If you’re considering a culinary adventure in Florence that goes beyond the usual tourist spots, this private food tour might be just the ticket. It promises a personalized experience that takes you to local-loved eateries, markets, and hidden gems most visitors miss. We haven’t taken it ourselves, but based on reviews and detailed info, it looks like a fantastic way to connect with Florence’s food scene in an authentic way.
What really appeals is the chance to explore family-run businesses and enjoy generous tastings that often add up to a hearty meal. Plus, the flexibility to tailor the experience to your interests means you won’t feel caught in a cookie-cutter tour. On the flip side, since it’s primarily a walking tour, those with mobility issues or who prefer a more relaxed pace might want to plan accordingly. This experience best suits foodies, curious travelers, and anyone eager to see Florence through a culinary lens.
Key Points
- Personalized & private: The tour is exclusive to your group, allowing for flexible stops and tailored tastes.
- Local insights: Guides are knowledgeable and friendly, offering interesting stories alongside tastings.
- Hearty experience: 6-8 food tastings plus drinks mean you’ll likely finish feeling quite full.
- Flexible scheduling: You can choose from various start times to fit your plans.
- In-depth exploration: Walk through both well-known markets and hidden spots, gaining a genuine local perspective.
- Cost-value balance: At around $154 per person, it offers a comprehensive, foodie-focused experience for the price.
An In-Depth Look at the Florence Food Tour

Prefer personalized experiences? Here are other private options we've covered in Florence
Starting Point: Sant’Ambrogio Market
The tour kicks off at Piazza di Santa Maria Novella, with a visit (or pass by) the historic Sant’Ambrogio Market. This place has been around for over 150 years, making it a cornerstone of Florence’s food scene. It’s surrounded by what’s called the “gourmet ghetto,” a cluster of eateries and specialty shops. While the tour is private and adaptable, most groups will enjoy browsing here, getting a real feel for everyday Florentine life.
The market is a lively spot, filled with stalls selling fresh produce, meats, cheeses, and local delicacies. Guides often encourage you to try samples or pick up ingredients if you’re interested in cooking later. In reviews, people mention how guides like Gianmarco make the experience engaging, sharing stories about local traditions and giving tips on choosing the best products.
Visiting Small-Scale, Family-Run Spots
Next, the tour moves to Alessi, a family-run wine bar and deli. It’s a perfect stop to savor some local wines and appetizers, giving you a taste of Tuscany’s renowned vino culture. The intimate setting makes it easy to ask questions and learn about regional wines and food pairings. The guide’s enthusiasm and knowledge shine here, making it more than just a tasting—it’s an education.
According to feedback, guides like Gianmarco are great conversationalists, weaving stories and answering questions in ways that bring the food to life. This personalized approach means your experience adapts based on your interests, whether you’re a wine aficionado or just curious about Florentine flavors.
Sampling Tuscan Street Food
The tour then heads to Borgo Pinti, where you’ll get to try schiacciata, a traditional Tuscan flatbread topped with salt and oil. It’s simple but full of flavor, and eating it fresh from the street is a real treat. This stop offers a glimpse into everyday Florence, showing how locals enjoy their quick bites.
Guests often mention how authentic and straightforward this experience feels. As one reviewer put it, “We loved the way our guide encouraged us to try new things and explained how these foods fit into local life.” It’s a reminder that food here is more than just sustenance—it’s a part of daily culture.
Indulging in Gelato
No Italian food tour is complete without gelato, and Strega Nocciola in Scandicci is a favorite among locals. Tasting this creamy, expertly made gelato adds a sweet capstone to your culinary journey. The guide might recommend flavors based on your preferences, and the quality of the gelato often impresses even the most discerning palates.
Guests praise guides for their conversational skills and their ability to introduce new flavors and stories simultaneously. This stop is a perfect way to relax and savor a classic Italian treat, making it an ideal ending to your walking and tasting adventure.
While in Florence, here are other experiences we've covered
- Florence Sunset Food & Wine Tour with Eating Europe
- Walking Food Tour of Florence with Tastings
- Florence Foodie Tour: Discover the Best of Tuscan Cuisine & Wine
- Florence Oltrarno Neighborhood Food & Wine Dine Around
- Tuscany Half day biking with oil producer, Chianti wine and food
- Florence Evening Food Tour with Florentine Steak & Tuscan Wine
What’s Included and What to Expect

For around $153 per person, you get 6-8 tastings and 2 drinks, which generally amount to a complete meal. The tastings span small eateries and shops, each chosen for their authenticity and quality. The experience is private, ensuring a tailored, relaxed pace, with the option for hotel pick-up if needed.
The tour lasts about 3 hours, giving you sufficient time to explore without feeling rushed. Since it’s primarily a walking experience, comfortable shoes are a must. While most stops are within walking distance, public transport might be used occasionally.
The Value of the Experience
Considering the inclusions—multiple tastings, drinks, and a knowledgeable guide—the price seems justified. You’re not just paying for food; you’re paying for insight into Florence’s culinary traditions and access to places you might not find on your own. One reviewer even highlighted how their guide customized the food experience, making it feel special and personal.
Flexibility & Personalization
Because this is a private tour, the route can shift based on your preferences. Want to focus more on wines? Or perhaps sample more street food? The guides are generally open to adjusting. This flexibility makes it more appealing than cookie-cutter group tours.
The Guides: Knowledge & Hospitality

