If you’re thinking about exploring Traverse City’s vibrant craft beverage scene, this VIP tour offers a refreshing alternative to the typical party bus experience. Instead of cramming into an old, noisy vehicle with strangers, you’ll travel in style—think luxury SUVs like GMC Yukon or Cadillac Escalade—and enjoy a more personalized, relaxed day of tasting some of the best hard ciders, beers, and wines the city has to offer.

Two things we love about this tour are its luxury transportation and the expert guidance from passionate connoisseurs who know Traverse City inside and out. These guides aren’t just about pouring drinks—they’re genuinely enthusiastic, sharing insights that deepen your appreciation for each spot. A potential consideration? The tour’s price, $199 per person, isn’t cheap, but for the level of comfort, exclusivity, and expertise offered, many travelers find it’s a worthwhile splurge.

This experience is especially well-suited for those who want to enjoy a curated, stress-free day sampling drinks without worrying about driving or feeling rushed. Whether you’re celebrating a special occasion or just want a fun, relaxed way to explore local breweries and cideries, this tour could be a perfect fit.

Key Points

Luxury Transportation: Travel in a high-end SUV for comfort and style.
Expert Guides: Led by knowledgeable enthusiasts passionate about local beverages.
Curated Stops: Visit four iconic breweries and cideries known for their quality.
Flexible & Relaxed: Tour schedule can be customized to suit your plans.
Non-Party Bus: No noisy crowds, just a semi-private experience with small groups.
Additional Costs: Food, additional drinks, and snacks cost extra, offering flexibility.

You can check availability for your dates here:

An Inside Look at the Traverse City Hard Cider & Beer Tour

This tour promises a more refined approach to exploring Traverse City’s craft beverage scene. It’s advertised as a “Movie Star Experience,” which feels fitting—imagine being whisked around in a sleek, air-conditioned luxury SUV rather than a rickety old bus. This not only adds comfort but also elevates the overall experience, making it especially appealing for those who prefer a more upscale vibe.

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The Vehicles & Comfort

Traveling in a GMC Yukon or Cadillac Escalade makes a clear statement: this is about quality, comfort, and a touch of class. The air conditioning keeps everyone cool, and the vehicles are spacious enough to relax without feeling cramped. The tour keeps the pace relaxed, allowing plenty of time at each stop without feeling hurried, which is a big plus.

Guides & Expertise

One of the highlights, based on reviews, is the guides’ knowledge. They aren’t just drivers—they’re passionate, local experts who love sharing their insights. From explaining how hard ciders are made “like beers and wines” to pointing out the scenic features of each brewery, their enthusiasm makes the experience more engaging. Guests often comment on how these guides enhance the tasting by sharing interesting tidbits and personal recommendations.

The Itinerary & Stops

You’ll visit four iconic breweries and cideries, such as Loco Boys, Work Shop Brewing Company, Earthen Ales, and Silver Spruce, among others. Each spot is selected for its reputation and unique character. For example, some are known for their exceptional ciders made with love, not high fructose corn syrup, which is a relief for those seeking quality drinks.

While the specific order and exact stops can vary, the focus remains on quality and authenticity. And since the tour is curated, you won’t find yourself at generic or over-commercialized spots. Instead, expect to sample drinks crafted with care, paired with friendly conversations with staff who know their trade.

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Tasting Experience & Additional Options

Samples and splashes are included in the tour—these usually mean small flights or bottles shared among the group. Food, snacks, and additional drinks are extra, giving you the option to indulge further if you wish. Many reviews highlight the value of being able to taste a variety of drinks without feeling pressured to buy full bottles unless you want to.

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Flexibility & Customization

Tour times are flexible, with departures available at various times to fit your schedule. The company also offers private group options, making it perfect for special celebrations or private outings. Pickups are conveniently located in downtown Traverse City, meaning you won’t have to trek far to start your day. They even accommodate pickups at local hotels or motels, adding to the convenience.

What’s the Value?

At $199 per person, this tour isn’t the least expensive option, but when you consider the luxury transportation, personalized service, and the expert guidance, many travelers find it offers good value. It’s a particularly nice choice if you want to avoid the chaos of larger groups or the discomfort of noisy, crowded buses.

The experience is about more than just drinking—it’s about enjoying Traverse City’s vibrant beverage scene in the kind of comfort and style that makes the day feel special. For those who appreciate good drinks and good company, it’s a memorable way to spend an afternoon.

Who Should Consider This Tour?

This tour is especially well-suited for adults who prefer a sophisticated, relaxed experience. It’s perfect if you’re celebrating a special occasion, like an anniversary or bachelor/bachelorette party, or just want a day to indulge without the hassle of planning transportation or driving. If you’re a connoisseur eager to learn more about local brews and ciders, you’ll appreciate the knowledgeable guides and curated stops.

However, if you’re on a tight budget or looking for a more party-focused vibe, this might not be the best fit. It’s more about quality, comfort, and tech-savvy guidance than wild festivities.

Final Thoughts

This non-bus Traverse City Hard Cider & Beer Lovers Tour offers a unique, upscale way to enjoy the city’s craft beverage scene in comfort. With its luxury SUVs, expert guides, and carefully chosen stops, it elevates the typical “brew tour” into a more memorable experience.

It’s best for travelers who value quality over quantity, enjoy a relaxed pace, and want a touch of luxury on their tasting journey. Whether you’re celebrating something special or simply want to treat yourself to a day of indulgence, this tour delivers a high-end experience that’s both fun and refined.

If you’re after a hassle-free, personalized way to explore Traverse City’s beverage offerings, this might just be your ideal day out.

✨ Book This Experience

NON BUS Traverse City Hard Cider & Beer Lovers Tour

FAQ

Is this tour suitable for small groups?
Yes, the tour is semi-private, typically accommodating groups of 6-7 people per vehicle, ensuring a more intimate experience.

Can I customize the stops?
While the tour is curated, there is mention of stops upon request, so you might be able to suggest preferred breweries or cider houses beforehand.

What should I bring?
Just a hat and an open mind. Remember, smoking and drinks inside the vehicle are not allowed.

Are food and additional drinks included?
No, food, snacks, and extra drinks are extra costs. The tour includes samples and flights, but you can purchase more if you wish.

What makes this tour stand out from others?
The luxury transportation, expert guides, and curated brewery/cidery stops set it apart from typical party bus tours.

Is there a cancellation policy?
Yes, you can cancel up to 24 hours in advance for a full refund, making it flexible if your plans change.

Can I book this tour for a private group?
Yes, private group options are available, perfect for special occasions or more personalized experiences.

What’s the typical duration?
The tour lasts approximately 4.5 hours, providing ample time to enjoy the stops without feeling rushed.

Are children or families allowed?
This is an adult-focused tour, centered on tasting beverages. It’s best suited for those 21 and over.

Where does the tour pick up?
Pickup is at Hardy Street Parking Structure in downtown Traverse City, with options for other downtown locations and hotels.

This VIP experience offers a relaxed, stylish way to explore Traverse City’s craft beverage scene, making it a worthwhile choice for anyone looking for a bit of luxury and local flavor.