If you’re contemplating a visit to Pico, Portugal, and want an authentic taste of its heritage, this tour offers a deep dive into the island’s vinicultural past and natural beauty. While we haven’t personally taken this exact trip, from what we gather, it’s an engaging experience that combines history, culture, and a glass of local wine—perfect for those curious about how tradition shapes today.
Two things that stand out about this tour are its focus on the Pico vineyard’s evolution from the very beginning and the guided storytelling by knowledgeable locals. These aspects promise not just a sightseeing moment but a chance to really understand what makes this place special. One potential consideration is that the tour lasts around 4 to 5 hours, which might feel a bit long if you’re not particularly interested in wines or history. Still, it’s well-suited for anyone who appreciates cultural depth and loves a good story paired with local flavors.
If you’re someone who enjoys learning about local traditions or wants a relaxed, intimate experience that offers both education and tasting, this tour will probably hit the spot. It’s especially good for travelers who prefer private, personalized outings, or those looking for a meaningful way to connect with Pico’s landscape and past.
Key Points

- Comprehensive experience: Combines museum visits, vineyard walks, and tastings, offering a well-rounded look at Pico’s wine culture.
- Expert storytelling: Guides with in-depth knowledge bring the island’s history to life.
- All-included price: The fee covers museum entry, tastings, and transportation, making it straightforward to plan.
- Small group/private vibe: Only your group participates, creating a more personal and immersive experience.
- Accessible and convenient: Pickup options and near public transportation make logistics easier.
- Value for the price: For $127.95, you get a detailed, engaging tour that spans history, culture, and flavor.
A Detailed Look at the Tour Experience

This tour, priced at $127.95 per person, is designed to take you on a journey through the history of Pico’s vineyards, from their origins to the present day. It’s set to last around 4 to 5 hours, making it a manageable yet immersive activity — perfect if you want to explore without feeling rushed.
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Starting Point: The Wine Museum and Vineyard Visit
Your adventure begins at the Wine Museum, which is located in a vineyard designated as a UNESCO World Heritage Site. This is a real highlight because it’s not just about looking at old bottles or displays—you’re stepping into the place where the tradition was born. The museum offers a guided tour with insightful commentary, giving you a taste of the island’s vineyard evolution.
One aspect we love here is the opportunity to observe “relheiras”—the tracks left by ox carts that historically transported wine—offering a tangible connection to the past. You might also see a “kite roller,” an interesting piece of equipment used in the wine-making process. These small details help paint a picture of how wine production was historically intertwined with daily life.
The Vineyard Walk and Production Site
Following the museum visit, you’ll visit a working vineyard. This isn’t just a look at pretty vines, but an up-close experience of the planting and growing process. Expect to learn about the local grape varieties, vineyard management, and sustainable practices that have kept this landscape alive for generations.
Local Wines Tasting at Pico Wines
The final highlight is a tasting session at the Pico Wines cellar, where you’ll sample five different local wines. This part of the experience is especially appreciated because it’s guided by experts who can tell you about each wine’s character and how it reflects the island’s unique terroir. According to reviews, the wine selection is praised for its quality, and the guide’s storytelling makes each sip more meaningful.
One reviewer even called it “perhaps the best restaurant I have been to,” appreciating not just the wines but also the overall hospitality and storytelling. This suggests a warm, genuine atmosphere where your questions are welcomed.
Practical Details
The tour offers pickup options, making it easier to get started without additional planning. Given that the activity is private, your group will have the guide’s full attention, allowing for a more tailored experience. The tour’s duration and small group size make it ideal for travelers who prefer a relaxed pace without feeling rushed.
The Experience Provider
Operated by Pico Wine Tours, the company has a good reputation based on the available data. Their contact info (+351965777337, [email protected]) suggests you can easily reach out for any questions or special requests.
What the Reviews Say
From the one review shared, the experience was rated a full 5 out of 5. The reviewer praised the guide, Jose, for his depth of knowledge and storytelling ability, which elevated the experience beyond just wine tasting. The visit was described as “absolutely excellent,” and they appreciated the combination of history, culture, and sensory experience.
Why This Tour Might Be Perfect for You

This experience is ideal if you’re a traveler who loves learning through stories and connecting with a place’s roots. It suits those who want a relaxed, educational activity that doesn’t require extensive physical effort. Families with older children might also enjoy it, especially if they’re interested in history or wine.
While it’s not explicitly marketed as family-friendly, the focus on history and tasting makes it accessible, provided children are comfortable with a few hours of guided walking and sitting.
Potential Drawbacks to Keep in Mind
The main consideration is the duration—around 4 to 5 hours—which might be a bit long if you’re tight on time or prefer shorter activities. Also, the focus on wine means that the tour is best suited for adults or older teens; younger children might not find it as engaging.
Weather could impact the experience since it involves outdoor vineyard visits, so checking the forecast before booking is wise. The tour offers free cancellation if the weather is poor, which provides some peace of mind.
Final Thoughts
If you’re after an authentic, well-paced look at Pico’s wine and cultural heritage, this tour offers a meaningful way to connect with the island’s past. The combination of museum visits, vineyard exploration, and tasting, guided by knowledgeable locals, provides a comprehensive picture of what makes Pico’s wine scene special. The private setting adds a personal touch that makes the experience feel tailored and genuine.
It’s especially suited for travelers who value storytelling, culture, and a relaxed day out. While not a whirlwind sightseeing tour, it’s a well-crafted experience that balances history, flavor, and scenery—a true reflection of Pico’s spirit.
500 years of vines and 300,000 years of island, an infinite story
“Absolutely excellent excursion with Jose, his knowledge in depth love of the Açores and story telling is unmatched. The visits to perhaps the best…”
FAQ
Is transportation included in the tour?
Yes, pickup is offered, making it easy to start your day without worrying about logistics.
How many wines will I taste?
You will taste five local wines at the Pico Wines cellar, each offering a different character reflective of the island’s terroir.
Do I need to book far in advance?
Most travelers book about 11 days ahead, likely because the tour’s popularity and limited spots make early planning a good idea.
Is this tour suitable for people with mobility issues?
The provided information doesn’t specify accessibility details, but since it involves walking in vineyards and museum visits, it’s better to clarify with the provider beforehand.
What should I wear?
Comfortable clothes suitable for walking outdoors and indoor tastings are recommended, along with sun protection if it’s sunny.
Can I cancel if my plans change?
Yes, you can cancel up to 24 hours in advance for a full refund, which adds flexibility to your planning.
If you’re looking for a blend of cultural storytelling, scenic vineyard visits, and great local wines, this experience could become one of the most memorable parts of your Pico trip. It’s a chance to understand the island’s history through the lens of its most famous product, and do so in a warm, friendly setting that respects both tradition and the beauty of the landscape.


