Behind The Scenes Factory Tour – M&S Schmalberg Flowers

Discover the Art of Fabric Flowers with the Behind The Scenes Factory Tour at M&S Schmalberg

If you’re in New York City and have an interest in fashion, craftsmanship, or just love seeing how things are made, the Behind The Scenes Factory Tour at M&S Schmalberg offers a rare peek into the world of fabric flower creation. We’ve come across plenty of factory tours, but this one stands out thanks to its focus on a family-run business with a century of history and a reputation for quality.

Two things we really appreciate about this experience are the insider access to a working factory where every flower is made by hand, and the chance to see up-and-coming projects that might soon hit the runway or stage. Plus, you can browse and buy unique flower accessories directly from the showroom. One thing to keep in mind is that it’s a short, 45-minute visit in a confined space—so, it’s not a full-day adventure, but perfect for a quick, inspiring stop.

This tour isn’t suited for everyone—if you’re not into fashion or handmade craftsmanship, it might feel a bit niche. But for those curious about design or who enjoy watching skilled artisans at work, it’s a highlight that can turn a typical day around. It’s especially good for anyone who loves seeing creative process up close and wants a meaningful glimpse into how iconic flowers and accessories are made behind the scenes.

Key Points

• Hands-on insight: See fabric flowers being crafted by hand in a real factory environment.
• Rich history: Learn about M&S Schmalberg’s more than 100 years of craftsmanship and family legacy.
• Exclusive glimpses: Watch new projects before they appear on runways or in shows.
• Shopping opportunity: Browse and purchase flower accessories directly in the showroom.
• Location convenience: Easily accessible in NYC’s Garment Center, close to Penn Station.
• Affordable price: At $24 per person, it offers a unique, value-packed look into a specialized craft.

What You Can Expect from the Tour

The experience kicks off at the 242 W 36th St. showroom at 10:30 am. As soon as you arrive, you’ll be surrounded by vibrant floral displays and briefed on the company’s history. This initial introduction is a nice way to set the scene and understand the significance of this family-run operation, which has been creating textiles flowers for top designers since 1916.

From there, the tour guides you through the factory’s process step-by-step. You’ll witness how any fabric can become a flower—from selecting materials, cutting with century-old dies, to assembling intricate blooms. You might find the process surprisingly meticulous, with everything done by hand, as many reviews highlight. Seeing skilled artisans craft each piece with care makes it clear why these flowers are so treasured.

One of the most engaging aspects is the unpredictability: since the factory is always working on new projects, you could see anything from a high fashion accessory to a theatrical prop. The staff are welcoming, knowledgeable, and happy to answer questions, making the experience both educational and personal. And yes, you’re encouraged to take photos during your visit, so you’ll leave with memories—and maybe some inspiration.

Towards the end, there’s an opportunity to browse their showroom of floral accessories and wholesale items. Many visitors take home a piece of the craftsmanship, with reviews mentioning how friendly and generous the staff are, especially when it comes to sharing their story or helping with purchases. Prices are not explicitly detailed, but considering the tour fee and quality, it’s a fair trade for unique, handcrafted items.

The Real Value of the Experience

At just $24, this tour provides a rare inside look into a craft that’s increasingly rare in the age of mass production. The reviews show that visitors find it informative, inspiring, and fun—with many describing it as a “once-in-a-lifetime” experience. The fact that the factory has been creating textile flowers for over a century, still operated by the same family, adds a genuine authenticity that’s hard to find elsewhere.

What makes this experience stand out is the attention to detail and personal touches. The guides take the time to explain each step, and the opportunity to see handmade flowers crafted from old-fashioned dies is a window into a bygone era of craftsmanship. For anyone with even a mild interest in fashion or design, this can be both eye-opening and inspiring.

The reviews also highlight the friendly atmosphere—people mention the hosts as being welcoming and eager to share their knowledge. Seeing the craft in action and chatting with the artisans can make you appreciate the skill and patience involved far more than a static museum visit.

While the duration is only about 45 minutes, travelers consistently report feeling like they gained a significantly deeper appreciation for the art of textile flowers, often wishing the tour was longer because they’re so engaged.

The Practical Details

Getting to the factory is straightforward: located in the NYC Garment Center, it’s just a 7-minute walk from Penn Station, and accessible by subway, bus, or taxi. The tour starts promptly at 10:30 am, and since it’s a private group, you won’t be sharing the experience with strangers—making it more intimate.

Remember, children are welcome but must be accompanied by an adult, and there’s some walking involved, although the entire tour is indoors, so weather isn’t a concern. Since the factory is typically closed on major holidays, it’s best to double-check the availability or contact the organizer if you’re unsure about specific dates.

Booking is simple with a mobile ticket, and cancellation is free if done at least 24 hours in advance—giving you flexibility if plans change.

Who Should Consider This Tour?

If you’re someone who appreciates craftsmanship, fashion, or art, you’ll likely find this tour captivating. It’s perfect for design enthusiasts, history buffs, or anyone looking for a unique, behind-the-scenes activity in NYC. It’s especially appealing if you enjoy seeing human touch and tradition in a world increasingly driven by automation.

Travelers who love supporting family-run businesses or are interested in sustainable, handcrafted products will find this experience particularly meaningful. Keep in mind, if you’re expecting a flashy or high-energy tour, this one is more about quiet craftsmanship and storytelling than spectacle.

Final Thoughts

The Behind The Scenes Factory Tour at M&S Schmalberg offers a glimpse into a world of artistry and tradition that’s seldom seen by outsiders. It’s a rare chance to witness everyday artisans craft beautiful fabric flowers by hand, learn their history, and even purchase a special keepsake. At just $24, it’s a surprisingly rich experience—more than just a sightseeing stop, but a meaningful peek into the creative process behind some of NYC’s most iconic floral accessories.

This tour is best suited for those who have a curiosity about fashion, craftsmanship, or history—and are okay with a relatively short, intimate visit. If you love supporting authentic, small-scale artisans and appreciate seeing real skill in action, this could be one of your favorite hidden gems in New York City.

Frequently Asked Questions

Is this tour suitable for children?
Yes, children are welcome but must be accompanied by an adult. Expect a fair amount of walking, but it’s all indoors, making it comfortable for kids.

How long does the tour last?
Approximately 45 minutes, which is ideal if you’re looking for a quick but meaningful activity.

Where does the tour start?
It begins at 242 W 36th St., in the NYC Garment Center, just a 7-minute walk from Penn Station.

What is included in the tour?
Your ticket covers the factory tour, including the opportunity to see how flowers are crafted by hand. You can also browse and buy flower accessories in the showroom.

Are there any additional costs?
No, the price of $24 includes the tour. You’re responsible for transportation, and optional purchases are at your own expense.

Can I take photos during the tour?
Yes, you’re encouraged to take pictures, which many visitors appreciate.

Is this a private tour?
Yes, only your group will participate, adding a personalized touch to the experience.

What if I need to cancel?
You can cancel free of charge up to 24 hours before the tour for a full refund.

Is the factory accessible by public transport?
Yes, it’s near public transportation options, making it easy to reach without a car.

If you are in NYC and want a memorable, hands-on look at how beautiful textile flowers are made, the Behind The Scenes Factory Tour is a charming and authentic experience worth considering.