Planning an exploration of Madeira? This private full-day tour focusing on the island’s wine-making traditions, scenic stops, and rugged terrain might be just what you’re after. It’s designed for those who love a good story behind their wine, enjoy spectacular views, and want a flexible, personalized experience.
What really makes this tour stand out is its intimate setting—being private means you won’t be stuck with a big bus of strangers. Plus, traveling in a convertible 4×4 gives you a real sense of adventure and freedom. Two things we especially like about this experience? First, the chance to learn from a knowledgeable guide who seems to know every hidden corner of Madeira. And second, the variety of scenic highlights, from vineyards to volcanic pools.
On the flip side, the price per group might seem a bit steep for some, especially when you factor in optional expenses like wine tastings and meals. It’s an investment in a full, custom experience that’s probably best suited for travelers who love wine, scenery, and a bit of adventure. If you’re craving a flexible, in-depth day with personalized attention, this tour could be a perfect fit.
Key Points

- Private and personalized: Only your group participates, making for a tailored experience.
- Includes scenic stops: Girao Cape viewpoint, natural pools, and mountain vistas.
- Focus on Madeira wine: Visit renowned wineries, learn about aging, and sample wines.
- Adventure in rugged terrain: Travel in an open-top 4×4, perfect for scenic drives.
- Flexible itinerary: Stops can be customized; includes options for lunch and dips.
- Highly rated guide: Consistently praised for knowledge, friendliness, and local insights.
Why Choose This Tour?

This Madeira wine and landscape tour offers a rare blend of wine education, breathtaking scenery, and local culture. The fact that it’s a private experience means you get the attention of a dedicated guide who can adapt the day to your interests. Imagine cruising in a convertible 4×4 across volcanic landscapes, stopping at viewpoints, and visiting vineyards that are often off the beaten path.
Travelers who love wine will find this tour particularly appealing. You’ll visit both the famous fortified Madeira wine cellars and smaller, family-operated vineyards producing traditional table wines. The visits to Henriques & Henriques and Quinta do Barbusano are highlights, especially since you get to taste at least six Madeira wines in the former. These tastings aren’t included in the base price but are available at modest extra costs, making them approachable for most.
But it’s not just about wine. The tour also includes stops at notable viewpoints like Cabo Girao, which boasts a glass-bottom platform perched 600 meters above sea level, offering jaw-dropping ocean and cliff views. The volcanic pools in Seixal are another treat, especially if you’re up for a quick swim in natural, volcanic rock formations.
Travel time is about 7-8 hours, with a flexible itinerary that balances sightseeing, wine tasting, and relaxing moments. There’s the chance for a local-style lunch, which adds to the authentic feel. The tour operates with a pick-up service, so it’s smooth from start to finish.
Prefer personalized experiences? Here are other private options we've covered in Funchal
What’s Included and What’s Not?
The tour’s fee covers private transportation—an essential for comfort and flexibility—and the services of a certified, knowledgeable guide. Insurance required by the Portuguese Tourism Bureau is also included, giving peace of mind.
However, meals and drinks are extra. Expect to pay around €15-€18 for lunch, depending on where you go. The wine tastings at the wineries are also not included in the standard price, but the costs are quite reasonable—about €12-€18 per person for multiple tastings. This means you can choose to indulge or keep it simple, depending on your preference.
The Itinerary in Detail

Stop 1: Quinta do Barbusano
This is arguably the heart of the tour. Located in São Vicente, it’s set amongst stunning landscapes where cliffs, mountains, and lush forests blend with cultivated vineyard terraces. Here, you’ll see how the traditional wine production is intertwined with the natural environment. The vineyard produces both the famous Madeira fortified wine and homemade table wines, giving you a comprehensive look into local winemaking.
The reviews highlight how special this stop is, with visitors mentioning that it feels like a cultural and scenic paradise. You can enjoy tasting different wines—although the tastings are paid separately—and learn about the traditional grape varieties and processes. For lunch, you can opt for a casual snack or a traditional meal in a nearby restaurant that’s not touristy, giving you a taste of authentic local cuisine.
Stop 2: Cabo Girao
Next, you’ll visit one of Madeira’s most iconic viewpoints. The Cabo Girao glass-bottom platform juts out over the cliffs, providing vertigo-inducing views of the coastline and ocean. It’s a quick stop but one that offers perfect photo opportunities and a chance to marvel at Madeira’s dramatic geography.
Stop 3: Poca Das Lesmas
This volcanic rock pool area in Seixal is a hidden gem. The volcanic formations create natural pools that are perfect for a quick dip if you’re feeling brave. The reviews confirm that the pools are a unique experience—formed by volcanic activity, they give a glimpse into the island’s geological story.
Stop 4: Henriques & Henriques
A visit to the famed Madeira wine cellar here offers insights into the aging process of the fortified wines. You’ll taste at least six wines, which many reviews describe as a memorable highlight. The cellar’s history and the guided tasting add depth to your understanding of Madeira’s wine culture.
Stop 5: Miradouro da Encumeada
Weather permitting, this scenic viewpoint offers views of both the north and south coasts from over 1,000 meters up. The panoramic vistas are stunning and give a true sense of Madeira’s volcanic terrain and lush landscapes.
The Experience and the Guide

