If you’re considering a trip to Madeira and want an experience that combines scenic beauty with a touch of adventure, the Private Breathtaking Sunrise Private Jeep Tour might just be your ticket. We haven’t done this particular tour ourselves, but from the glowing reviews and detailed itinerary, it’s clear this trip offers something really special for those ready to wake up early and soak in some of the island’s most stunning sights.
What really catches our eye about this tour? First, the chance to see the sunrise from Pico do Arieiro, Madeira’s third-highest peak, sounds like a once-in-a-lifetime moment. Second, the off-road drive through Santo da Serra promises a close-up look at Madeira’s lush biodiversity, which is perfect for nature lovers. A small caveat? The price is a bit on the higher side at $434.10 per group, but considering the personalized experience, expert guides, and the private nature of the tour, many will find it to be a worthwhile splurge.
This tour is ideal for travelers who value scenic vistas, personalized attention, and don’t mind an early start. It’s not your typical sightseeing bus — it’s more of an intimate adventure designed to make every moment memorable. If you’re the kind of person who loves uncovering hidden gems and enjoys a mix of gentle driving and off-road thrills, this experience is worth considering.
Key Points

- Exclusive Private Experience: Small group size ensures personalized service and flexibility.
- Spectacular Sunrise Views: Witness Madeira’s sunrise from one of its highest peaks, a truly awe-inspiring moment.
- Diverse Landscapes: From mountain peaks to lush forests and charming villages, the itinerary offers a well-rounded glimpse of Madeira.
- Expert Guides: Knowledgeable guides enhance the experience, sharing insights and making the journey engaging.
- Comfort and Convenience: Pickup and drop-off from your hotel make it easy to start your day stress-free.
- Weather-Dependent: The tour operates in all weather but can be canceled if conditions are poor, with options for rescheduling or refunds.
A Closer Look at the Experience

Prefer personalized experiences? Here are other private options we've covered in Funchal
Starting with the Sunrise at Pico do Arieiro
The main draw of this tour—without question—is watching the sunrise from Pico do Areeiro. Located at 1818 meters, this spot offers panoramic views that are hard to beat. The early morning start means you’ll be picked up from your hotel in Funchal or nearby, bright and early, to get to the mountain before dawn.
Once you arrive, you’ll get to witness the sky change colors from deep oranges to pinks, with the peaks and valleys stretching out below in a landscape that’s both dramatic and peaceful. This isn’t just about the photo ops; it’s a moment of quiet awe that many travelers describe as humbling. One reviewer mentioned that a guide named Victor made the experience even more special, emphasizing the human side of this trip.
Exploring Santo da Serra’s Biodiversity and Beauty
After the sunrise, the journey continues with a drive to Santo da Serra, a village known for its vibrant flowers and lush parks. Here, you’ll have a chance to breathe in the fresh mountain air and admire the island’s native and exotic plant species. The off-road segment in Santo da Serra is a highlight for many, especially those who enjoy a bit of adventure and getting off the beaten path.
Travelers have shared how the guide’s thoughtfulness and entertaining commentary made the off-road part not just fun but also educational. It’s a great spot to get a sense of Madeira’s natural richness, with the added thrill of being in a capable Land Rover Defender that can handle rough terrain comfortably.
Wrapping Up with Cultural and Scenic Highlights
The last part of the tour takes you to Machico and other scenic drives through Morena and Santa Cruz. Machico, being the island’s oldest town, offers a taste of Madeira’s history and culture, with views of the coast and traditional terraces. The drive through valleys and agricultural landscapes showcases how Madeira’s land has been shaped by time and tradition, making for some truly breathtaking photo opportunities.
What Sets This Tour Apart?
Authentic praise from past guests highlights the importance of knowledgeable guides like Victor and Eddie, who make the experience engaging and memorable. Guests mention that the guides are thoughtful, entertaining, and passionate about sharing Madeira’s wonders, which really elevates this trip from a simple sightseeing drive to a personal adventure.
While in Funchal, here are other experiences we've covered
- Transfer Sunrise Self-Guided Hike Pico do Arieiro
- Sunrise Pico do Areeiro to Stairway to Heaven (Private)
- Madeira: Sunrise at Pico do Arieiro & Hike Larano trail
- Sunrise Guided Hike PR1 Pico do Areeiro Pico Ruivo small group
- Madeira Pico do Arieiro Sunrise Tour
- Private Sunrise Pico do Areeiro Half Day with easy levada walk
Considering the Price
At $434.10 per group (up to six people), this is definitely an investment. But when you factor in the private nature, the early morning sunrise, the off-road exploration, and the personalized service, many will see this as good value for a once-in-a-lifetime experience. It’s a small group, which means more attention and flexibility, plus the convenience of hotel pickup and drop-off.
A Few Practical Points
- The tour operates in all weather conditions, so dress appropriately for mountain temperatures and possible wind.
- Most travelers can participate, but children must be accompanied by an adult, making it suitable for families with older kids who enjoy outdoor adventures.
- To secure your spot, it’s best to book about 17 days in advance, since the tour is popular.
Who Is This Tour Best For?
This experience is perfect for nature lovers, early risers, and anyone wanting a more personalized way to see Madeira’s natural beauty. It’s great if you’re comfortable with a small group setting and appreciate knowledgeable guides who can share insights about the landscapes and local culture. It’s a wonderful option for those looking for a mix of serene mountain views and light adventure, without feeling rushed or crowded.
If you prefer guided experiences that focus on landscape photography or cultural insights, this tour hits the mark. Just be prepared for an early start — but many say it’s well worth the effort for those unforgettable sunrise moments.
Private Breathtaking Sunrise Private Jeep Tour
“I rarely write reviews, but felt I would be doing this experience (and our incredible guide Victor) a disservice to not share how wonderful and spe…”
Frequently Asked Questions

