Traveling through Mexico, especially in Jalisco, often feels like stepping into a lively, flavorful storybook. If you’re a fan of tequila or just curious about what makes this iconic drink so special, the Tequila and Cantaritos Tour from Guadalajara promises a day full of sights, tastes, and sounds. We’ve taken a close look at this experience, and while it isn’t perfect, it offers a genuine peek into Mexican culture and the production of one of its most famous exports.
What we appreciate most about this tour are the insider visits to a historic tequila factory and the fun-filled atmosphere at Cantaritos el Güero, where live music and generous drinks keep the energy high. Plus, the chance to walk through sprawling agave fields and snap photos of the lush landscape adds a scenic charm that’s hard to beat. However, some travelers might find the schedule a little tight or wish for more in-depth historical insights from their guides.
This tour is particularly suited for those who want a balanced mix of education, culture, and entertainment in a manageable full-day package. It’s good for first-timers in Guadalajara wanting a comprehensive intro or anyone curious about Mexico’s tequila roots. If you’re looking for a super-exclusive or deeply educational experience, this might not be the best choice — but if you want a lively, social day out, it hits the mark.
Key Points

- Authentic Visit to a Renowned Factory: You’ll tour La Rojeña, one of the most famous tequila distilleries, and learn about the entire production process.
- Scenic Agave Fields: Walking through miles of blue agave plants offers great photo opportunities and helps you understand the land’s significance.
- Vibrant Town of Tequila: The charming Pueblo Mágico provides colorful streets, local shops, and a chance to soak in the local vibe.
- Fun and Food: The lively atmosphere at Cantaritos el Güero, with live music and giant drinks, makes for a memorable ending.
- Transport and Convenience: Comfortable transportation from Guadalajara is included, making logistics straightforward.
- Value for Money: At $95 per person, it’s a full-day experience that combines culture, scenery, and entertainment.
An Honest Look at the Tour Experience

The itinerary is designed to give you a well-rounded taste of tequila’s birthplace. We liked how the day starts with a convenient pickup from Guadalajara, setting a relaxed tone from the start. The drive to Tequila takes around 50 minutes, offering a chance to chat with your fellow travelers and get some initial impressions.
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Visiting La Rojeña Factory
The highlight for many is the visit to Fábrica La Rojeña, which is the home of Jose Cuervo, arguably the most famous tequila brand worldwide. We loved the way this tour digs into the process — from harvesting the blue agave to cooking and distilling. It’s a behind-the-scenes look that adds context to the tasting experience. According to reviews, the tour is generally professional and informative, with some travelers highlighting the guide’s ability to share stories that bring tequila’s history to life.
However, it’s worth noting that not everyone gets the same experience. One reviewer mentioned that their group was only taken to La Rojeña because they specifically requested it, implying that the default might be a less noteworthy roadside distillery. So, if this aspect is important to you, consider confirming or requesting the main factory.
Exploring Tequila Town
After the distillery, there’s a quick photo stop in the town of Tequila itself. This colorful Pueblo Mágico is packed with local shops, crafts, and a lively vibe. You’ll have about two hours here, which is enough to stroll around, snap photos, or even grab a quick snack. Some reviews note that the time can feel rushed, especially if you want to linger longer or explore more deeply.
The Giant Swing & Agave Fields
Walking through the sprawling agave fields is a favorite part of this tour. It offers scenic views and a chance to understand the landscape that supports tequila production. The giant swing is a fun photo opportunity and adds a splash of adventure, perfect for capturing social media-worthy shots. Expect to spend a little time here, soaking in the scenery and maybe braving a swing ride if you’re feeling brave.
More Great Tours NearbyThe Lively Finale at Cantaritos el Güero
The last leg takes you to Cantaritos el Güero, a lively spot famous for its massive drinks in traditional clay mugs. You’ll enjoy live music and a festive, energetic atmosphere, perfect for unwinding after a day of touring. Drinks are made with tequila, citrus, and soda, making them refreshing and quite potent. One review highlighted that the guide shared insider tips here, helping add to the lively atmosphere.
The experience here isn’t just about drinking; it’s about feeling the spirit of Jalisco — music, dance, and good company. Some travelers found the pace a bit quick and wished for more time to relax and enjoy the ambiance.
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Practical Details and Tips