Reviewers consistently praise their guides—particularly Val—for his warmth, knowledge, and genuine passion for Madeira. Several mention how he takes you to places you’d never find on your own and shares fascinating stories about the island’s history and culture. The open-air jeep makes the whole day feel adventurous and immersive.
Guests note that Val’s patience and kindness make the experience accessible, even for those with mobility issues or who prefer a relaxed pace. The guide’s local tips and stories often turn a simple sightseeing day into a memorable journey filled with personal touches.
The tour’s flexibility is a strong point. It’s designed to be customized—whether that means more time at a viewpoint, a leisurely lunch, or a quick swim at volcanic pools.
Price and Value

At $286.60 for a group of up to five, the tour offers a private, tailored experience that’s well worth the cost for those who value quality and personalization. When you consider the private transport, guide expertise, and the variety of stops, it provides good value. The optional extra expenses for tastings and meals are relatively modest, allowing you to tailor the experience without a hefty price tag.
Given the glowing reviews and the attention to detail, most travelers find this tour worth the investment. It’s especially suited to those who want an in-depth day exploring Madeira’s wine, landscapes, and culture without feeling rushed or crowded.
While in Funchal, here are other experiences we've covered
- Full-Day Jeep Safari West – Porto Moniz – Seixal – Cabo Girão
- Full-Day Jeep 4×4: Amazing West Full-Day Tour to Natural Pools
- East of Madeira | Full Day 4×4 Tour
- Full Day Jeep Safari East – Pico do Areeiro – Santana – Ponta de são Lourenço
- Full Day Tour of Madeira West
- Full-Day Santana Madeira Island Tour
Who Is This Tour Best For?

This experience is perfect if you enjoy wine, scenic drives, and discovering local culture at your own pace. It suits curious travelers who appreciate a knowledgeable guide and prefer a private setting. It’s ideal for those who want to cover a lot of ground comfortably and see hidden spots most travelers miss. While not specifically marketed as family-friendly, its relaxed pace and focus on scenery make it suitable for most adults and older teens.
If you’re after a structured group tour with set timings, or if you’re on a tight budget, this might not be the best fit. But for anyone looking for a customized, memorable way to see Madeira’s highlights with expert guidance, it’s hard to go wrong.
FAQs

Is this tour suitable for people with mobility issues?
The tour involves some walking and uneven terrain, especially at vineyard sites and viewpoints. It’s best for those who are reasonably mobile, but the guide can adapt the pace if needed.
How long is the tour?
It lasts approximately 7 to 8 hours, giving you plenty of time to enjoy each stop without feeling rushed.
Are meals included?
No, lunch is extra, costing around €15-€18 per person. You can choose a snack or a traditional meal at a local restaurant.
Are wine tastings part of the package?
No, tastings are not included in the base price but are available at additional cost (€12-€18 per person) at the wineries.
What is the group size?
It’s a private tour for up to 5 people, making for a personalized experience.
What should I wear?
Comfortable clothes suitable for outdoor activity—think layers, sun protection, and good walking shoes.
Can I customize the itinerary?
Yes, the tour is flexible and can be tailored to your preferences, especially regarding the stops and timing.
Is this tour family-friendly?
While not specifically marketed as a family tour, most older children and teens who enjoy scenic drives and wine tasting will find it enjoyable, provided they’re comfortable with mild walking.
Madeira Island Private Wine Full-day Tour in all terrain vehicle
“This tour is phenomenal. If you want to learn about local life on Madeira and get educated on how wine is grown and produced on the island, you mus…”
Final thoughts

If you’re seeking a private, well-rounded day exploring Madeira’s wine culture and scenic beauty, this tour offers a fantastic way to do so. The combination of expert guiding, scenic viewpoints, and authentic vineyard visits makes for a memorable experience. It’s especially suitable for travelers who want to avoid the crowds and enjoy a customized adventure in a comfortable setting.
Yes, it’s an investment, but many reviews confirm the experience is worth every euro, with memorable moments that will likely stay with you long after your trip ends. Whether you’re a wine enthusiast or simply a lover of scenic drives and local stories, this Madeira tour seems to tick all the boxes.
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More Funchal experiences we've covered
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- Madeira Private Jeep 4×4: Old Forest Full-Day Tour incl Pico Arieiro
- Madeira: Wine & Tapas, Cabo Girão Skywalk 4×4 Jeep Adventure
- Private airport transfer to Funchal 8 people more return
- CULINARY “FOOD & (E) BIKE TOUR
- Madeira: Intermediate Canyoning Tour – Small Groups Only
- Full Day Private 4×4 Tour in West Madeira with Local Guide
- Madeira: South Madeira Private 4×4 Tour with Pickup
- Hike in Laurisilva Levada do Rei – Madre of Life small Group guided walk
- Funchal: Traditional Madeiran Food and Drink Tasting
- Private: Maderia Island Tour & Famous Monte Toboggan Ride


