Exploring Madeira’s Countryside: Wine Tasting and Jeep Adventure

If you’re considering a tour that combines a taste of Madeira’s famous wines with an adventurous drive through its lush landscapes, this Wine Tasting and Jeep Adventure might catch your eye. We haven’t done it ourselves, but the reviews and itinerary suggest it’s a solid option for travelers wanting a balanced mix of local culture and scenic exploration.
What we like about this experience is how it pairs delicious local wine with a thrilling ride in an open-top 4×4. It’s a chance to sample Madeira’s wine while taking in some of the island’s most breathtaking views. Plus, the visit to Cabo Girao, one of Europe’s highest sea cliffs, offers a real wow factor. On the flip side, it’s a tour priced at around $63 per person, which might seem a bit steep for some, especially considering additional costs like admission fees and optional extras.
This tour works well if you’re after a short, diverse experience that packs natural wonders, local flavors, and some adventure into just a few hours. Travelers who enjoy countryside scenery, wine, and a bit of adrenaline should find it pretty appealing, though it’s less ideal if you’re after a deep dive into Madeira’s culture or an extended sightseeing experience.
Key Points

- Balanced experience with wine tasting and scenic jeep ride
- Knowledgeable guides enhance the overall enjoyment
- Stunning viewpoints like Cabo Girao make memorable photo stops
- Limited group size (max 8 per jeep) keeps things intimate
- Additional fees for some attractions and tastings should be expected
- Mostly suited for adults due to alcohol consumption rules
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An Introduction to the Tour Experience

This Madeira tour offers a decent snapshot of the island’s natural beauty and wine culture. It’s ideal for travelers who like a bit of everything—some history, some scenery, and a taste of local flavors—without committing to a full-day excursion. The combination of vineyard visits, a scenic jeep ride, and a stop at Cabo Girao makes for a varied and engaging day.
The tour kicks off in Funchal or Caniço de Baixo, with pickup included—helpful if you’re staying centrally. It’s a relatively short experience, around 3.5 hours, making it easy to slot into a busy itinerary. The inclusion of a mobile ticket makes things straightforward, and limited group sizes promise a more personal touch, especially with only 8 people per jeep.
One aspect to keep in mind is that admission to Cabo Girao costs €2 per person, so it’s not included in the basic price. Also, some stops, like Quinta do Barbusano, have extra charges for guided tours and tastings. Still, many find the overall value worth it, especially considering the chance to sample six different wines paired with tapas, cheese, and chorizo.
A Deep Dive into the Itinerary
Stop 1: Cabo Girao – The Cliff with a View
Starting with Cabo Girao, you’ll get a chance to see one of Europe’s tallest sea cliffs, soaring about 580 meters above the ocean. The views here are dramatic, perfect for photos and just soaking in the vastness of the Atlantic. While admission isn’t included, at €2 per person, it’s a small price for such a show-stopping vista. Travelers often say this is a highlight, with its sheer scale and beauty making a lasting impression.
Stops in Quinta Grande, Campanário, Ribeira Brava, and Serra de Águia
Throughout the drive, you’ll pass through charming towns and villages like Quinta Grande and Campanário, where traditional Madeira scenery unfolds—terraced vineyards, colorful houses, and coastal cliffs. Ribeira Brava, with its lively waterfront, offers a glimpse of local life and historic architecture, adding a cultural dimension to the trip.
Serra de Águia provides lush landscapes, fitting with the “Water Mountains” nickname. These stops aren’t just about scenery; many reviews mention the driver’s knowledge and friendly attitude, making the journey enjoyable even during these brief pauses.
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Stop 2: Miradouro da Encumeada – A Scenic Overlook
Next, you’ll cross the Tunnel of Encumeada, an impressive feat of engineering. It connects the north and south of the island, offering a quick but fascinating glimpse into Madeira’s terrain. The viewpoint here is perfect for snapping panoramic shots of the mountains and valleys.
Stop 3: Quinta do Barbusano – The Heart of Madeira’s Wine Country
The estate at Quinta do Barbusano is the centerpiece for wine lovers. While a guided tour and tasting will cost you €18 per person, many find the experience worthwhile to learn about Madeira’s winemaking traditions. The estate’s vineyards and gardens provide a beautiful setting, and you’ll taste six wines paired with tapas, cheese, and chorizo. As one reviewer noted, “They did a really nice job with providing information about growing grapes and the impact of climate, weather, and soil.”
Final Stop: Camara de Lobos – A Picturesque Fishing Village
The tour wraps up in the colorful fishing village of Camara de Lobos, famous for its boats and waterfront charm. It’s a relaxing place to stroll, with plenty of photo opportunities and a chance to soak in local life.
What Does the Experience Feel Like?

