If you’re wandering through Amsterdam and craving a taste of authentic Dutch tradition, the Henri Willig Cheese Tasting Experience is worth considering. This relatively short, 45-minute tour packs a lot into a small package, offering a chance to learn about Dutch cheese-making while sampling some of the best cheeses the country has to offer.
What we particularly like about this experience is how approachable and engaging the guides are—they make the history and process behind the cheese come alive without overwhelming. Plus, the opportunity to meet members of the Henri Willig family and see how cheese is crafted adds a genuine, personal touch that’s hard to find elsewhere in a typical cheese shop.
One thing to be aware of is that the venue involves some stairs, which might be worth noting if you or your travel companions have mobility concerns.
Enjoyed the interaction with Suzanne and Ado! Love the port wine paired with different cheeses! Learned how cheese will taste differently with different dipping sauces!
great experience and I highly recommend this tasting.
We did the cheese experience sat 9th January where Quinten was our guide. He knew his stuff and was funny. The experience was really good.
This experience suits travelers who enjoy food, culture, and a good story behind their snacks. It’s especially appealing if you’re looking for a low-cost activity that’s both fun and educational, and there’s a bonus if you love cheese or want a memorable local experience.
- Key Points
- What Is the Henri Willig Cheese Tasting Experience?
- The Itinerary and What You Can Expect
- The Cheese and Its Quality
- The Atmosphere and Setting
- Cost and Value
- The Reviews Speak for Themselves
- Who Should Consider This Tour?
- Final Thoughts
- FAQs
- More Cheese in Amsterdam
- More Food & Drink Experiences in Amsterdam
- More Tour Reviews in Amsterdam
Key Points
- Authentic focus: Learn the traditional cheese-making process directly from family-owned Henri Willig.
- Tasting variety: Sample five different cheeses paired with mustards and dips.
- Engaging storytelling: Short film and guides share fascinating insights into Dutch cheese traditions.
- Value for money: Just $19 includes the tasting and a 10% discount on purchases.
- Family-friendly: Suitable for all ages, with personalized options for special dietary needs.
- Location and accessibility: Downtown in Warmoesstraat, though some stairs should be considered.
What Is the Henri Willig Cheese Tasting Experience?
This tour is a delightful way to explore Dutch cheese culture without leaving the heart of Amsterdam. Based in the lively Warmoesstraat, the experience takes roughly 45 minutes, making it easy to slot into a busy sightseeing day. The main draw is the tasting itself—five cheeses paired with mustard, a cheese dip, and a friendly guide who helps unpack the stories behind each variety.
Henri Willig has a long family tradition rooted in Katwoude, a picturesque village at the foot of a dyke, surrounded by lush green meadows. The family took over a farm in 1974, and since then, they’ve been dedicated to crafting high-quality cheeses using traditional methods. Visiting their shop in Amsterdam feels like stepping into a piece of that rural heritage, but with a modern, welcoming twist.
You can also read our reviews of more food & drink experiences in Amsterdam
The Itinerary and What You Can Expect
When you arrive, you’ll meet friendly staff at the store, where a multilingual guide will welcome you. Expect a brief introduction to the history of Henri Willig and the cheese-making process, accompanied by a short film that visually demonstrates these age-old traditions. This film offers a nice visual context that complements the tasting.
Beautiful cheese shop with a lovely history of the cheese making family.
We really enjoyed this experience. There was a great selection of cheeses with accompaniments. You can also select which drinks you’d like (not just wine!). It was really interesting to learn about the history of the company. Our guide Heloise was really great
Fantastic selection of cheese, some good wine and great company. And our guide was absolutely hilarious and on point!
The core of the experience is sampling five different cheeses, each offering a different flavor profile. The cheeses are served with a choice of dips and mustards, enhancing their flavors and making each bite more interesting.
Several reviews mention the generous portions—guests are often surprised by how much cheese they get to try. One enthusiastic reviewer even noted, “Loved the selection of cheeses and generous drinks.”
Throughout the session, guides are knowledgeable and friendly, encouraging questions and sharing personal anecdotes about the Willig family and their cheese heritage. Many reviewers have praised the guides’ enthusiasm and ability to make the history accessible and fun. “They were really nice and the cheese tasting was delicious and very interesting,” one wrote.
The Cheese and Its Quality
The five cheeses are the stars of the show. Based on multiple reviews, the cheeses are high quality, flavorful, and varied enough to satisfy a cheese lover’s curiosity. Some guests particularly enjoy the variety—they get to taste everything from softer, milder cheeses to sharper, more aged varieties. The dips and mustards serve as perfect accompaniments, enhancing each cheese’s unique character.
Entertaining, very informative, and generous portions of cheese!
Very I’m formative. Had a small group so easy to ask questions and have fun with it
Alexa did a great job for her first lead role in the event. I loved all the cheeses and what they were paired with, and the back story of Henri and his family was very interesting. I loved that there were only three of us in our sitting but didn't feel bad because the group after us was much bigger. My favourite thing in Amsterdam!
While the tour doesn’t go into detail about each cheese’s origins or production process beyond the basics, the guides do share insights that deepen your appreciation. Several guests comment on how the experience is more than just tasting—it’s about understanding the craftsmanship and passion that goes into each wheel.