Feedback consistently highlights the guides’ friendliness, knowledge, and storytelling skills. From Gianmarco, who “regained us with interesting stories,” to Marilisa, who “encouraged us to try new things,” the expertise and warmth of the guides truly enhance the experience. Their ability to personalize and create a welcoming atmosphere is a big plus.
This personalized attention makes the tour feel more like visiting a friend’s favorite local spots than a commercial activity. It’s a big part of why many reviewers rate it a perfect five stars.
Potential Drawbacks & Considerations
While overall positive, some travelers might find the price a bit steep if they’re on a tight budget. The experience is also quite active—walking, tasting, and exploring—so those with mobility concerns or dietary restrictions should inquire beforehand.
Since the itinerary can differ from the listed stops, some might find certain venues less familiar or less touristy than expected. However, this variability is also a strength, ensuring a unique experience for every group.
This experience is perfect for food lovers, couples, friends traveling together, or anyone who wants a genuine taste of Florence without the crowds. If you enjoy learning about local culture through its cuisine and appreciate personalized guides, you’ll likely find this tour rewarding. It’s especially suited for those who like to eat well and explore on foot.
Summary

If you’re after a deep dive into Florence’s food culture with a knowledgeable guide and plenty of tastings, this private tour offers a well-rounded, authentic experience. While it’s a bit pricier than some group options, the level of personalization and the quality of stops make it worthwhile. It’s a great way to understand local traditions, enjoy hearty bites, and walk away with stories and flavors that stay with you long after your trip.
For travelers who prefer a relaxed, intimate, and customizable culinary outing, this tour hits the mark. Just come hungry and ready to explore Florence through its food.
Eat Like A Local In Florence: Private & Personalized
“Marilisa was very friendly and outgoing. She customized the food experience to our taste. She encouraged us to try new things and was very knowledg…”
FAQs

Is this tour suitable for vegetarians?
While the tour focuses on local and traditional foods, you might find some options are vegetarian-friendly. It’s best to ask the provider directly to customize your experience.
Can I choose my start time?
Yes, the tour offers a range of start times, so you can pick one that fits your schedule.
Is the tour mostly walking?
Yes, it’s primarily a walking experience, covering different neighborhoods and markets, so comfortable shoes are recommended.
Can I get this tour arranged for a hotel pickup?
Yes, hotel meet-up is available upon request, especially for central locations.
How many tastings are included?
Typically, you’ll enjoy 6-8 tastings plus 2 drinks, which can be alcoholic or soft drinks.
Will I visit popular tourist spots?
While the tour passes by some well-known locations like Sant’Ambrogio Market, the focus is on lesser-known, local favorites, giving you a more authentic experience.
Is this tour family-friendly?
It’s suitable for most travelers, but since it involves walking and tasting, very young children might find it less engaging. Check with the provider if you have specific needs.
Overall, if you’re eager for an authentic, personalized, and tasty exploration of Florence’s culinary scene, this private tour delivers on that promise—guided by passionate locals eager to share their city’s flavors with you.
More Private Tours in Florence
- 3H Semi Private Guided Tour to Uffizi Gallery & Accademia Gallery
- Private transfer Hotel Florence / Florence Airport
- Private Market and Cooking Class with Lunch in Florence
- Private Florence Cooking Class and Lunch at a Tuscany Farmhouse
- Private Tour from Florence to Pisa and Cinque Terre
- Savoring Florence: A Private Culinary Tour
More Food Experiences in Florence
- Florence: San Lorenzo Food and Sightseeing Walking Tour
- Tuscan Food Cooking Class in San Gimignano Winery from Florence
- Vegan Cooking Class in Florence: Pasta Making & Wine!
- Florence: Guided Food Tour with Fiorentina Steak and Wine
- Florence Walking Food Tour with Fiorentina Steak and Wine
- Florence: Cooking Class with Local Food Market Tour
More Tour Reviews in Florence
- The Medici Family: Lorenzo The Magnificient and the TV movie
- Florence: Cooking Class With 360 Degree View of the City
- Medici Walking Tour in Florence
- Florence Duomo Cathedral Immediate Access and Guided Tour
- 3H Semi Private Guided Tour to Uffizi Gallery & Accademia Gallery
- Florence: Pastry Tasting Walking Tour
More Florence experiences we've covered
- Florence: Cooking Class With 360 Degree View of the City
- Medici Walking Tour in Florence
- Florence Duomo Cathedral Immediate Access and Guided Tour
- 3H Semi Private Guided Tour to Uffizi Gallery & Accademia Gallery
- Florence: Pastry Tasting Walking Tour
- Florence Masterpieces: Walking Tour Awaits You!
- Inferno Tour In Florence
- Tour SantAmbrogio Market Like a Local & Tuscan Tastings
- Uffizi & Accademia Guided Tour with Michelangelos David
- Florence walking guided tour with Uffizi & Accademia
- Visit Siena and San Gimignano with lunch at a family farm
- Private transfer Hotel Florence / Florence Airport