Expect a mix of scenic driving and engaging stops. The jeep rides are limited to 8 people, which feels intimate and allows for better interaction with guides. The open-top vehicles add to the fun and let you feel the breeze as you wind through Madeira’s hills.
The wine tasting is a highlight. You’ll sample six different wines, paired thoughtfully with local snacks—cheese, chorizo, and tapas—which helps you better appreciate Madeira’s wine culture. Reviewers praise the guides for their knowledge and friendliness, making the experience more enriching. One said, “Miguel was fantastic and made the experience,” emphasizing how much a good guide can elevate the day.
The views from Cabo Girao and other viewpoints consistently wow visitors, with many noting that these sights are truly breathtaking. However, the experience is somewhat condensed, so if you’re after a leisurely, in-depth exploration, this might feel a bit rushed.
Evaluating the Value

At $63.46 per person, this tour offers a decent balance of content and scenery. It’s not the cheapest option out there, especially when considering additional costs like the €2 entry to Cabo Girao and €18 for the wine estate tour. Still, the combination of scenic vistas, local wine, and an adventurous ride makes it a rather complete snapshot of Madeira’s highlights.
Many reviews highlight the knowledgeable guides and stunning views as major positives. The tour provides a good way to cover a variety of sights without demanding a full day, which is perfect if you’re trying to fit in multiple activities or prefer shorter excursions.
Who Would Enjoy This Tour?

If you’re someone who appreciates a mix of nature, culture, and a bit of adventure, you’ll likely find this tour rewarding. It’s particularly suited for those interested in Madeira’s wine culture and breathtaking cliffs. The small group size ensures a more personal experience, making it ideal for travelers who like to ask questions and chat with guides.
This isn’t a tour for those seeking a deep dive into each location or a long, relaxed exploration—it’s more about hitting some high points and enjoying a variety of sights in one go. Since alcohol consumption is involved, it’s best suited for adults. The relatively short duration means it fits well into a packed itinerary, but it might leave some wanting more if they’re eager for a longer experience.
Frequently Asked Questions

Is pickup offered for this tour?
Yes, pickup is available exclusively in Funchal and Caniço de Baixo, making it easier to start your day.
How many people are in each jeep?
The jeeps are limited to 8 persons per vehicle, which helps keep the experience more personal and less crowded.
Are there any extra costs to be aware of?
Yes, admission to Cabo Girao costs €2 per person, and optional guided tours at Quinta do Barbusano are €18, which includes a wine tasting with tapas. Also, there’s a €5 extra fee if you’re arriving via cruise dock.
Is this tour suitable for children?
The tour specifies that only adults 18 years and older are allowed for wine and alcoholic beverages. It’s geared toward adults, so it might not be ideal for kids.
How long does the trip last?
The entire experience lasts around 3 hours and 30 minutes, making it a manageable half-day activity.
What is the main highlight of the tour?
Most travelers say the views from Cabo Girao and the wine tasting are the standouts, especially if you enjoy scenic landscapes and local flavors.
Can I cancel this tour?
Yes, you can cancel free of charge up to 24 hours before the scheduled start, with a full refund.
Wine tasting and Jeep Adventure in Madeira’s Majestic Countryside
“This is a great introductory experience to the island. The winery was the focal point of the tour. They did a really nice job with providing infor…”
Final Thoughts

All in all, this Madeira tour offers a pretty balanced package of natural beauty and local culture. The spectacular viewpoints, particularly Cabo Girao, are truly unforgettable, and the wine tasting provides a delightful taste of Madeira’s tradition. The small-group jeep rides add an element of fun and intimacy, making it a more personalized experience.
While it might not be the perfect fit for everyone—especially those seeking a longer or more in-depth exploration—the tour hits a sweet spot for travelers wanting a quick yet diverse taste of Madeira’s highlights. The knowledgeable guides and scenic stops contribute significantly to making this a memorable half-day adventure.
If you’re after a fun, scenic, and flavorful introduction to Madeira, and don’t mind extra costs for some activities, this tour could be a good choice. Just keep in mind the limited duration and the adult-only aspect if you’re traveling with kids or looking for a more leisurely pace.
Happy travels, and enjoy Madeira’s beautiful landscapes and fantastic wines!
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