The Atmosphere and Setting
The shop is located in the busy, vibrant Warmoesstraat, which makes for a lively setting. The tasting itself might happen in a cozy corner or upstairs in a charming, private tasting area, as some reviews note. One reviewer described her experience as “very private in a charming attic,” which adds a special touch.
The atmosphere is informal and welcoming, making it great for those who prefer an experience that feels more like visiting friends than a formal tour.
One potential drawback is the presence of stairs, which some guests mention. If mobility is an issue, it’s worth checking in advance or arriving prepared.
Lots of samples of cheese to taste and enjoyed the back story to when the business was founded until the operations of today.
There was a major problem with this reservation. I arrived at the location for this tasting and was told this location doesn’t do tasting on Tuesdays. Also, the timing of your system’s booking and the Willig system’s is off. The reservation was for 3 pm but your system recorded it at 12 AM. They don’t do tastings at midnight. When called the booking agency was not helpful. It is now 24 hours later and have not heard back from them even after calling and sending an email. This issue relates to the booking agency not the farm doing the tasting.
Our tour was great and informative, found it very interesting. lovely selection of cheeses and dips.
Cost and Value
At $19 per person, this experience offers excellent value. For the price, you’re getting a guided tasting of five cheeses, paired with dips and mustards, plus a friendly introduction to Dutch cheese tradition.
Many reviews highlight the generous portions and the personalized attention from guides. Plus, you receive a 10% discount on all purchases afterward, which encourages guests to stock up on their favorites.
This is not a tour designed to fill an entire day but rather a quick, satisfying peek into Dutch cheese culture. For food lovers and those wanting a memorable, authentic activity, it’s a smart choice.
You can also read our reviews of more tours and experiences in Amsterdam
The Reviews Speak for Themselves
With over 900 reviews averaging 4.7 out of 5, this tour appears to be widely enjoyed. Guests frequently praise the guides’ enthusiasm, the quality and variety of cheeses, and the overall warmth of the experience. Many mention that they felt well taken care of, with hosts accommodating dietary needs, like gluten restrictions, which adds to the appeal.
We had a great experience cheese tasting. My dad and I both agreed that this one was of our most favorite things we did on our trip! Martin was a wonderful guide and made our experience fun and entertaining. We can’t wait to return to Amsterdam on our second leg of our trip and purchase cheese to take back to the US
would absolutely recommend for any cheese lover visiting the city. family run company that love what they do, plus they can ship your order internationally if you can't fit it in your suitcase!
Cheese 5* Guide 5* Drinks included was a good addition. No pressure to buy extra cheese. would reccomend to others
Comments such as “Very informative, friendly, and delicious,” as well as “Perfect activity to do,” reinforce that this isn’t just about cheese—it’s about connecting with Dutch culture in a relaxed, approachable way.
Who Should Consider This Tour?
This experience is ideal for travelers who want a quick, affordable taste of local Dutch traditions. It’s perfect if you enjoy cheese and want an activity that’s both fun and educational without taking up much time. While suitable for most ages, it’s especially welcoming for those who appreciate good food and engaging storytelling.
If you’re traveling with friends or family and enjoy shared experiences, this tasting can be a highlight. However, if you’re looking for a deep dive into cheese production or a full-day tour, you might want to pair this with other activities.
Final Thoughts
The Henri Willig Cheese Tasting Experience offers a genuine, enjoyable glimpse into Dutch cheese culture. The guides, high-quality cheeses, and welcoming atmosphere make it a worthwhile addition to any Amsterdam itinerary. You’ll leave not only with a new appreciation for Dutch cheese but also with some tasty souvenirs, thanks to the discounts offered.
For those who appreciate friendly guides, authentic stories, and delicious tasting, this tour hits the mark. It’s especially suited for curious foodies, casual travelers wanting a relaxed activity, or anyone eager to connect with local traditions in an approachable setting.
Amsterdam: Henri Willig Cheese Tasting Experience
"Enjoyed the interaction with Suzanne and Ado! Love the port wine paired with different cheeses! Learned how cheese will taste differently with diff..."
FAQs
Is this experience suitable for children?
Yes, the tour is generally suitable for all ages. It’s a simple tasting experience, and many reviews mention family-friendly aspects. However, be aware of stairs if mobility is a concern.
How long does the tour last?
It lasts about 45 minutes—great for fitting into a day packed with sightseeing.
What languages are guides available in?
Guides speak both English and Dutch, making the experience accessible for most visitors.
Can I buy cheese after the tasting?
Absolutely. You’ll receive a 10% discount on all purchases made at the store following the tasting, so it’s a good chance to pick up some favorites.
Is the price of $19 a good value?
Yes, considering the guided tasting of five cheeses, dips, mustards, and the personalized storytelling, it offers solid value. Plus, the discount on purchases adds to the appeal.
Are there any accessibility considerations?
Some parts of the venue involve stairs, so if that’s a concern, it’s worth checking with the provider beforehand.
Do I need to reserve in advance?
Yes, reservations are recommended, especially during busy times. You can book with the option to pay later, which offers flexibility.
What’s included in the experience?
You’ll taste five different cheeses, enjoy dips and mustards, and learn about Dutch cheese-making. The experience also includes a short film and a friendly guide.
If you're in Amsterdam and want a friendly, tasty, and educational activity, this cheese tasting is a charming choice. It’s a wonderful way to connect with local tradition and indulge in some of the best cheese the Netherlands has to offer—all without breaking the bank.
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