If you’re considering a way to see London that’s a little more special than the usual sightseeing tour, a private luxury Thames cruise might just be your answer. This 2-hour experience offers an intimate, high-end way to explore the city’s iconic sights from the river, all aboard a sleek Sunseeker Superhawk yacht. While it’s a splurge, it’s an experience that promises comfort, exclusivity, and some truly memorable views.
What immediately stands out about this cruise are two things we really appreciate: the personalized service provided by a dedicated crew and the flexibility to enjoy London’s landmarks in a relaxed, private setting. You’ll be able to sit back, sip champagne, and soak up the sights without the crowds or rush that often accompany typical sightseeing tours.
Of course, there’s one consideration worth noting: this experience is quite exclusive and comes at a premium price point of around $2,015 for up to 8 people. If you’re traveling solo or as a couple, it’s definitely an investment, but for groups or families looking for a memorable, luxe outing, it could be well worth it.
This tour appeals most to travelers who want a bespoke, high-end way to see London—and aren’t fussed about including a sit-down meal, as food isn’t provided onboard. It’s perfect for special occasions, romantic getaways, or simply those who want to elevate their London experience with a touch of luxury.
Key Points

- Private luxury experience: A sleek Sunseeker yacht with a dedicated crew makes for an intimate day on the Thames.
- Expert guidance: Captains provide insights into London’s landmarks, making the cruise both relaxing and informative.
- All-inclusive costs: Pier fees, fuel, drinks, and crew service are included, reducing surprises.
- Flexible, weather-ready setup: The yacht can be covered and heated, allowing for comfort in any weather.
- No onboard food: While drinks are served, you’ll need to bring your own snacks or plan to purchase them beforehand.
- Perfect for groups: Accommodates up to 8 people, making it ideal for small groups, families, or couples seeking privacy and exclusivity.
The Experience: What to Expect

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Starting From a Private Chelsea Pier
Your journey begins at the Imperial Wharf Marina in Chelsea, a quiet, exclusive spot that sets the tone for a refined experience. It’s a private pier, which means you’re escaping the hustle and bustle of more public docks—perfect for those who value privacy. The marina’s location within the Imperial Wharf Development, opposite the Waterside Pub, makes it easy to reach by public transport or taxi.
The Yacht: Sunseeker Superhawk
The vessel itself is a luxurious, fully covered, and heated yacht, ensuring comfort regardless of London’s often unpredictable weather. The Sunseeker Superhawk is a sleek, stylish boat designed for both speed and elegance. It’s a vessel that’s equally suited for a relaxing cruise or a stylish day out on the water.
The Route and Landmarks
The itinerary takes you on a guided tour along the River Thames, with your captain sharing insights about the city’s most famous sights. The route includes:
- Battersea Power Station: An iconic industrial relic-turned-modern development. Your crew will likely give you some background on its history and recent transformation.
- Houses of Parliament & Big Ben: The emblem of British politics, visible from a prime vantage point on the river.
- The London Eye: You’ll get a close-up view of the giant Ferris wheel, a symbol of modern London.
- Cleopatra’s Needle & Somerset House: Quirky and historic sights along the riverbank.
- St. Paul’s Cathedral & Shakespeare’s Globe: The famous religious and theatrical landmarks.
- The Shard: The city’s tallest building, offering a striking skyline view.
- Tower of London & Tower Bridge: Historic fortress and iconic bridge, both highly photogenic.
Throughout the cruise, your captain will point out these landmarks, sharing tidbits and stories that bring the sights to life. This personalized commentary makes the experience more engaging than just passing by on a boat.
More Great Tours NearbyService and Details
The crew isn’t just there to steer the boat—they’re your personal hosts, ready to take photos, serve drinks like champagne or soft drinks, and attend to your needs. Since the cruise is private, you can tailor the experience—whether you want more time at certain landmarks or just a leisurely glide through the city.
Pier fees and fuel costs are included in the price, which makes budgeting easier. Plus, if the weather turns or if you prefer a warmer environment, the boat can be fully covered and heated, so you won’t be caught off guard by London’s unpredictable weather.
Enjoy being on the water? Here are other boat experiences we've looked into in London
- Ghost, Ghouls and Gallows Tour : Guided Tour with Boat Ride
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- Speedboat Cruise Tour: Embankment or Westminster Pier -70 minutes
- Skip the Line Tower of London & Westminster Tour and River Cruise
- VIP Early Access Opening Ceremony Tower of London & River Cruise
- Tower of London Opening Ceremony, Boat Ride & Changing of Guard
Pacing and Atmosphere
The entire ride lasts around 2 hours, offering enough time to take in the sights without feeling rushed. The atmosphere is elegant but relaxed—think of it as a floating lounge, with personalized service and unobstructed views. Whether you’re celebrating a special occasion or just want to indulge in a luxury experience, you’ll find this cruise both memorable and comfortable.
How It Compares to Other Thames Experiences