Is hotel pickup included?
Yes, the tour includes pickup and drop-off from your hotel or accommodation in Funchal or nearby.
How long does the tour last?
It lasts approximately 4 hours, making it a manageable half-day adventure.
What should I wear?
Since it operates in all weather conditions, dress in layers and bring appropriate outdoor clothing, including warm layers for early morning and wind protection.
Can children join this tour?
Children must be accompanied by an adult. It’s suitable for older kids who enjoy outdoor activities, but check with the provider if you have very young children.
Is the sunrise guaranteed?
The tour operates in all weather, but if poor weather cancels the sunrise, you’ll be offered a different date or full refund.
What’s included in the price?
The cost includes the private guide, insurance, and transportation. Alcoholic beverages are not included.
How many people typically join?
A maximum of 8 travelers, but most bookings are for groups up to 6, ensuring a cozy, private feel.
What makes this tour stand out?
Guests consistently praise the guides’ knowledge and the views at sunrise, making it a memorable, personalized experience.
Do I need to book in advance?
Yes, most travelers book about 17 days ahead, especially during peak seasons, to secure their spot.
If you’re craving a morning filled with stunning views, fresh mountain air, and a touch of off-road adventure, this private jeep tour offers a wonderful way to start your day in Madeira. It’s a solid choice if you’re seeking a peaceful yet exhilarating experience, led by guides who truly love sharing their island with visitors.
More Private Tours in Funchal
More Tours in Funchal
- Funchal: Private Cable Car, Toboggan, and Skywalk Tour
- Private Tour: Regional Road Drive with Stunning Views and Poncha Drink Tasting
- Private Tuk-Tuk Rides Tour in Madeira
- Madeira: VW Van Tours discover the southwest of Madeira in exclusive comfort
- Madeira: Botanical Gardens + Old Town Tuk-Tuk Tour by MadTuk
- Private Câmara de Lobos Fishing Village Tour
More Tour Reviews in Funchal
- Funchal: Private Cable Car, Toboggan, and Skywalk Tour
- Private Tour: Regional Road Drive with Stunning Views and Poncha Drink Tasting
- Full Day Private Charter
- Private Tuk-Tuk Rides Tour in Madeira
- Discover Madeira In 2 Days (from 09h To 17h – Each Day)
- Levada & Waterfalls Hike 25 Fountains, Rabaçal, Risco more Challenging Walk
More Funchal experiences we've covered
- Funchal: Private Cable Car, Toboggan, and Skywalk Tour
- Private Tour: Regional Road Drive with Stunning Views and Poncha Drink Tasting
- Full Day Private Charter
- Private Breathtaking Sunrise Private Jeep Tour
- Private Tuk-Tuk Rides Tour in Madeira
- Discover Madeira In 2 Days (from 09h To 17h – Each Day)
- Levada & Waterfalls Hike 25 Fountains, Rabaçal, Risco more Challenging Walk
- Funchal: DPV- Scooter Dive Adventure
- Madeira: VW Van Tours discover the southwest of Madeira in exclusive comfort
- Madeira: Botanical Gardens + Old Town Tuk-Tuk Tour by MadTuk
- Private Câmara de Lobos Fishing Village Tour
- Funchal – Christmas Lights By TukTuk (1h)