Transport and Duration
The transportation is private, comfortable, and included in the $95 price, which is quite competitive for an 8-hour tour. The schedule usually starts in the morning and wraps up back in Guadalajara, making it a good option for those with limited time. Arriving on time is crucial, as the guide emphasizes punctuality, and late arrivals might miss parts of the experience without refunds.
Cost and Value
At $95, this tour offers a solid value. It covers transportation, factory visits, tastings, and entry tickets, which can add up if you try to organize these independently. The included tequila shots and tastings are a highlight, especially if you’re keen to learn how to distinguish different types of tequila.
What to Bring
Bring a valid ID (needed for alcohol consumption), comfortable clothes suitable for walking and photos, and perhaps some cash for souvenirs or quick snacks in town.
What Not to Expect
The tour does not include food or hotel pickup, so plan accordingly. It’s best suited for those who enjoy a lively social atmosphere and are prepared for a full day of sightseeing and tasting.
Genuine Traveler Feedback

Several reviewers have shared useful insights. For example, Amy from Canada found the tour nice but suggested confirming the schedule beforehand—“confirm the schedule of events before you go.” Lourdes from Mexico had a mixed experience, mentioning that her group only visited La Rojeña because they requested it, and they felt the tour was somewhat rushed, especially around mealtime. Conversely, Agustin from Costa Rica praised the guide Saymi, calling her “super nice” with great service.
Fernando from the U.S. called the tour “very informative,” highlighting the guide’s effort. These insights remind us that experiences can vary based on groups and guides, so communicating your preferences may enhance your visit.
Final Thoughts: Is This Tour Right for You?

If you’re curious about tequila production, want to see beautiful agave landscapes, and enjoy lively social atmospheres, this tour offers a pretty good balance. It’s especially suitable if you prefer a structured, all-in-one experience that minimizes planning and logistics. The inclusion of factory visits and tastings, combined with the fun of the town and Cantaritos, makes it a well-rounded option.
However, if you’re someone craving in-depth historical context or a more relaxed exploration, you might find this tour a little rushed or surface-level. The schedule is packed, and some stops may feel quicker than you’d like. Also, the variability in factory visits suggests that clarifying your expectations ahead of time could improve your experience.
This tour delivers a lively, flavorful taste of Jalisco’s tequila heritage, with enough fun and learning to satisfy most travelers. It’s ideal for those wanting a social, engaging day out that combines culture, scenery, and celebration in one package.
Tequila and Cantaritos Tour from Guadalajara
FAQ
Is transportation included? Yes, private transportation from Guadalajara is included, making it easy to relax and focus on the experience.
How long does the tour last? The tour runs about 8 hours, typically starting in the morning and returning in the evening.
What’s the cost? It’s $95 per person, which covers factory visits, tastings, transportation, and entry tickets.
Can I cancel? Yes, you can cancel up to 24 hours in advance for a full refund.
Are food and hotel pickup included? No, food is not included, and you’ll need to arrange your own hotel pickup.
Is there a guide? Yes, the tour has a live guide who speaks Spanish and English.
What should I bring? Bring a valid ID, comfortable clothes for walking and photos, and some cash for souvenirs or snacks.
Are children allowed? The tour is not recommended for unaccompanied minors, and alcohol consumption requires ID.
Is it suitable for families? While not specifically designed for children, families with older kids interested in tequila and lively atmospheres might enjoy it.
What’s the main highlight? Many find the visit to La Rojeña and the lively atmosphere at Cantaritos el Güero to be the most memorable parts.
Traveling with this tour in mind, you’ll get a taste of Mexico’s most beloved spirit, its scenic landscapes, and its festive culture — a day that’s both educational and fun, with plenty of chances to share good moments with new friends.
You can check availability for your dates here:More Tours in Guadalajara
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