While there are many Thames cruises available—from sightseeing boats to dinner cruises—this private yacht stands out for its exclusivity and personal touch. Unlike larger, more crowded tours, this experience allows for true privacy and quiet, making it ideal for those who want to escape the crowds.
Compared to other experiences that might include food or group dining, this cruise is more about the scenery, comfort, and personalized service. It’s a good match if you’re not looking for a meal onboard but want a high-quality, guided water tour.
What Reviews Say

The feedback from previous travelers highlights some key points. One guest from the UK called it an “incredible experience,” praising the hosts Lee and Sam for their hospitality. They noted that their 10-year-old had a day he would never forget, which suggests it’s also suitable for families or groups with children who can enjoy the sights from a boat.
Another review from the US emphasized how the tour “far exceeded expectations,” mentioning how the crew was attentive, engaging, and made the entire experience relaxing and fun, even for younger kids. They appreciated that the crew was flexible with timing and didn’t rush or try to push extra fees, which adds to the sense of a true luxury, customer-focused experience.
Pricing and Value

At around $2,015 for up to 8 people, this experience is definitely on the premium side. However, considering the private nature of the tour, the exclusivity, the professional crew, and the all-inclusive pricing, many travelers find it good value for a special occasion or a treat. If you split the cost among friends or family, it’s comparable to booking a fancy restaurant or a private event space for a few hours, but with the added bonus of seeing London from a unique perspective.
For those who love to combine the luxury of privacy with the beauty of the Thames, the price can be justified by the memorable moments and comfort it offers. It’s less about sightseeing on a budget and more about creating a unique, personalized experience.
Who Is This Tour Best For?
This cruise is perfect for travelers who want to celebrate a special occasion—be it a birthday, anniversary, or just a day of indulgence. It’s also suited for small groups or families wanting a relaxed, private outing with a focus on comfort and style. If you’re after an Instagram-worthy experience with plenty of photo opportunities and expert commentary, this cruise hits the mark.
It’s less ideal for travelers with mobility impairments, as the tour specifics don’t mention accommodations for mobility restrictions, and the experience takes place on a boat that might not be fully accessible.
The Sum Up

If you’re dreaming of a chic, private way to see London’s most iconic sights, this 2-hour luxury Thames cruise offers just that. The exclusivity of the Sunseeker yacht, coupled with attentive service and insightful commentary, makes it a standout choice for those looking to add a touch of elegance to their trip. It provides a comfortable, personalized environment where you can relax, enjoy drinks, and take in some of the best views London has to offer.
While it’s a significant investment, the experience’s intimacy and quality make it worthwhile for anyone seeking a memorable day on the water—whether celebrating something special or just craving a unique perspective on the city.
For travelers who value comfort, privacy, and a personal touch, this cruise delivers all three in spades. It’s an experience that will stand out in your travel memories—and one that you may find yourself recommending to friends long after you return home.
London: 2 hour private luxury Thames boat cruise / hire
FAQs
Is food served during the cruise?
No, food is not included in this tour, but there is a café nearby where you can purchase snacks if desired.
Can I bring my own drinks?
Drinks such as champagne and soft drinks are included and served by the crew, but it’s best to check if bringing additional beverages is allowed.
What is the starting location?
The cruise begins and ends at Imperial Wharf Marina, a private pier in Chelsea, within the Imperial Wharf Development.
How many people can fit on the yacht?
The private yacht accommodates up to 8 people, making it ideal for small groups or families.
Is the yacht covered and heated?
Yes, it can be fully covered and heated if needed, so you can stay comfortable in less-than-glass weather.
How long is the cruise?
The cruise lasts approximately 2 hours, providing a relaxed but comprehensive tour of the London landmarks along the Thames.
Is this experience suitable for children?
Yes, reviews suggest that children, including young ones, can enjoy the cruise, especially if they’re interested in sights and watercraft.
What should I wear?
Dress comfortably; since the yacht can be covered and heated, you’re mainly advised to wear weather-appropriate clothing and avoid high heels for safety.
If you’re after an exceptional, luxury way to see London from the Thames, this private yacht cruise offers a perfect blend of style, comfort, and personalized service. Just remember, it’s an experience worth planning for if you want to treat yourself or your loved ones to a day on the water that’s truly memorable.
You can check availability for your dates here:More Private Tours in London
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- From London: Leeds Castle, Canterbury, Dover and Greenwich
- London’s West End: Ticket to Inter Alia
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