine Tour might be just what you’re after. From what we’ve seen and heard from travelers, this experience offers a blend of scenic walking, authentic wine and olive oil tastings, and a cozy Tuscan lunch—all led by a knowledgeable guide. It’s especially appealing if you’re into active outings that also indulge your palate and curiosity about local traditions.
Two things that stand out about this tour are the quality of the guide and the stunning views. The licensed guide from the Tuscany region is praised for being professional, informative, and friendly, which makes a big difference in making the experience enjoyable and educational. Plus, the walk takes you through beautiful countryside—think rolling hills, vineyards, and olive groves—giving you a real sense of Tuscany’s natural beauty. On the other hand, one possible consideration is the moderate physical activity level—this isn’t a casual stroll, so if you’re not used to hiking, it might be a bit of a workout.
This tour is best suited for those who enjoy a mix of outdoor activity, culture, and authentic food and drink. It’s perfect for travelers who appreciate scenic landscapes, are curious about local wine and olive oil, and want to taste a slice of rural Tuscany without the long day-trip commitment.
Key Points

- Beautiful countryside hike near Florence offering scenic views of vineyards and olive groves.
- Authentic wine and olive oil tastings on a family-run organic farm.
- Tasty Tuscan lunch with local specialties, snacks, and beverages included.
- Led by a licensed guide who is knowledgeable and friendly, adding context and stories.
- Moderate physical activity suitable for those comfortable with some walking and light hiking.
- Value for money with a well-rounded experience for around $137 per person.
A Closer Look at the Hike & Wine Tour Experience

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Starting Point and First Impressions
The tour begins at Piazza Giotto in Vicchio, a charming medieval village at the foot of the Tuscan Apennines. This spot sets the tone—full of history, rustic charm, and a peaceful vibe. Our impression from reviews is that the meeting is straightforward, and the starting point is easily accessible, especially if you are staying in Florence and want a quick escape into nature and wine country.
The Hike Through Tuscan Hills
Once the group gathers, you’ll leave the village for a hike that’s roughly three hours long. The trail takes you along secret vineyard paths and through olive groves, giving you a real sense of Tuscany’s agricultural heritage. We loved the way the guide explained the local cultivation methods, making the walk both scenic and informative.
Several reviewers have described the hike as strenuous, so it’s best suited for those in moderate physical shape. Still, this isn’t an exhausting trek—it’s active but manageable, allowing you to enjoy the scenery without feeling pushed to your limits. Expect beautiful views of rolling hills, terraced vineyards, and perhaps even some distant mountain peaks.
Visiting the Family-Run Organic Farm
At the end of the hike, you’ll arrive at a family-owned estate—an authentic place where production of wine and olive oil is a craft passed down through generations. The visit here is a highlight, as the hosts share their passion and story. Travelers like Alexis shared that they learned a lot about how the products are made, and really appreciated the personal touch of the family.
Tasting and Lunch
The tasting session is a core part of this experience. You’ll sample several types of locally produced wines—most notably Chianti—and enjoy extra-virgin olive oil that’s a clear standout. The food served is described as a “typical Tuscan light lunch,” featuring local specialties, charcuterie, cheeses, and snacks. The reviews emphasize how good the food is—many mention the incredible olive oil and exquisite wine.
The inclusion of snacks and beverages makes this feel like a well-rounded, indulgent break after the walk. It’s a chance to really savor the flavors that define Tuscany, with the guide providing insights into each tasting and its regional significance.
Love the outdoors? Here are other hiking experiences we've covered in Florence
- Cinque Terre Day Trip from Florence with Optional Hiking
- Private Guided Hiking Cinque Terre Day From Florence
- Hiking Tuscany & Chianti Wine – 3 Organic Wineries with lunch
- Hiking Florence Tuscany hills with lunch & wine
- Florence: urban trekking between the historic center and the Tuscan countryside
- Private Cinque Terre Day Trip from Florence with Optional Hiking
Overall Value and Experience
While $137 per person might seem like a fair bit, many reviews suggest you’re getting excellent value. The combination of physical activity, cultural storytelling, authentic tastings, and a scenic setting makes the tour feel like a well-balanced package. It’s not just about drinking wine; it’s about understanding the land and traditions behind the products, in a friendly, relaxed atmosphere.
The Downside
The main consideration is the moderate physical effort required. If you’re not comfortable with walking or hiking for a couple of hours, this might be less suitable. Also, the tour doesn’t include hotel pickup or drop-off, so you’ll need to arrange your own transportation to the meeting point, which is generally manageable given its proximity to Florence.
Who Will Love It?
This experience is ideal for couples, friends, or solo travelers who enjoy active outings combined with food and wine. It’s especially suited for those interested in local culture and not just sightseeing. Families with older children who are comfortable with hiking might also find it enjoyable, but it’s less ideal for very young kids or those looking for a purely relaxed experience.
Final Thoughts

The Hike & Wine Tour offers a wonderful way to get outside Florence and experience a slice of rural Tuscany. It’s a mix of scenic walking, personal storytelling, and tasting authentic local products—elements that make the region so special. The knowledgeable guide and stunning views are definite highlights, and many travelers rave about the quality of the wines and the friendliness of the hosts.
If you’re someone who appreciates a mix of activity and leisure, and you’re curious about Tuscany’s agricultural traditions, this tour could be a memorable part of your trip. It balances the outdoors with cultural insights, making it a genuine, enjoyable way to spend a few hours in Italy’s best-loved region.
Hike & Wine Tour
“The hike is strenuous but the winery destination is well worth it. Fantastic wine and food. Simone was a good guide and grew up in Vicchio.”
Frequently Asked Questions
Is this tour suitable for all fitness levels?
It requires moderate physical activity, so it’s best for those comfortable with some walking and light hiking. If you’re fit enough for a three-hour walk on countryside trails, you should be fine.
Does the tour include transportation?
No, hotel pickup or drop-off is not included. You’ll meet at Piazza Giotto, so plan accordingly to get there easily.
What is the price?
The tour costs about $137.13 per person, which includes the guide, tastings, lunch, snacks, and beverages. Many see this as good value given the amount of tasting and activity involved.
Is vegetarian food available?
Yes, vegetarian options are available—you just need to specify when booking.
How many people are in the group?
The tour is capped at 15 travelers, maintaining a friendly and intimate atmosphere.
What’s the best time of year to do this?
While not explicitly stated, the tour relies on good weather, so spring and early fall are likely ideal for outdoor walking and enjoying the vistas.
Can children join this tour?
While not specifically mentioned, the moderate physical effort suggests it’s better suited for older children or teens who can handle the walk comfortably. Always check with the provider if uncertain.
This walk through the Hike & Wine Tour hopefully gives you a clear picture of what to expect—balancing the beauty of Tuscany with its flavors and traditions in a way that’s both enjoyable and authentic.
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